Laura Carson Email & Phone Number

Bristol, Nh, Us

Austin, Tx, Us

At M-Files, I have embraced the challenge of leading a global marketing team and managing a $13M budget to amplify the company’s market presence and credibility. My focus has been on creating value and driving results through innovative strategies and a people-first approach.Spearheaded a shift to value-driven market positioning that resulted in a remarkable 169% growth in new customer ARR bookings since December 2023.Collaborated with cross-functional teams to re-engineer the Ideal Customer Profile (ICP) and introduce verticalized GTM strategies, which led to stronger win rates in key industries.Proudly contributed to 70% of the annual sales-qualified pipeline with 75% of new customer bookings stemming from marketing-driven efforts.Surpassed aggressive marketing targets in 2024, achieved 102% of MQL goals, and delivered a 17% increase in pipeline despite a leaner budget.Enhanced M-Files' brand reputation by earning accolades, such as KMWorld’s AI Top 100 and Gartner Peer Insights’ “Voice of the Customer” for Content Services Platforms.Since March 2023, I also led the global CSM team. My focus included optimizing outcomes for customers and for M-Files in the form of expansion ARR, customer advocacy and, improved gross and net retention resulting in 110% + net retention and 94% gross retention. What motivates me most in this role is the opportunity to blend creativity, strategy, and innovation to leave a lasting impact on the company’s growth and the team’s development.

Scranton, Pennsylvania, Us

A Bain Capital Double Impact companyWorking at Penn Foster was an opportunity to build something new. Tasked with launching and scaling the B2B business unit, I laid the groundwork for sustained growth by blending strategic vision with operational excellence.Designed and implemented robust operational frameworks to ensure data-driven decisions that supported seamless business development and enablement efforts.Built a strong foundation for accelerating customer acquisition, driving revenue growth, and creating a legacy of success for the organization.This experience deepened my appreciation for the transformative power of operational efficiency in driving meaningful business outcomes.

Waltham, Ma, Us

A Bain Capital company At Rocket Software, I had the privilege of shaping global sales operations for a company with a broad reach across 180 channels. My role was to ensure that the sales team had the tools, strategies, and insights needed to excel in a competitive marketplace.Developed innovative forecasting methodologies and commission structures that empowered sales teams to achieve consistent results.Introduced deal management enhancements, including a deal desk and strategic review protocols to streamline processes and improve performance visibility.The collaborative culture at Rocket Software supported me in driving initiatives that made a measurable difference for the business and its people.

Waltham, Ma, Us

A Thoma Bravo companyWith a rapidly growing global team, my focus was on leading sales operations and building scalable, efficient processes for 100+ sales professionals, including GTM enablement, territory design, quota allocation, compensation analysis, and enablement tools like Salesforce.Established a deal desk and refined strategic approval processes to speed up sales cycles and improve forecast accuracy.Played a pivotal role in account segmentation and proposal response management to ensure that go-to-market strategies were targeted and effective.This role sharpened my ability to balance strategic vision with operational precision, which helped me succeed in fast-paced environments.

Waltham, Ma, Us

Creating and scaling Imprivata’s first customer success organization was one of the most rewarding experiences of my career. I crafted a vision that centered on customer satisfaction and building a team passionate about delivering exceptional outcomes. Increased product adoption rates from 42% to 70% and generated $16M in additional revenue within the first year through a data-driven approach using Gainsight.Elevated customer retention rates to 98% and significantly boosted NPS to create a strong foundation of brand advocates and loyal customers.This role allowed me to combine my passion for customer-centric strategies with a hands-on approach to building high-impact teams and fostering long-term relationships.

Waltham, Ma, Us

I was hired as a Director of Marketing Communications and after three years transitioned to a Director of Sales Operations to build the first sales operations team at Imprivata.

Andover, Ma, Ma, Us

Plano, Texas, Us

Bachelor Of Science (Bs), Organizational Management

Associate'S Degree, Marketing

Leadership At The Peak - Executive Development Program