Benson Lau
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Benson Lau Email & Phone Number

Director Alliances at Tricentis
Location: Singapore 12 work roles 5 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Director Alliances
Location
Singapore
Company size

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Benson Lau is listed as Director Alliances at Tricentis, a with 1627 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Benson Lau.

Benson Lau previously worked as Partner Alliance Manager - SE-Asia, India and Greater China Region at Tricentis and Committee Member at Hong Kong Startup Support Group - Hkssg. Benson Lau holds Master Of Business Administration - Mba from University Of Michigan - Stephen M. Ross School Of Business.

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Tricentis

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Profile bio

About Benson Lau

With over 15 years of work experience mainly in technology and software, I drive sales, marketing and develop channels, alliances and partnerships. Currently, I am a Senior Partner Alliance Manager at Tricentis, the leader in continuous testing for DevOps and agile software delivery. Being a business lead for partners in SE-Asia, Greater China Region and India.In this role, I am responsible for managing and expanding the relationships with our key GSI and SI partners, driving GTM, sales strategy and pipeline to closure. Working with them as well for sales enablement and delivery capabilities. Increased annual partner sourced sales from 1.5M USD to 3.2M USD within 1 year. Previously I have managed AWS alliance and channel distributor (2 tier) for APAC. Whilst also having been an entrepreneur growing a company to 60 team members before the Covid-19 pandemic. I also contribute back by being a committee member of the Hong Kong Startup Support Group and the Young Professionals Committee of the Singapore Chamber of Commerce Hong Kong, whilst also supporting the Singapore Global Network initiative.

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Tricentis
Tricentis
Director Alliances
Singapore
Website
Employees
1627
AeroLeads page
12 roles · 17 years

Benson Lau work experience

A career timeline built from the work history available for this profile.

Partner Alliance Manager - Se-Asia, India And Greater China Region

Current

Singapore

Testing is the #1 bottleneck for DevOps and agile software delivery. Our mission at Tricentis is to change that with a new and fundamentally different approach to software testing that is completely automated, fully code-less and intelligently driven by AI. Compared to traditional tools and methods, the Tricentis Continuous Testing Platform helps reduce test cycle times by 80%, reduce cost by achieving test automation rates >90%, and improve business risk coverage by 85% or more.More than 3000 customers trust Tricentis's enterprise software to accelerate digital business initiatives and dramatically increase software delivery speed. We're the only vendor in the category to achieve leadership status in all top analyst reports from Gartner (5 years in a row), Forrester, and IDC. Follow us on LinkedIn, www.twitter.com/tricentis and visit www.tricentis.com to learn more.Key Responsibilities- Focus each GSI and local SI partner strategy and coverage for Public Sector, BFSI, Resources and Manufacturing - Driving GTM strategy with partners whilst conducting marketing events, business development, sales enablement and organising technical enablement- Driving pipeline generation, channel management, sales and delivery of key partners in the region. - Consulting with partners to understand their key GTM and driving business development with them.1st year - 107% quota attainment.

Apr 2023 - Present

Committee Member - Young Professionals Committee

The Singapore Chamber Of Commerce Hong Kong

Hong Kong Sar

The Singapore Chamber of Commerce (Hong Kong) is the official chamber of commerce for Singapore businesses in Hong Kong.

Mar 2021 - May 2023

Strategic Alliances Manager - Aws

Apac

Managing OutSystems' alliance relationships with Amazon Web Services (AWS) in APJ. OutSystems is the #1 Low Code platform. The OutSystems high-performance low-code platform gives business leaders and developers the tools to rapidly build, deploy and manage their own business-critical applications. Addressing innovation whilst having tech debt, technical talent shortage and accelerating migration to the cloudWith OutSystems, any organization can create a culture of innovation by turning software into a strategic strength. OutSystems helps organizations address the top 4 digital priorities: Customer Experience Transformation, Workplace Innovation, Process Automation, and Application Modernization. - Drive repeatability and best practice by integrating and embedding value-based expertise, tools, assets, and repeatable approaches into the broader channel business development and sales motion. - Work closely with AWS sales, public cloud teams, SAPonAWS teams and AWS partner sales teams.- Partner with the Field Enablement team to ensure continuous improvement in the role-based skills necessary for the field to succeed, including the inspection of sales opportunities, repeatability of the sales methodology, and the use of value selling tools and techniques.- Provide strategic planning and coaching with Alliance Leadership, Marketing, Business Development and Sales on the execution of campaigns and creation of opportunities.- Closed largest AWS marketplace deal in 2022 in APAC.

