Laura Hoffman Email & Phone Number

Engaged creative graphic designer, With 16+ years of success across integrative marketing platforms including digital, social, print, packaging, and video. Actively seeking new employment opportunities with a dynamic team and merge ideas into compelling visual success.A forward thinker, strategic, and highly creative with a strong understanding of design principles and current trends. Responsible for creative campaigns ranging from online to print to brand. A strong creative discipline and the ability to take ownership and see a project through to completion. Positive, flexible, and well organized along with excellent knowledge of both print and digital design processes. Possess a keen ability to manage multiple projects independently. Precisely ensured aesthetics were aligned with usability, accessibility, and web standards that consistently lead to tangible results. Managed daily creative request scheduling in the Southeast territory as well as directed internal training and creative meetings. Also served as the direct point contact for sales. Performed order entry & provisioning of over 40 digital creatives to go live on national cable news sites across the Time Warner footprint. Supported Fortune 500 Companies such as Nickelodeon, Disney and Universal in relation to the company’s licensed products and branding efforts. Supported sales with presentations and product catalogs. Instrumental in developing the logo and package design of DIY craft product line specifically for Michael’s Arts & Crafts stores.Art director in charge of supervising creative team of 8 while supporting customer service efforts of dozens of media salespeople. Art directed and managed photo shoots for monthly publications including: Custom Homes of Charlotte; SouthPark; Lake Norman and University City Magazines

Listed skills include Adobe Creative Suite, Graphic Design, Art Direction, Publications, and 15 others.

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  Louisiana Tech University

  Graphic Design