Laura Acosta Forero Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Colombia

Canadian company with presence in North America, Latin America, Asia and Europe, world leader in telematics.Responsible for creating marketing strategies and campaigns for demand generation and brand positioning in Spanish-speaking countries in Latin America.

Bogotá, Colombia

Danish multinational software developer with global operations and clients such as Kellogg’s, Coca-Cola, Grupo Éxito, Walmart, Grupo Nutresa, Tiendas D1, Target, Best Buy, Adidas and P&G, among others.Responsible for creating the marketing strategy, designing and executing boutique events, managing the company's participation in tradeshows, and executing digital campaigns. Managed relationships with the global team for the implementation of global campaigns, content creation, and the… Show more Danish multinational software developer with global operations and clients such as Kellogg’s, Coca-Cola, Grupo Éxito, Walmart, Grupo Nutresa, Tiendas D1, Target, Best Buy, Adidas and P&G, among others.Responsible for creating the marketing strategy, designing and executing boutique events, managing the company's participation in tradeshows, and executing digital campaigns. Managed relationships with the global team for the implementation of global campaigns, content creation, and the activation and optimization of channels such as LinkedIn Ads, Google Ads, Demandbase, PathFactory, and HubSpot. Main achievement:- Contributed 40% of the opportunities in the sales pipeline. Show less

Bogotá, Colombia

Responsible for executing physical and virtual events, as well as 1:1 activities in Central and South America, excluding Brazil and México, with tools such as Sales Navigator and HubSpot for demand generation. Searched for and managed relationships with various suppliers and agencie. Responsible of generating and maintaining initial conversations with prospects for the analysis and qualification of their purchasing potential for subsequent commercial follow-up. Collaborated closely with… Show more Responsible for executing physical and virtual events, as well as 1:1 activities in Central and South America, excluding Brazil and México, with tools such as Sales Navigator and HubSpot for demand generation. Searched for and managed relationships with various suppliers and agencie. Responsible of generating and maintaining initial conversations with prospects for the analysis and qualification of their purchasing potential for subsequent commercial follow-up. Collaborated closely with partners such as Deloitte, Google, and Microsoft in organizing events. Main Achievement:- Contributed 60% of the opportunities in the sales pipeline. Show less

Bogotá D.C. Area, Colombia

Google Premier Partner. With clients such as Banco Davivienda, Grupo Nutresa and Constructora Bolivar, it has positioned itself as one of the top 3 Google partners in Colombia.Lead the marketing team of 4 people in the construction of marketing strategies for brand positioning and demand generation. Worked directly with Google to carry out events, defining content and experience for attendees. Main achievement:- 70% growth in event attendance

Carrera 14 # 85-19 · Calle 90 #13A - 60 · Calle 41 # 8-19 · Bogotá, Colombia

Hamburger restaurant recognized as one of the first fast-casual dining establishments in Bogotá, offering fresh and innovative products.Creation of the concept, brand, product, and operational workflow in collaboration with partners and allies. Executed the business plan considering legal, commercial, and human capital requirements. Responsible for cost analysis to define an accurate profit margin, sourcing and managing suppliers, inventory management, overseeing a team of 12 employees,… Show more Hamburger restaurant recognized as one of the first fast-casual dining establishments in Bogotá, offering fresh and innovative products.Creation of the concept, brand, product, and operational workflow in collaboration with partners and allies. Executed the business plan considering legal, commercial, and human capital requirements. Responsible for cost analysis to define an accurate profit margin, sourcing and managing suppliers, inventory management, overseeing a team of 12 employees, brand registration and positioning, creation of advertising materials, marketing strategies, social media, and PR. Main achievement:- Achieved break-even in the first year of operation Show less

Bogotá, Colombia

Ecommerce and digital marketing agency in Colombia, Ecuador, Mexico and Peru. Partner of Vtex and Hubspot. Responsible for creating and executing Email Marketing strategies for customers in all countries with a focus on new customer acquisition, retention and loyalty. Analysis of metrics for the definition of segmentation, email design and key messages. Main achievement:- Positioning of the email marketing channel | 40% of digital sales vs. an initial 30%

Bogotá, Colombia

Advising on costs, profitability, inventory management, sales price proposals, supplier search and sales and marketing strategies. Achievement: Improvements in profitability, minimization of waste and expenses. Standardization of products and processes.Companies: Grazia pastry and restaurant, Restaurant Sana que sana, Restaurant Baransú, Restaurant Freshii Colombia, Restaurant LAOS Valledupar, Restaurant Suburbio, Dibufala.

Madrid, España

Digital wedding magazine with presence in 14 countries.Responsible for executing advertising campaigns, including email marketing, blogs, and newsletters for clients in Colombia and Mexico. Design of digital banners in Photoshop (PS) and maintained direct client relationships. Master Internship.

Bogotá

Fulfillment of requirements for renowned national and international artists such as The Killers, Red Hot Chili Peppers, New Order, Pixies, and Bomba Estéreo. Managed setup and logistics in dressing rooms for the 2013 and 2014 editions, with direct interaction with event producers and tour managers of artists. Main Achievement: Recognized for excellent problem-solving and client management under pressure.

Bogotá - Colombia

Group of more than 15 restaurants in Bogotá with a diverse and unique offering.Responsible for cost analysis across all the group's restaurants, focusing on achieving optimal profit margins. Standardized recipes and reduced waste and losses. Led the project to unify product and raw material databases throughout the organization. Main Achievement:- Completed cost analysis for "La Mar Cebichería" with Astrid & Gastón in 3 months for opening

Industrial Engineer, Ingeniería Industrial

Master In Marketing, Sales And Digital Business, Marketing Digital, Master Presencial En Madrid, España.

Bachiller