Lara Leone Email & Phone Number

Irvine, CA

• Responsible for the management of all projects (for Trade Marketing, PR, Digital Marketing, HR, Sales, and Sports Marketing) flowing through the Creative Services Team (up to 50 projects in progress at any one time)
• Manage the Traffic Specialist
• Receive, review and filter all in-coming requests and briefs
• Plan, assign and control the day-to-day schedule of the Creative Service Team (designers, freelancers and production artists)
• Ensure all milestones and deliverables are met; actively seek out information to avoid scope creep
• Partner with the Photo Studio Team to ensure assets are created for final deliverables

Irvine, California

• Ensured effective and efficient execution of all digital strategies and projects
• Functioned as the conduit through which all marketing execution passed
• Owned weekly status meetings, daily project priority lists and digital marketing content calendar
• Defined, developed and managed process and procedure
• Drove efficient execution of internal marketing requests
• Main point of communication for all internal partners, executives, global team and external partners such as AMAZON and Zappos

Carlsbad, California

• Responsible for integrated communication implementations including print collateral, broadcast, new media and marketing communications programs
• Maintained client satisfaction, workflows and schedules
• Developed and grew account businesses
• Delivered client presentations, monthly budget forecasts and new business pitches to emerging through mid-sized companies and organizations
• Utilized client communications tools to assure client and internal team is in step with project progress, budget, schedules and changes in project scope

Greater San Diego Area

• Oversaw client activation team, providing mentorship and training to one direct report
• Provided account management for national brands such as Dodge, Brooks and Miller Coors
• Managed all client activations for the Rock ‘n’ Roll Marathon Series (marathons and half marathons in over 20 cities throughout the United States)
• Managed sponsorship recap program, encompassing a detailed ROI report specific to each client after each event
• Compiled research and generated case studies for new and existing clients
• Actively contributed to the creative ideation and RFP process for national, regional and local proposals

Greater San Diego Area

• Set the standard by creating new process for sponsor fulfillment; significantly raised the quality of service interaction with race sponsors for the Rock ‘n’ Roll Marathon Series
• Team leader responsible for communicating activation opportunities, counseled issues and recommended solutions
• Managed and implemented Elite Athlete Program special event plans, developed marketing and event tactics and logistics
• Managed all international travel and hospitality on behalf of athletes and agents
• Responsible for reviewing and approving public relations opportunities for elite athletes
• Developed program budget projections; managed Elite Athlete Program budget

Greater Philadelphia Area

• Assistant to manager of ticket office, both on a daily basis and ticketed events, including football, men and women's basketball, Penn Relays, and other outside ticket events.
• Managed day-to-day ticket sales and ticket requests, and processed ticket orders.
• Communicated directly with alumni, coaches and Athletic Department staff.

Masters Of Education, Sports Management

Intern at University of Pennsylvania Athletic Department Ticket Office

Bachelor Of Arts, Major: Public Relations Minor: Business Administration

Activities and Societies: PRSSA PRaction Communications Honor Society Women's Basketball Team Graduated with Honors Internship at Pop Warner