Larry Rippberger
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Larry Rippberger Email & Phone Number

Market Research – Olathe, KS Independent Market Researcher (2017 to Present) at Actively Seeking New Opportunities
Location: Kansas City Metropolitan Area, United States, United States 6 work roles 2 schools
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Current company
Actively Seeking New Opportunities
Role
Market Research – Olathe, KS Independent Market Researcher (2017 to Present)
Location
Kansas City Metropolitan Area, United States, United States
Company size
664 employees

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Larry Rippberger is listed as Market Research – Olathe, KS Independent Market Researcher (2017 to Present) at Actively Seeking New Opportunities, a company with 664 employees, based in Kansas City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Larry Rippberger.

Larry Rippberger previously worked as Senior Manager Market Research at Asurion and Market Research at Independent Market Researcher. Larry Rippberger holds Mba from University Of Missouri-Kansas City.

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Actively Seeking New Opportunities

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About Larry Rippberger

Every research project has a few genuine nuggets of information and the key to a meaningful study is finding the nuggets among the mounds of data that it generates.As one who has often been asked for advice regarding which type of research methodology to apply, I’ve found that screening for the most appropriate participants and understanding potential flaws in survey methodologies are key components to generating meaningful data.I’ve also learned that products can be improved and concepts tested by thoroughly understanding how customers think about and use them. This approach has allowed me to:➡️ Develop and manage product trials, including a concept testing initiative using in-depth interviews, focus groups and surveys, proving the concept and leading to a national first-to-market product launch.➡️ Design and implement a feasibility study incorporating secondary research, focus groups, and survey research to determine the lack of market viability of a substantial capital investment, mitigating a potential loss in excess of $10M.➡️ Spearhead the use of quick surveys, decreasing the data collection time from several weeks to one day for less complex research issues.I believe that market researchers rely too heavily on large panels to quickly and inexpensively conduct surveys. It is much better to conduct more focused research on verified, targeted groups. If you’d like to hear about how I’ve been able to do this, reach out to me here and let’s talk about it!EXPERTISE:Advertising ResearchAwareness, Attitude & Usage Measurement (AAU)Competitive AnalysisConcept TestingConsumer InsightsConsumer Survey DevelopmentCustomer Experience ResearchData AnalysisEthnographyIn-Depth InterviewingLoyalty TrackingMarketing InsightsMarket ResearchMessage TestingPositioning Statement TestingProduct DevelopmentProduct TestingQualitative ResearchQuantitative ResearchRelationship NPSResearchSample DesignSurvey DesignTransactional NPS

Listed skills include Strategy, Market Research, Product Marketing, Mobile Devices, and 11 others.

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Actively Seeking New Opportunities
Actively Seeking New Opportunities
Market Research – Olathe, KS Independent Market Researcher (2017 to Present)
Website
aristalabs.com
Employees
664
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6 roles · 30 years

Larry Rippberger work experience

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Market Research – Olathe, Ks Independent Market Researcher (2017 To Present)

Current
Actively Seeking New Opportunities

Kansas City, Missouri Area

➡️ Freelance quality control and market research. 🔼 Evaluating marketing and market research opportunities

Aug 2017 - Present

Senior Manager Market Research

Asurion

Leawood, KS

➡️ Member of an in-house, full-service market research group. Worked with cross functional teams to identify problems, define research objectives, and select appropriate research methodologies and sampling plans.🔼 Developed a method to improve identification of white label end-users, increasing the frequency of data collection and number of products by.

Mar 2010 - Aug 2017

Market Research

Independent Market Researcher

Olathe, KS

➡️ Conducted qualitative and quantitative market research projects for local and national clients.🔼 Guided a multi-million dollar investment decision through quantitative and qualitative assessments; gathered data with questionnaires, online data collection, focus groups, and in-depth interviews🔼 Performed competitive analysis of email marketing platforms.

Apr 2009 - Feb 2010

Senior Manager, Marketing Insights

Sprint

Overland Park, KS

➡️ Managed team of four market research professionals in execution of research needs of the Marketing, Product Development, Pricing and Customer Experience teams.🔼 Restructured and re-bid all external agency engagements for business decision maker satisfaction tracking projects, gaining synergies and achieving a 10% decrease in related costs🔼 Led product.

