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An advertising sales expert with a 20+ years proven track record. From sales to sales management, I have a broad range of sales experience including audio, digital, new business, sports, OOH, station solicitation. Instrumental in building the western region station/client list for start-up McGavren Guild Media. Also have had numerous new business sale's successes presenting company platform(s) to ad agencies, advertisers and radio broadcast groups.
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Vice President Of SalesKatz Media Group (Division Of Iheart Media) Oct 2015 - Jan 20175700 Wilshire Blvd, Los Angeles, Ca. 90036National audio and digital sales. Worked directly with station clients and upper level agency account and planning teams to generate new business as well as grow existing revenue share. In addition to spot radio sales also utilized a variety of assets represented by Katz platform including digital streaming, Spotify, as well as KatzNet (traffic network). Represented Katz Media at key LA advertising agencies including Converze Media, GroupM, Horizon Media, MBMG, Palisades Media, PHD, RPA and US Int'l. Established and long standing relationships with LA agencies. Won multiple sales contests and recognition as a top performer from our key client stations.
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Vp Director Of Sales And MarketingGen Media Holdings Jan 2014 - Oct 2015Greater Los Angeles AreaManaged the (5 Person) Gen Media Los Angeles office. Also a seller with a full agency list including; Converze Media, Direct Results Radio, GroupM, Palisades Media, PHD, Revolution Media, RPA, US Int'l and Zenith. New Business successes included Audio Streaming, OOH/Mall, Network Radio, as well as, selling Spanish radio stations onto general market budgeted accounts. Responsible for client station maintenance and solicitation in the Western US region. Extremely tight relationships with our broadcast partners as well as high level advertising agency management.
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Senior Vice President Of Sales And MarketingMcgavren Guild Media Oct 2012 - Dec 2013Nationwide responsibility for developing new revenue opportunities for the McGavren Guild Media platform. Presenting the Gen Media Holdings media companies (Including McGavren Guild Media, Local Focus and McGavren Guild Malls) and their capabilities to agencies and advertisers. Had numerous New Business successes in bringing our new brand(s) to market and opening up new revenue streams with ad agencies that previously had not worked with Gen Media. Successes included McGavren Guild Malls new business as well as gaining access to several "New" agencies both inside and outside of Southern California.
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Regional Vice President/Sales- Western RegionMcgavren Guild Media (Indepentently Owned) Nov 2008 - Oct 2012Responsible for overseeing/managing the staff and performance of the Los Angeles, San Francisco, Portland and Seattle McGavren offices. Significant leadership role in building this new company. Also responsible to solicit new and maintain existing radio stations for the company. Major successes in signing new station groups away from our direct competition. Successes included; Sacramento-Entravision, Albuquerque-AGM and Chico, Ca- Deercreek Broadcasting. Also during the start up phase of the new company was able to sign numerous key station groups in the following markets; San Diego, Seattle, Portland, Eugene, Santa Rosa, Reno, Fresno, Bakersfield, Tucson and Las Vegas.
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Vp/Western RegionMcgavren Guild (Division Of Interep Radio Sales) 2003 - 2008Greater Los Angeles AreaCo-Managed a 13 person office. Also carried an agency list and called on several LA/OC Agencies. Highlights- 2 Time Chairman Circle Award Winner for Highest Nationwide Revenue Ratio (billing versus expenses) in the Company. My office/team also always outperformed the company in billing shares versus the industry.
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Vp/Director Of SalesAllied Radio Partners 1999 - 2003
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Director Of SalesMajor Market Radio 1992 - 1998
Larry Muller Skills
Larry Muller Education Details
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Csu Chico Graduate3.6 Gpa
Frequently Asked Questions about Larry Muller
What is Larry Muller's role at the current company?
Larry Muller's current role is Sales and Marketing Professional.
What is Larry Muller's email address?
Larry Muller's email address is la****@****ild.com
What schools did Larry Muller attend?
Larry Muller attended Csu Chico Graduate.
What are some of Larry Muller's interests?
Larry Muller has interest in Also Enjoy Golfing, Have Completed 9 Marathons, Tennis, Chess And Gardening, Endurance Running.
What skills is Larry Muller known for?
Larry Muller has skills like Radio, Media Buying, Radio Advertising, New Media, Integrated Marketing, Sem, Advertising Sales, Digital Media, Broadcast, Mobile Marketing, Sales, Advertising.
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