Laura Lim Email & Phone Number

Singapore

Singapore

Singapore

Content Strategy :- Conceptualized and developed high-quality, visually-driven creative content (static, animated GIF, videos, etc.) for branded campaigns and government initiatives- Supported sales, campaign, and design teams in the creation of persuasive campaigns that demonstrated the value of the client’s product offerings with the editorial team to implement shoppable video strategies- Spearheaded creative projects from initial conceptualization to final execution- Identified and collaborated with influential content partners/creators to develop engaging content assets and increase brand credibility and exposure- Analyzed results and effectiveness of creative content campaigns to deliver actionable insights and recommendationsSocial Media & Branding:- Spearheaded Clozette’s TikTok account (TheBeaulife) and the videos went viral with an average of 15k views per video within 6 months- Strategized and took charge of social media campaigns, developed relevant creatives to profile and promote the company’s brand in a positive and authentic manner, ensuring audience satisfaction

Singapore

Content Strategy:- Led all content creation, including product shoots, product pages, banners, editorials, and eDMs for e-commerce website - Planned and spearheaded content calendar for e-commerce websitePerformance Marketing: - Drove promos for online sales (Black Friday, Cyber Monday, 10.10, etc) - Improved organic traffic to e-commerce website (pedroshoes.com) - Proficient at using Magento to handle and manage an e-commerce site- Managed, planned, and executed Facebook Ads and eDMs- Co-led the e-commerce website UX/UI initiatives - copywriting, always ensuring the website is always following the latest UX/UI trends, creating a seamless shopping experience for our customers- Skilled at e-commerce practices, including the creation of promo codes, CRM, and other mechanics- Experienced in using Google Analytics to track impressions and conversions- Developed close relationships with affiliates and worked with them to promote brand awareness and promotions for their respective campaigns

- Copywriting and content creation for ZALORA SG website- Creative writing for ZALORA Community – fashion, entertainment, lifestyle- Keyword Research for product and brand descriptions for SEO purposes- Blogger evaluation and outreach – managed relationships with bloggers and established long-term relationships with them- Blogger evaluation and outreach – manage relationships with bloggers and establish long-term relationships with them

- Publicity for internal events- Designing of publicity posters, noticeboards etc- Events Management

Bachelor’S Degree, Communication & Media Studies & Public Relations (Double Major)

Activities and Societies: MADCamp PR Competition - Introduction to Public Relations (Bridging module) - Media Relations - Cultural.

Diploma, Communication And Information Design

- Media Writing - Development Journalism - Editorial and Feature Writing - Campaigns and Advertisement design - Communications Strategies.