2002 - 2009 ~7 yrs

Manager, Marketing

Sprint

Overland Park, KS

➡️ Managed marketing, advertising, media, positioning, pricing and promotion strategies for new fixed wireless home telephone service.🔼 Spearheaded a six month product trial to evaluate overall consumer interest, identify barriers to market entry and to assess technical viability🔼 Developed marketing programs for third generation (3G) mobile high-speed.

1999 - 2002 ~3 yrs

Group Manager, Market Analysis

Sprint

Overland Park, KS

➡️ Administered the research demands for the consumer long distance business.🔼 Evaluated feasibility of a multi-billion dollar investment in high speed mobile spectrum🔼 Developed and managed online marketing information database that provided a user-friendly resource for marketing professionals to locate critical marketing, competitive, and business metric.

1996 - 1999 ~3 yrs
Team & coworkers

Colleagues at Actively Seeking New Opportunities

Other employees you can reach at aristalabs.com. View company contacts for 664 employees →

LF Lauren Freeman Lauren Freeman Colleague at Actively Seeking New Opportunities Dallas, Texas, United States, United States View → TW Tina Wilshaw Tina Wilshaw Colleague at Actively Seeking New Opportunities Farnborough, England, United Kingdom, United Kingdom View → SK Samson Kamau Samson Kamau Colleague at Actively Seeking New Opportunities Kenya, Kenya View → SP Sean Patrick Sean Patrick Colleague at Actively Seeking New Opportunities Greensboro--Winston-Salem--High Point Area, United States View → LD Lyle Demoline Lyle Demoline Colleague at Actively Seeking New Opportunities Edmonton, Alberta, Canada, Canada View → JC Jeffrey Clark Cpa Jeffrey Clark Cpa Colleague at Actively Seeking New Opportunities Lenoir, North Carolina, United States, United States View → HL Henry Lee Henry Lee Colleague at Actively Seeking New Opportunities El Cerrito, California, United States, United States View → DN Daril Ngwala Daril Ngwala Colleague at Actively Seeking New Opportunities Stevenage, England, United Kingdom, United Kingdom View → JS Josh Sturmey Josh Sturmey Colleague at Actively Seeking New Opportunities Greater Bournemouth Area, United Kingdom View → CI Cath I. Cath I. Colleague at Actively Seeking New Opportunities Rotherham, England, United Kingdom, United Kingdom View →
2 education records

Larry Rippberger education

FAQ

Frequently asked questions about Larry Rippberger

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What company does Larry Rippberger work for?

Larry Rippberger works for Actively Seeking New Opportunities.

What is Larry Rippberger's role at Actively Seeking New Opportunities?

Larry Rippberger is listed as Market Research – Olathe, KS Independent Market Researcher (2017 to Present) at Actively Seeking New Opportunities.

Where is Larry Rippberger based?

Larry Rippberger is based in Kansas City Metropolitan Area, United States, United States while working with Actively Seeking New Opportunities.

What companies has Larry Rippberger worked for?

Larry Rippberger has worked for Actively Seeking New Opportunities, Asurion, Independent Market Researcher, and Sprint.

Who are Larry Rippberger's colleagues at Actively Seeking New Opportunities?

Larry Rippberger's colleagues at Actively Seeking New Opportunities include Lauren Freeman, Tina Wilshaw, Samson Kamau, Sean Patrick, and Lyle Demoline.

How can I contact Larry Rippberger?

You can use AeroLeads to view verified contact signals for Larry Rippberger at Actively Seeking New Opportunities, including work email, phone, and LinkedIn data when available.

What schools did Larry Rippberger attend?

Larry Rippberger holds Mba from University Of Missouri-Kansas City.

What skills is Larry Rippberger known for?

Larry Rippberger is listed with skills including Strategy, Market Research, Product Marketing, Mobile Devices, Marketing Research, Market Analysis, Product Development, and Program Management.

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