Lara Baker Email & Phone Number

Brighton, Gb

Stepping back to place where I excel. Currently overseeing the growth of 2 brands, one new to market and the other in the process of overhaul. I look forward to sharing the progress as we develop these further.

Devon, England, United Kingdom

Recent clients include:- The HMO Platform- Sunny Mahal (Business & Mindset Coach)- Property Jam Podcast- Scott Baker Properties- Fielding Financial- Property Chief

Totnes, Devon, United Kingdom

Key Projects and Responsibilities *Implementation of lead generating and converting website *Implementation of CRM system (strip back and rebuild) *Development of strategies for key business along with FIT, WIN and Money Mum *Development of internal user guides for all systems and brand guidelines *Realignment of brand creative, comms and tone of voice *Management of all external agencies (website, paid digital, SEO, press and creative) *Management of an internal team *Day-to-day running of marketing campaigns and lead generation activities Results based on the final month: *Bookings to the free event soared by 72% (May vs June) *Bookings across the month in general increased by 32% *Surpassed last year’s growth by 10% *Cost down 17% y-o-y *Social Media ‘assisted conversions’ up 140% MoM across all social channels *All social media KPI’s have acceded MoM *Website achieved 2 out of 3 KPIs, with unique traffic being down mMoM *Bounce rate lowered to 66% from 75% since the introduction of the new website

Totnes, Devon, United Kingdom

London, United Kingdom

Office Manager for Taste, a growing, fully integrated food and drink PR and communications agency. Responsible for the smooth running of the building, supporting the two Managing Partners and account managers as well as assisting with celebrity, media and influencer send outs. - Managed all font of house duties. - Assisted with event preparation.- Implemented tools enabling more effective stock checks and budget management.

London, United Kingdom

Assist, initiate, plan and lead on multiple channel marketing campaigns and projects across Really, Good Food, Home and Eden. - Drove planning, development and execution of channel marketing strategies, including the creative brief for Really’s new on screen presence that launched in February 17’.- Developed the evolution of the channel ‘Brand TV’ and channel proposition. - Ran the strategic background and planning for the digital marketing and all on and off air marketing campaigns, which were delivered OTIF. Successful campaigns included Really Brand, which won Gold Promax’s in the UK and Europe, Most Haunted Live and Serial Killer Season.- Maintained and managed the relationship and end to end delivery of Really’s partnership with Bauer Media for two years running.- Confident using data and consumer research to inform and develop impactful campaigns, from media choices, audience targeting to creative decisions and direction. - Managed all budgets for on and off air campaigns, building collaborative relationships internally and externally as well as all key administrative tasks.Achievements: - Managing a campaign budget of £200k for Really’s Serial Killer Season and achieving the channels ‘best day ever’.- Biddable activity for the Born To Kill campaign was held up as best practice for UKTV digital.Marketing Assistant (Oct 2014 - Aug 2015)Coordinating and implementing marketing campaigns across Really, Good Food, Home, Eden and UKTV Play (UKTV’s On Demand service).Achievements: - Most Haunted Live achieving Really’s highest ever share (1.27) beating Channel 5 by 37% and channel reach of 529K which was +102% up on slot.- Developing shorts with Louis Theroux himself to inject life and a sense of newness around old content. - Improving prompted awareness for the channel with Really's Q2 campaign as well as increasing slot averages for Rescue Code One (+79%) and Louis Theroux: Miami Mega Jail (+49%).

Hammersmith, London

Responsible for the smooth running of campaigns, launches and events, ensured channel priorities were effectively communicated to affiliate partners. - Full ownership of the Marketing campaign planner, a document accessed business wide.- Responsible for the distribution of upcoming content to affiliate partners including, SKY, Virgin and BT, and the successful placement of channel content. - Full ownership of approvals for on and off air content placements across affiliate communications. - Coordinated ‘show reels’ and creation of merchandise for internal and external use.

London, United Kingdom

Mix of freelance marketing roles over a five month period with various responsibilities from digital campaigns and CRM projects to creating marketing and digital marketing plans for a start up company.Companies include: - Topshop- Platinum Guild International- SquarEightFurther experience includes: Sales Assistant, Claudie Pierlot (6 months)

London, United Kingdom

Responsible for updating, monitoring and growth of all social platforms which at the time had a combined base of 3 million followers. Platforms include Facebook, Twitter, Google Plus, Tumblr and the newly launched Instagram. - Included planning of priority campaigns, content creation, copy writing, image handling and automation of posts. - Reporting and tracking own platform and competitor performance and collating trade updates for the wider business. - Development of competitions, with post campaign analysis and effectiveness reports.- Assisting with social and PR events including talent handling, event photography and reporting on first look collections and fashion weeks.

Ba (Hons)

Foundations Of Counselling And Psychotherapy

A Level

A-Levels

Gcse