• Led the launch of a new cannabis dispensary, overseeing planning, operations and creatives for a seamless opening.• Developed a distinctive brand identity and messaging, collaborating with designers for visual brand identity, website, interior design and promotional materials • Conceptualized and Developed Unique Selling Proposition (USP) for Dispensary – "Wellness on Warren" while selecting all products for section. • Implemented all content marketing and blogging • Secured media placements through strategic PR outreach, enhancing brand visibility and establishing trust in the cannabis industry.

• Successfully launched and operated a lifestyle store in Hudson, NY, specializing in home goods, apparel, and eco-friendly artisan products, driving revenue growth and community engagement.• Managed all aspects of business operations, including inventory, purchasing, sales, and customer service, ensuring a customer-centric environment.• Oversaw inventory production of propriety products imported from Indonesia • Built strong relationships with vendors and artisans, securing exclusive products and favorable deals.• Developed and implemented marketing strategies, resulting in increased foot traffic and brand recognition.

• Spearheaded public relations, branding, and marketing strategies for startups and recognized brands, including Overstock.com (NASDAQ: OSTK).• Provided hands-on, results-oriented approach to drive business growth and brand recognition in the competitive NYC market.• Partnered with clients to develop tailored communication plans and execute successful campaigns.

• Oversaw strategic brand development, special projects management, VIP & Celebrity liaison, and sponsorships for Oz Garcia• Created roadmap for brand identity initiatives, including logo, website, and blogging to promote Oz Garcia's wellness philosophies.• Managed strategic alliances with high visibility partners like AOL, Delta Airlines, Vaseline Intensive Care, Kmart, Hanes Sheer Energy, Glaceau Vitamin Water, Bath & Body Works, and more.• Acted as liaison for celebrity, VIP, and Fortune 200 client roster, ensuring confidentiality and discretion. • Co-Producer for Simple Steps to Taking Ten Years Off (DVD) distributed by Gaiam and Better Living with Oz Garcia (TV) for Lime Network• Implemented and oversaw all internal PR initiatives• Supported development and launch of diverse products to further promote Oz Garcia’s wellness philosophies, Launched Oz Wellness supplements, books, DVDs and broadcasts;