Laura Eby Email & Phone Number

Onboarded to manage NE Ohio, W PA and northern WV territory sales, calling on HCP's at Cleveland Clinic, UPMC, AHN, UTMC, and various HIV/AIDS clinics and service organizations.

I steered account management strategies to drive sales results in targeted low access MSAs, IDNs, and institutions where access with traditional face to face selling is not possible or prohibited, or hard to access. I led the development of new capabilities and resources in collaboration other commercial partners. I served as subject matter expert on marketing, market access, and business intelligence. ***Value Added***✔Successfully created and executed business plans for targeted MSAs, IDNs, and institutions, including Cleveland Clinic, UPMC, ProMedica, and additional systems in Boston, MA. >>Realized significant business in 9 different territories within 3 months.

During my tenure in this role, I called on OB/GYNs to actively promote this oral HRT in Henry Ford, University of Michigan, McLaren, Spectrum Health, ProMedica, Cleveland Clinic, UPMC, and other health systems. I managed a team of 7 direct reports, conducted extensive training, mentoring, and coaching. I also steered high standards for individual, team, and organizational accomplishment; tenaciously working to meet or exceed challenging goals; deriving satisfaction from goal achievement and continuous improvement.

Cleveland/Akron, Ohio Area

In this role, I spearheaded business by observing sales representative interactions with key customers, providing them with individual coaching, feedback and inspiration. I held accountability for all activity in target district and coordinate collaboration. I developed and implemented sales strategies and tactics for the district consistent with achieving regional and corporate sales goals. I tailored selling approaches based on targets and deployment structure for specific geographies, and aligned efforts with account plans. I develop relationships with key opinion leaders (KOL) within the district to attract, motivate and retain district talent to achieve sales goals. ***Value Added***✔Successfully evaluated ongoing sales performance and worked with leader to identify new growth opportunities. Partnered with relevant cross functional departments to provide market intelligence to develop business strategies.✔Adept at Launch Excellence; currently leading team with fastest growth regionally (Trelegy).✔Achieved the highest ratings “exceptional” for quarter 1 for 2017: top 10%.

Cleveland Clinic, Cleveland, Oh

Here I managed a respiratory portfolio promotion across Cleveland Clinic Foundation – IDN comprising 11 hospitals and multiple non-acute care facilities. I promoted Anoro, Breo, Incruse, Arnuity, Advair, Ventolin, and Flovent.***Value Offered***✔I was appointed to IDN Vice President’s Council 2016, Vice President’s Simplification Team 2015, Regional Embed & Grow Champion 2014, Women's Leadership Initiative Global Communications Sub-Committee 2014, Regional Advisory Board Member 2011, and MedCenter Provider Marketing Liaison 2011 & 2012.✔Achieved sales performance above national average for new product launch Anoro; provided recommendations for improving sales to managerial stakeholders based on early launch non-adopters’ feedback.✔Collaborated across complex matrix to provide innovative solutions to customers; orchestrated several strategic business opportunities within accounts. ✔Secured formulary adoption of Breo and Anoro in the Cleveland Clinic Health System and executed tactical pull-through.✔I acted as Project Team Leader of Customer Value Measure Improvement Project in 2014; developed and drove execution of plan to increase Customer Value Scores for GSK within Cleveland Clinic accounts.Multiple Honours & Awards:☛Top 20% for Q2 in 2015; tapped for multiple leadership roles as representative for key stakeholders. “Above and Beyond Award 2015,” “Team Champions Award 2011 & 2013,” and named “Top MedCenter IDN Specialist” in 2nd semester 2012.