Invested in and grew new retail franchise units through understanding and delivering on the needs of the marketplace.

- Partnered with Global Brand Management in the development of brand strategy for a $750MM global consumer products business based on a deep understanding of the consumer and her needs in a complex global marketplace. - Guided global innovation strategy with consumer insights and marketplace need-gaps to inform innovation pathways and technology development. - Developed and executed comprehensive multi-regional research learning plans to address business objectives. - Delivered strategic guidance through consumer and customer learning as a member of a Corporate Innovation Team tasked with generating high value global business opportunities with the potential to fuel future growth in areas adjacent to Kimberly-Clark’s core businesses. - Utilized various research tools and methodologies to uncover salient insights to shape the development of value-creating innovations in the Elder Wellness, Healthcare, Professional, and Consumer Products businesses.

Partnered with clients to deliver high quality, actionable research solutions to address business needs in a cost-effective and timely manner. - Designed, managed and executed all phases of quantitative and qualitative primary research including business needs assessment, research methodology, supplier/resource evaluation and selection, survey instrument design, fieldwork, data analysis, report preparation, management presentations and business recommendations.