Jul 2022 - Apr 2023

Head Of Apac, Channel Sales

Singapore

- Preparing and tracking strategic plans for region and channel partners - Regularly meeting with channel partners for sales forecasts and pipeline reviews- Co-selling with channel partners on strategic deals- Preparing marketing and distribution plans for region and with channel partners- Creating new product packaging initiatives and case studies with selected customers- Focusing primarily on ANZ & India markets. Acquired new distributor for India market.- Growing 25% YoY for APAC

Aug 2021 - Jun 2022

Director Of Sales Marketing

Hong Kong, Singapore, Bangalore, Chennai

We are a full solutions provider for your ideas. We augment the development capabilities of IT companies and digital agencies to improve their solutions to their clients and ultimately the end-user. We are white label coders and project managers who are part of your in-house team.From AON, World Bank, Toyota, GIC, DBS, Wilson Parking, Telstra, Charles and Keith, etc. we have worked with some of the world's largest brands, giving solutions from customised web portals to full customised business intelligence dashboards. From intranet portals to mobile tracking apps with iBeacons and GPS. - Mobile apps (React, iPhone, iPad, Android etc.)- Web solutions (PHP, Laravel, Angular, React, Node, Meteor etc.)We are proficient in latest technologies including:- PKI Certified Digital Signatures- Data Analytics (Structured and Unstructured Data)Artificial Intelligence:- Natural Language Processing (NLP)- Natural Language Generation (NLG)- Machine Learning- Recommendation and Scoring engines using Artificial Neural NetworksOffices in Singapore, Hong Kong, Chennai (Madras) and Bengaluru (Bangalore).- Leading a team of 60 staff for projects in digital development and e-commerce company- Managing advertising and lead generation using Adwords, SEO and channel partners.- Consulting and advising partners in pre-sales on new technology solutions and digital transformation workflows and helping delivery end result.- Driving business development and sales for new projects through supporting partner network (retail, FMCG & reinsurance) to deliver retail e-commerce projects (APM Suntec & Hour Glass), supply chain (Charles & Keith), operational systems (DBS & ST Lands), data analytics (Toyota) and reinsurance & financial systems (AON, GIC & The World Bank)- Working with development team to ensure best partner strategy for end clients and consulting partners

Aug 2015 - Jul 2021

Producer Failcon Hong Kong

Hong Kong

Speakers for FailCon Hong Kong 20191. John Tsang (former Financial Secretary of Hong Kong and Founder of Esperanza2. Erika Cheung (Former Employee and Whistleblower at Theranos)3. Douglas Young (Founder of G.O.D.)4. Claude Ducharme (Co-founder of GoBee bikes)Taken the plunge and brought to China for the first time. The concept of failure needs to be re-discussed, without acknowledging failure how do we become successful? How do we innovate if we fear the possibility of failure? We must learn the signs of impending failure from the ones who have gone through them before. And we must learn how to, as an organisation, overcome the potential for failure if we are innovating. Fail fast! Fail small! And fail forward!

Sep 2018 - Apr 2019

Customer Relationship Manager

Singapore

AML/CFT Compliance and Risk Management - Transaction pattern monitoring- Records management- Customer On-boarding - Risk Profiling (Risk Based Assessment)Customer reward program: RemitRewards- Vendor Acquisition- Customer Management- Graphic Design of marketing collatoral - Program Mechanics- Policy and T&C setting- PR and Marketing- Branding and DesignCustomer Complaint and Feedback ManagementStaff Reward Program : SAMRewardsPublic Relations Building customer centric programs and using customer satisfaction models to increase customer patronage. Enacting and improving compliance methods that are in line with FATF recommendations and MAS AML policies.

Jan 2012 - Apr 2014
Team & coworkers

Colleagues at Tricentis

Other employees you can reach at tricentis.com. View company contacts for 1627 employees →

5 education records

Benson Lau education

Master Of Science - Ms, Innovation And Entrepreneurship, 3.6/4.0

FAQ

Frequently asked questions about Benson Lau

Quick answers generated from the profile data available on this page.

What company does Benson Lau work for?

Benson Lau works for Tricentis.

What is Benson Lau's role at Tricentis?

Benson Lau is listed as Director Alliances at Tricentis.

Where is Benson Lau based?

Benson Lau is based in Singapore while working with Tricentis.

What companies has Benson Lau worked for?

Benson Lau has worked for Tricentis, Hong Kong Startup Support Group - Hkssg, The Singapore Chamber Of Commerce Hong Kong, Outsystems, and Gfi Software.

Who are Benson Lau's colleagues at Tricentis?

Benson Lau's colleagues at Tricentis include Shahar Shiff (Zfadia), Ganesh Dongre, Karen Healy, Shilpi Jain, and Rahul Manna.

How can I contact Benson Lau?

You can use AeroLeads to view verified contact signals for Benson Lau at Tricentis, including work email, phone, and LinkedIn data when available.

What schools did Benson Lau attend?

Benson Lau holds Master Of Business Administration - Mba from University Of Michigan - Stephen M. Ross School Of Business.

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