Lara Pocock Email & Phone Number

Toronto, Ontario, Canada

• Leading social media strategy and implementation for Ontario's independent energy regulator with 200+ staff• Constructing and administering web pages for strategic projects and initiatives to raise awareness, register consultants, and update on progress, ensuring content is current• Creating organic written and photographic content for social and digital media, as well as for successful marketing campaigns to promote programs and services such as the Ontario Electricity Support Program (OESP) • Reviewing trends, best practices and innovative marketing techniques, providing recommendations for continuous improvement including leading new X strategy and providing staff user education for social media • Tracking and compiling analytics and program performance to ensure quality and demonstrated value• Participating in committees, cross-departmental work groups, and special projectsKey Achievements:✔By improving visual and content strategies and deployment, increased LinkedIn engagement by 50% year over year ✔Created how-to internal user guide for digital platforms and digital user forum promoting increased staff buy-in✔Conceived of and directed professional photography shoots to create a digital library of high-resolution images for corporate messaging ✔Standardized project sites and improved brand consistency, creating UX templates and Terms of Reference ✔Supported the redesign of the intranet site to dramatically improve the user experience and accessibility by leveraging visitor surveys and employee feedback to overhaul the site’s user interface design and content strategy

Toronto, Ontario, Canada

• Contracted to define and implement communications plans for internal engagement• Generated content for various mediums including emails, newsletters, intranet site, web articles, and MS Teams• Worked closely with external vendors to produce promotional materials and marketing collateral Key Achievements:✔Inaugurated the Earth Day Cleanup communications campaign, including event photography and internal messaging that was so successful that the event is now held annually ✔Rolled out the communications plan for the inaugural staff Champions award, now in its second year.✔Served as a Mental Health Champion and Indigenous Relations Committee member

Toronto, Canada Area

• Oversaw the communications, marketing, and business development activities for the popular community bistro • Co-managed a team of 6 employees and contributed to the employee payroll and performance management • Devised and deployed digital marketing campaigns across multiple channels to attract customers and propel sales• Formulated regular content for the website and social media pages to engage target customer demographics • Tracked key performance indicators (KPIs) to identify areas in need of improvement and refine outreach tactics Key Achievements:✔ Played an integral role in achieving a 4.5/5 rating on Google, Yelp, and Trip Advisor and ultimately selling the business at over 50% profit by designing the brand identity and cultivating a sizeable and dedicated customer base ✔ Attained a 50% open rate for an email list with over 3,000 subscribers by effectively structuring the weekly mass emails to appeal to the unique tastes and interests of the high-end clientele that frequented the restaurant ✔ Minimized the financial impact during the pandemic restrictions by quickly transitioning to a take-out model, introducing online ordering, and successfully informing new and existing customers of the bistro changes

Toronto, Canada Area

• Directed up to 6 employees and volunteers in the day-to-day delivery of the internal and external communications operations at the governing body for Psychologists and Psychological Associates in Ontario with 1,500+ members• Tasked with writing, sourcing, editing, and publishing new content for the website, social media, and email list • Consulted the CEO and Board of Directors on communications strategies to educate members and the public• Facilitated in-person and hybrid events including workshops, conferences, and yearly advocacy events • Led all aspects of strategic projects to publicize events, secure sponsorship, and advocate for various causes • Completed post-event evaluations by examining guest feedback and recommending changes to the board• Supervised vendor activities, monitored online analytics, and verified corporate performance targets were met • Crafted communications such as issue briefs, training guides, sponsorship proposals, and conference programs• Instigated and nurtured lasting relationships with academics, associations, governments, and media outlets Key Achievements:✔ Doubled the number of sponsors and quadrupled exhibitors at the Ontario Psychological Association’s annual conference by rolling out the first digital outreach campaign to establish online presence and expand networks ✔ Originated partnerships with CAMH and multiple universities for the annual Queen’s Park advocacy events and recruited 6 provincial Ministers to speak at the rallies that resulted in increased attendance and media coverage ✔ Boosted association revenues by fronting the seamless launch of the continuing education accreditation program

Toronto, Ontario, Canada

• Delivered successful written communications materials including proposals, grants, public outreach brochures, funding asks, etc.• Acted as a professional screenwriter and story editor, writing for film and Television, securing development funding for feature scripts.

• Wrote grant proposals and foundation asks and researching databases for funding opportunities

Toronto, Ontario, Canada

• Pitched original television show, "Sugar Shack" to Canadian networks for development• Wrote Outlines and Script for series, delivering drafts on schedule to Network executives• Incorporated feedback and Network notes into script and series bible

Toronto, Ontario, Canada

• Served on writing team for "ReGenesis," a one hour television drama starring Elliot Page. It was the first original series for The Movie Network, which is now Crave TV. Delivered scripts and acted as network liaison

Los Angeles, California, United States

• Wrote, edited and led story sessions for the award-winning serialized teen drama, "Undressed," which aired on MTV

Bachelor Of Arts (Ba) In Film

Screenwriting Resident & Prime Time Television Programme

Digital Marketing