After graduating from EM Lyon Business School and having the opportunity to spend an exchange semester at the University of Navarra, I have always sought to deepen my understanding of marketing, strategy and innovation. Today, as a Master's student in Marketing & Digital Media at ESCP Business School in Madrid, I'm focusing on broadening my expertise in digital strategy, brand management and marketing innovation.Throughout my professional career, I have gained a wide range of experience, from training and sales marketing to digital marketing, working with both dynamic startups such as Weclap and Strammer, and renowned global companies such as Isabel Marant and IRO. At Isabel Marant, I focused on the global market, managing the digital training platform, helping to boost sales by best training employees. At IRO, I supported the digital marketing team in creating content and sending out newsletters for our customers, for example. Within startups, I embraced the fast pace of digital strategy development. This combination of experiences has given me a unique blend of agility, creativity and strategic insight.My passion for media, luxury and cosmetics played an important role in shaping my career path, which culminated in a thesis exploring the positive impact of digitalization on the luxury experience. I'm fascinated by how digital transformation has helped to evolve the luxury experience associated with elegance and exclusivity.I aim to leverage this diverse experience to support brands in thriving within today’s ever-evolving global landscape. By combining innovative digital approaches with a deep understanding of human potential, I am committed to driving transformation from within. I look forward to connecting with professionals who share my passion for people-centered strategies, fostering sustainable success.
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Training Manager AssistantIsabel Marant Jan 2024 - Jul 2024Ville De Paris, Île-De-France, France• Preparation and management of training plan for Retail WW teams (Collection plan follow-up)• Management of the Mobile Learning platform: Redesign of graphic charter, Management of global editorial calendar with the House's various poles/universes• Data & dashboard management: Monitoring of reporting tool, analysis of training KPIs• Creation of digital content: Collection modules, communication, tutorial videos (Mobile learning) -
Marketing Digital JuniorStrammer Sep 2022 - Dec 2022Ville De Paris, Île-De-France, FranceSREAMMER is a leading player in Executive Search, Executive Interim Management and Human Capital Strategic Advice in Life Sciences.They provide unique, cutting-edge offerings to clients and candidates with integrated business solutions to meet their needs and impact their organizats. #Recruitment #Management #healthcare #digital #trning -
Marketing Digital AssistantIro Paris Mar 2022 - Jul 2022Ville De Paris, Île-De-France, France• CRM: Management of the newsletter (creation and selling), analysis of database• Launch of the new SFCC site: UAT, content contribution, cross-sell, e-merchandising• Customer service: Receiving calls and tracking orders• Shootings: Oversees the production of visuals -
Recruitment ManagerWeclap May 2021 - Jul 2021Asnières-Sur-Seine, Île-De-France, France• Welcoming the public to film studios• Making sure to be on time• Handling setbacks on a TV set
Laura Benhamou Education Details
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Marketing, Digital Media
Frequently Asked Questions about Laura Benhamou
What is Laura Benhamou's role at the current company?
Laura Benhamou's current role is M2 Marketing & Digital Media - ESCP.
What schools did Laura Benhamou attend?
Laura Benhamou attended Escp Business School, Emlyon Business School.
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