Laura Echeverri Email & Phone Number

Blacksburg, Virginia, United States

- Worked with PRISM, Pamplin College’s student-led marketing agency, to complete a discovery project for a local client, developing two central campaigns to highlight the client’s local competitive advantage- Collaborated in a cross-functional team to establish brand guidelines, create multimedia content such as sizzle reels, a press release, and a blog post, and propose a weekly newsletter to engage the student body- Conducted a SWOT analysis to evaluate key strengths and weaknesses in client's social media presence, shaping the campaign’s strategic direction

Blacksburg, Virginia, United States

- Created weekly email newsletters to engage current and potential members by highlighting on-campus opportunities to celebrate Latinx culture- Proposed and executed cost-saving strategies by cleaning email lists and developing a segmentation approach, resulting in a 11% increase in open rates and 4% increase in click-through rates

Arlington, Virginia, United States

- Proposed a comprehensive marketing campaign, including pop-ups, landing pages, segmented newsletters, and email communications, aimed at increasing engagement for a quantum supply-chain marketplace- Designed 29 LinkedIn event and feed posts using Canva, targeting high-level quantum professionals and students- Developed and transformed a dataset of 2,000+ contact records into a persona development strategy, identifying key behavioral insights and communication pain points; proposed a 3-month segmentation strategy to streamline engagement

- Successfully navigated multifaceted challenges in fundraising, stakeholder engagement, and impact assessment, employed sophisticated consulting frameworks to pinpoint issues and devise strategic solutions- Proficiently gathered, analyzed, and presented data, transforming raw information into actionable insights that drive positive change for nonprofit and social justice initiatives- Delivered a captivating presentation to organizational stakeholders, integrating invaluable insights, emerging trends, and targeted recommendations to inspire meaningful progress and lasting impact

- Developed SEO strategies for Weslabs' newsletter and website- Performed research, digital marketing and email marketing projects- Oversaw the coordination and execution of content creation strategies and identified opportunities for increased engagement for 75,000+ subscribers- Worked in concert with the Weslabs marketing team to craft a comprehensive marketing plan and calendar to publish content on Weslabs' newsletter, website, social media, and other platforms

Blacksburg, Virginia, United States

- Spearheaded a marketing and communications team to establish and meet key performance indicators (KPIs), devising and implemented a comprehensive marketing strategy for Undergraduate Student Senate Elections- Executed content creation strategy through designing flyers, pamphlets, and digital infographics with Canva and Adobe InDesign to incorporate on the official Undergraduate Student Senate Instagram account- Planned events and workshops to foster professional development and networking for candidates