Larry Chen Email & Phone Number

Santa Ana, Ca, Us

Santa Ana, California, United States

Promoted from previous role as Product Manager.• Supervisor for display department production• Responsible for the entire Newport Brass brand product line• Development and execution of brand strategy, product line gaps, competitive analysis, and market trend identification• Direct management of projects utilizing Stage-Gate product innovation process• Direct management of strategic brand direction and existing product line sales growth

Santa Ana, Ca

Promoted from previous role as Associate Product Manager.• Management & development of display and merchandise programs• Direct management of new product development and product-in-a-box merchandising for the Newport Brass brand through Stage Gate product development• Reduced new product development timeframe by 40% through Kaizen efficiency improvements and leveraging team relationships• Development and execution of brand strategy, product line gaps, competitive analysis, and market trend identification• Direct management of projects utilizing Stage-Gate product innovation process• Direct management of strategic brand direction and existing product line sales growth

Santa Ana, Ca

Promoted from previous role as Marketing Specialist.• Management of display and merchandise programs from previous Marketing Specialist role• Guide new product process flow for merchandising product from Chinese vendors design, pricing strategy, and launch target• co-management of projects utilizing Stage-Gate product innovation process• Streamlined and increased efficiency in NPD projects through cross functional team work

Santa Ana, Ca

A multi-million $ manufacturer of premium decorative plumbing and hardware products sold through master distribution, wholesale plumbing channels, and key retail outlets.• Standardized product and components across 3 brands. • Managed all aspects of merchandising displays and programs• Increased market exposure by developing new displays and strategies with sales and product marketing teams (average sales increase 20% over 2 yrs)• Increased on-time merchandising shipments by managing cross functional improvements with operations team and forecasting displays components• Operated annual $1.3 million dollar visual merchandising spend within budget and maintaining high service levels • Increased displays speed to market –reducing lead times by 50% and overall average costs by 10% through re-design and vendor negotiations• Operated as assistant product manager for Newport Brass brand -smaller, speed-to-market oriented products (such as shower heads)

New Taipei City, Taiwan

• Managed commercial projects portfolio for clients• Supervision of samples for product launches, and logistics• Responsible for developing relationships with global clients• Assist product managers with projects, strategies, and new product development• Evaluated & maintained all media, product samples and promotional materials• Led the team for project audits and inspections on job sites

Zhongshan, China

• Handled OEM/ODM cosmetic projects for brands such as Disney & Too Faced• Responsible for merchandising samples to client's marketing teams to match strategies or desired content• Worked as company liaison between clients and production/operations• Creation of merchandise assortments to showcase company capabilities to foreign clients

Irvine, Ca

• High-end Japanese manufacturer of hobby products and models• Responsible for event coordination and logistics (trade shows and company events)• Conducted product photography, website updates, article writing, and marketing analysis reports • Assisted marketing manager with promotions, retail display design, brand development, and marketing material development• Assisted with event bookings and vendor coordination• Designed company promotional materials and flyers for events

Mba, Marketing

Ba, Marketing & U.S. History

Activities and Societies: Pi Delta Psi, Asian Cultural FraternityMinor: Asian American studies