Larry Rippberger Email & Phone Number

Kansas City, Missouri Area

➡️ Freelance quality control and market research. 🔼 Evaluating marketing and market research opportunities

Leawood, Ks

➡️ Member of an in-house, full-service market research group. Worked with cross functional teams to identify problems, define research objectives, and select appropriate research methodologies and sampling plans.🔼 Developed a method to improve identification of white label end-users, increasing the frequency of data collection and number of products by 300%🔼 Managed customer satisfaction and loyalty research program🔼 Wrote questionnaires and interview guides, selected data collection agencies, analyzed data, and reported findings🔼 Created continuous tracking program to determine quality of sales offers and customer purchase motivations of white label product; analysis drove a 10% increase in sales and customer satisfaction scores🔼 Conducted extensive qualitative research program to understand customer needs, purchase motivations and product usage along all points of the customer experience

Olathe, Ks

➡️ Conducted qualitative and quantitative market research projects for local and national clients.🔼 Guided a multi-million dollar investment decision through quantitative and qualitative assessments; gathered data with questionnaires, online data collection, focus groups, and in-depth interviews🔼 Performed competitive analysis of email marketing platforms that improved program development targeted at customer pain points and drove pricing adjustments that better met client requirements

Overland Park, Ks

➡️ Managed team of four market research professionals in execution of research needs of the Marketing, Product Development, Pricing and Customer Experience teams.🔼 Restructured and re-bid all external agency engagements for business decision maker satisfaction tracking projects, gaining synergies and achieving a 10% decrease in related costs🔼 Led product, pricing, messaging and branding research projects for consumer, business and broadband marketing organizations🔼 Served as key player in developing eCommunity and proprietary research panels used to obtain quick, low-cost feedback from current and potential customers🔼 Developed and managed large scale product trials🔼 Oversaw large scale program to identify future product portfolio through execution of ethnography and primary research

Overland Park, Ks

➡️ Managed marketing, advertising, media, positioning, pricing and promotion strategies for new fixed wireless home telephone service.🔼 Spearheaded a six month product trial to evaluate overall consumer interest, identify barriers to market entry and to assess technical viability🔼 Developed marketing programs for third generation (3G) mobile high-speed data services🔼 Managed program to define positioning, naming, and pricing to support launch of 3G mobile data service🔼 Designed research program to define pricing structure and price points for new product

Overland Park, Ks

➡️ Administered the research demands for the consumer long distance business.🔼 Evaluated feasibility of a multi-billion dollar investment in high speed mobile spectrum🔼 Developed and managed online marketing information database that provided a user-friendly resource for marketing professionals to locate critical marketing, competitive, and business metric information🔼 Analyzed internal and external information to provide company with insights on strategic issues facing the long distance business🔼 Researched and analyzed bundling, work-at-home, fixed wireless, local telephone, and broadband local access industries

Mba

B.S. - Business Administration, Marketing