Laura Thomson Email and Phone Number

-Grew customer base 300% in digital and print advertising sales to over 60+ national and regional new homebuilders from South Georgia to Central Florida representing hundreds of communities.-Fully responsible for driving revenue retention and growth through strategic territory planning, campaigns to homebuyers, realtors, mortgage firms, home builders, suppliers, realtors and real estate and land developers, client success and sponsorships, competitive pricing positioning, performance activity and adhering to all print publishing deadlines.-Developed strategic relationships with key Ad Agencies and Real Estate Development networking groups to maintain long term relationships and market presence.

Magazine and internet advertising sales specializing in new home construction and communities. Works closely with developers, home builders, agencies and Realtors. Solely responsible for and manages all aspects of day-to-day operations. This includes revenue growth, budget, sales activity, presentations, magazine production, magazine distribution, web content, industry relationships and events, promotional pieces and client retention of our blended media product.

Marketing for Large National Homebuilder. Advertising placement, media schedules, model home merchandising and set-up and Realtor/Sales promotions.-Developed annual marketing and P&L plans for 20+ communities in North Florida including Jacksonville, St. Augustine, Tallahassee, Panama City and South Georgia markets.-Developed Processes and Strategic planning for new model homes; coordinated with internal design department, interior design firm and community developer to ensure correct targeted buyer.-Initiated and influenced all marketing campaigns including print ads, billboards, digital marketing, branding signage, collateral material and sales brochures.

Marketing for Large National Homebuilder. Advertising placement, media schedules, model home merchandising and set-up and Realtor/Sales promotions. Introductory market for Nationwide rebranding campaign, interviewed and selected new trade partners and media outlets.-Led all marketing efforts, processes and branding guide for 28 communities in North Carolina and South Carolina.-Directed local ad campaigns with National Ad Agency across TV, billboards, NFL Sponsorship, direct mail and other collateral materials and branding signage.-Established brand awareness campaign for Lennar’s EI program (Everything's Included®) from an unknown in the market to 40% brand awareness on surveys.-Liason between sales team, management and Corporate marketing team and National ad agency.