Laura Smart Email and Phone Number

Currently leading the Campaigns and Public Affairs team to deliver on all political influencing and public campaigning strategies to drive positive change for people affected by dementia in the UK, most notably the Fix Dementia Care Campaign.

Created and delivered integrated marketing strategies for public awareness and political influencing campaigns, based on audience insight, and with evidence-based targets and goals. Additionally, I led on the implementation of a two-year marketing and communications fundraising strategy for the Research Directorate, based on policy findings and product development.

I was responsible for the implementation of Scope’s new brand and strategy, delivering a new brand architecture and guidelines internally and externally, across print, digital andenvironments such as retail and services. Whilst managing and reporting on the rebrand budget, I identified and recommended priorities following consultation with stakeholders, to see all elements of Scope’s new brand through to delivery for external launch.This involved advising on multi-channel creative whilst working with external suppliers and agencies.

I led the marketing team with all strategy implementation, brand and creative development and communications and content planning. This involved managing and developing a team of three, including a marketing officer, marketing assistant and communications volunteer. I created and delivered an effective marketing strategy that considered all communication touch points with audiences across multiple channels, and I devised and managed a budget to meet strategy and brand objectives.

Following internal promotion within the Marketing, Fundraising and Communications directorate, I created, managed and reported on integrated marketing fundraising campaigns and solutions to meet organisational objectives. This largely involved being the marketing lead for all direct marketing campaigns including on and offline cash appeals and lottery promotions.Additionally, I supported the delivery for the Work With Me campaign, created in collaboration with Scope's corporate partner, Virgin Media.

Within the External Affairs team, I interpreted briefs and generated effective B2B and B2C marketing solutions, implemented on and offline approaches and provided marketing reports and evaluations for the Fundraising and Services directorates.

As my first professional role since leaving university, my Marketing Assistant position at Travel 2 has allowed me to develop several key strengths and skills in an industry which I am particularly passionate about. My primary role is to assist the Marketing Manager with the planning and production of multi-media marketing campaigns whilst also managing all invoicing and budgets for the department and social media activity. Within the marketing campaign process at Travel 2, I have had the opportunity to build great relationships both internally and with external partners. Due to duties such as scheduling media and trade press, liaising with partners and suppliers, and organising the design and production of marketing materials dedicated to each individual campaign, time management has become a crucial part of my daily role. Further to this, my daily tasks include continuously updating and developing social media strategies for Travel 2 with particular reference to Twitter and Facebook, ensuring effective and current communication throughout the company with weekly round-up emails and daily bulletin updates, processing and raising department invoices and ensuring all information is logged for the Marketing Manager to review, preparing campaign reports which outline all marketing action conducted throughout the duration of a campaign, and often leading on the production of the Travel 2 newsletter for which I implemented a strategy to better its production and accuracy. In addition, the department receives several ad hoc marketing requests daily which often have strict deadlines and execution must be fast.