Lara Leone

Lara Leone Email and Phone Number

Marketing Program/Traffic Manager at ASICS America @ ASICS America
irvine, california, united states
Lara Leone's Location
Carlsbad, California, United States, United States
Lara Leone's Contact Details
About Lara Leone

Experienced Marketing Program Manager with a demonstrated history of working in the sporting goods industry. Strong media and communication professional skilled in Event Management, Media Relations, Marketing Event Planning, Management, and Sponsorship Sales.

Lara Leone's Current Company Details
ASICS America

Asics America

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Marketing Program/Traffic Manager at ASICS America
irvine, california, united states
Website:
asicsamerica.com
Employees:
926
Lara Leone Work Experience Details
  • Asics America
    Marketing Operations Program Manager
    Asics America Feb 2015 - Present
    Irvine, Ca
    • Responsible for the management of all projects (for Trade Marketing, PR, Digital Marketing, HR, Sales, and Sports Marketing) flowing through the Creative Services Team (up to 50 projects in progress at any one time)• Manage the Traffic Specialist• Receive, review and filter all in-coming requests and briefs • Plan, assign and control the day-to-day schedule of the Creative Service Team (designers, freelancers and production artists)• Ensure all milestones and deliverables are met; actively seek out information to avoid scope creep• Partner with the Photo Studio Team to ensure assets are created for final deliverables• Prioritize and re-prioritize all projects to accommodate timelines and a variety of unforeseen issues• Define, build and manage process and procedures in partnership with the Operations Manager• Leads cross-functional, kickoff and creative review meetings • Communicate with all stakeholders throughout various stages of the projects• Manage internal project trafficking software to ensure all communication is documented• Partner with legal team to ensure all creative content is compliant• Foster an environment of collaboration, problem-solving and informed communication• Proactively identify potential roadblocks related to resources and timelines• Proof projects to align with brand guidelines
  • Asics America
    Digital Marketing Program Manager
    Asics America Oct 2013 - Feb 2015
    Irvine, California
    • Ensured effective and efficient execution of all digital strategies and projects• Functioned as the conduit through which all marketing execution passed• Owned weekly status meetings, daily project priority lists and digital marketing content calendar• Defined, developed and managed process and procedure• Drove efficient execution of internal marketing requests• Main point of communication for all internal partners, executives, global team and external partners such as AMAZON and Zappos• Updated and maintained contractual documentations• Partnered with regional partners (Brazil, Canada, Mexico and more) on digital strategies
  • Ulrich | Maharry
    Experiential Marketing Manager
    Ulrich | Maharry Jul 2011 - Oct 2013
    Carlsbad, California
    • Responsible for integrated communication implementations including print collateral, broadcast, new media and marketing communications programs• Maintained client satisfaction, workflows and schedules• Developed and grew account businesses• Delivered client presentations, monthly budget forecasts and new business pitches to emerging through mid-sized companies and organizations• Utilized client communications tools to assure client and internal team is in step with project progress, budget, schedules and changes in project scope
  • Competitor Group, Inc.
    Manager, Client Activation
    Competitor Group, Inc. Feb 2009 - Jun 2011
    Greater San Diego Area
    • Oversaw client activation team, providing mentorship and training to one direct report• Provided account management for national brands such as Dodge, Brooks and Miller Coors• Managed all client activations for the Rock ‘n’ Roll Marathon Series (marathons and half marathons in over 20 cities throughout the United States)• Managed sponsorship recap program, encompassing a detailed ROI report specific to each client after each event• Compiled research and generated case studies for new and existing clients• Actively contributed to the creative ideation and RFP process for national, regional and local proposals• Assisted with Sales Development initiatives, the creation of sales tools and new business projects
  • Elite Racing, Inc
    Sponsor Fulfillment Manager, Elite Athlete Program Manager & Assistant Event Manager
    Elite Racing, Inc Jul 2004 - Feb 2009
    Greater San Diego Area
    • Set the standard by creating new process for sponsor fulfillment; significantly raised the quality of service interaction with race sponsors for the Rock ‘n’ Roll Marathon Series• Team leader responsible for communicating activation opportunities, counseled issues and recommended solutions• Managed and implemented Elite Athlete Program special event plans, developed marketing and event tactics and logistics• Managed all international travel and hospitality on behalf of athletes and agents• Responsible for reviewing and approving public relations opportunities for elite athletes• Developed program budget projections; managed Elite Athlete Program budget• Managed and executed integrated marketing plans, including tactics such as: advertising and placement, collateral design, copywriting, print production, Web site design and maintenance programs• Tracked and reported event budget status on a weekly basis• Coordinated sponsorship activation, public relations, logistics, travel, and customer service, working with event manager and all internal departments
  • University Of Pennsylvania Athletic Department
    Ticket Office Intern
    University Of Pennsylvania Athletic Department Aug 2002 - Jun 2003
    Greater Philadelphia Area
    • Assistant to manager of ticket office, both on a daily basis and ticketed events, including football, men and women's basketball, Penn Relays, and other outside ticket events. • Managed day-to-day ticket sales and ticket requests, and processed ticket orders.• Communicated directly with alumni, coaches and Athletic Department staff.

Lara Leone Skills

Integrated Marketing Social Media Marketing Marketing Communications Public Relations Advertising Social Media Sports Marketing Marketing Event Management Relationship Marketing Event Planning Sports Marketing Strategy Email Marketing Leadership Marketing Event Planning Brand Development New Business Development Research Account Management Sponsorship Activation Copywriting New Media Media Relations Sponsorship Digital Marketing Experiential Marketing Promotions Brand Management Sponsorship Sales Facebook Management

Lara Leone Education Details

Frequently Asked Questions about Lara Leone

What company does Lara Leone work for?

Lara Leone works for Asics America

What is Lara Leone's role at the current company?

Lara Leone's current role is Marketing Program/Traffic Manager at ASICS America.

What is Lara Leone's email address?

Lara Leone's email address is la****@****rry.com

What is Lara Leone's direct phone number?

Lara Leone's direct phone number is +185629*****

What schools did Lara Leone attend?

Lara Leone attended Temple University, Rowan University.

What are some of Lara Leone's interests?

Lara Leone has interest in Cooking, Yoga, Cycling, Basketball, Reading, Hiking, Running, Swimming, Spending Time With Family And Friends, Strength Training.

What skills is Lara Leone known for?

Lara Leone has skills like Integrated Marketing, Social Media Marketing, Marketing Communications, Public Relations, Advertising, Social Media, Sports Marketing, Marketing, Event Management, Relationship Marketing, Event Planning, Sports.

Who are Lara Leone's colleagues?

Lara Leone's colleagues are Timothy White, Emma Williams, Siobhan Carone, Chad Brown, Duaine Jamieson, Ann Nguyen, Kathryn Walter.

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