Laura White Email & Phone Number

• Participate in developing strategic branding campaigns and marketing plans, producing strategic documentation, including competitive analyses, positioning & messaging, brand and project briefs.• Manage projects to ensure deadlines and budgets are met. Participate in development of client profitability reporting and analyze results of client projects and campaigns.• Manage account service documentation for assigned brands, including billing, estimates, schedules, status reports, conference reports.• Evaluate creative execution to ensure marketing needs are being met and participate in creative presentations to clients.• Conduct marketing research and analysis – to include psychographics, industry trends, competitive analysis and interpretation of market responsiveness to positioning strategies. Stay up-to-date on client’s business and industry through relevant trade publications, Internet resources, etc.• Assist in harvesting new business opportunities through cultivation of new relationships, consistency of delivery, commitment and earned client applause. • Actively pursue continuous learning, development and research on the topics relevant to the focus area, agency and the clients we serve. Take on passion projects as time allows to make R+M even better.

• Partner with designers and art directors to craft breakthrough creative—on brief and on brand• Collaborate with stakeholders, strategists, UX, and product experts to create full campaigns across brand, traditional media, social, email, paid advertising, seasonal pushes, and product launches• Produce content that helped fuel total revenue expectations for the year 2021 in the range of $345.5 to $346.0 million, representing approximately 14% year-over-year growth—through a major security breach, COVID-19, a spin-off and rebrand, an IPO, and a complete marketing re-org

Morrisville, North Carolina, United States

• Assisted in the creation and refresh of the N-able brand, including voice, tone, and visual identity• Serve as content team manager, overseeing freelance and contract writers and editors, hiring new talent, and conducting onboarding and ongoing training• Partner with project managers to evaluate requests, determine bandwidth, and assign projects,troubleshooting daily and juggling the workflow and well-being of our team with deadlines• Revise and refine creative processes, including increased collaboration and the creation of a new creative brief and request intake form• Create and maintain in-house style guide and content team templates and resource hub

• Research and write copy for all communications touchpoints: video, social, websites, email, display, search ads, blogs, white papers, eBooks, press releases, events, and experiential marketing• Lead concepting for content, drive kickoffs and brainstorms for creative, and present concepts and taglines to stakeholders

Moffett Restaurant Group Brand Redesign, 2019• Revamp the overarching brand identity of a collection of Charlotte-based restaurants owned by award-winning chef Bruce Moffett• Develop and refine a cohesive web experience for the MRG hub and five distinct restaurants• Research, conduct interveiws, and write all copy—from overarching brand values and positioning to web pages and biosArts Discovery Brochure, Carolina Theatre Durham, 2018–2019• Create print brochure for the 2018–2019 schedule of events, including content creation and mock up of layout and design• Write all original material and edit for consistency across voice, tone, and grammar using thein-house style guideVarious clients, including: The Creative Offices Of, Wylde Flowers, Wyatt Easterling,Hopscotch Music Festival, 2016–2019• Write brand guidelines, including core focus, values, positioning, characteristics, and statements• Create content for print and web to advertise and promote businesses and events• Conduct interviews and create biographies and press kitsShopSpace, 2015• Drive initial concept development for a community metal and blacksmithing shop• Create and manage the website, and write all web and social media content as well as newsletters, fundraising emails, and other promotional materials• Serve as producer and screenwriter for the ShopSpace “Our Story” video, establishing timelines and budgets, selecting the production team, conducting on-screen interviews, and seeing the project through to completion and posting

My work has appeared in online and print publications, including: Walter Magazine, MidtownMagazine, INDY Week, Raleigh Agenda, Raleigh Public Record, Restaurant Insider, and New York Daily News.Raleigh Public Record• Assistant Producer and Blog Desk Editor for a live, 3-hour election special broadcast via webcast, WKNC 88.1, and Voter Public Radio• Served as director of development, securing funding for our nonprofit newspaper, crafting emails and advertising materials for local markets, and organizing a variety of fundraisers• Founder of the Oak City Bard Brawl, an annual story-telling fundraiser, responsible for securing a venue, sourcing talent and judges, creating promotional materials, and advertising via radio• Creator of 25 in-depth articles covering NC’s fast-track to fracking for bi-weekly publication,including traditional news articles, features, blogs, social posts, interactive, and alternative copyTechnician, the N.C. State student newspaperManaging Editor, Deputy Features Editor, News Editor, Copy Editor, February 2006 to March 2008• Responsible for day-to-day production, including budget meetings and making deadlines• Supervised a staff of more than 150 editors, writers and photographers• Assisted in the management of a $500,000 budget

MPS | Subject Matter Expert and Copy Editor | September 2016 to present• Edit textbooks, lectures, powerpoints, and test banks with an eye for consistency in tone and voice across a variety of disciplines using AMA, APA, and AP style as appropriate• Write captions and alt text for imagesSocial Justice Through Collaborative Research and Action American PsychologicalAssociation | Copy Editor | October 2017 to December 2019• Edit content in advance of website launch and perform ongoing edits for new contentOutskirts Press | Book Editor | August 2014 to January 2022• Edit books across a variety of genres for spelling, grammar, consistency, and tone of voice• Coordinate with author representatives to provide feedback and facilitate appropriate updates• Write promotional materials, including back cover copy and synopsesEngineering Communications, NCSU College of Engineering | Editorial Assistant, January 2010 to 2011• Produce original content based on College of Engineering affairs and alumni, including feature articles, fact sheets, flyers, acknowledgments, programs, emails, and mailings• Project Coordinator for the Materials Science and Engineering brochure, spearheadingcross-departmental collaboration and coordinating concept, design, print, and publication

Raleigh-Durham, North Carolina Area

WGS 200: Introduction to Women's and Gender StudiesWGS 210: Women and Gender in Science and TechnologyWGS: 293: Special Topics in WGS: Gender and the Cultural Construction of SexualityWGS 330: Women and Health

• Produced original content based on College of Engineering affairs and alumni, including feature articles, fact sheets, flyers, acknowledgments, programs, emails, and mailings• Project Coordinator for the Materials Science and Engineering brochure, spearheading cross-departmental collaboration and coordinating concept, design, print, and publication

• Researched clients and maintained current contact information• Compiled and distributed synopsis sheets and weekly news recaps

• Researched details related to Langston Hughes's visit to Chapel Hill in 1931 for Dr. Jason Miller, professor at N.C. State University • Conducted primary source research at the Southern Historical Collection archives in the Wilson Library at UNC Chapel Hill• Documented important information with digital images and written notes

• Responsible for day-to-day production, including budget meetings and deadline enforcement • Supervised a staff of more than 150 employees, including editors, writers and photographers • Assisted in the management of a $500,000 budget• Managed online publication, launched the website and sent subscriber emails nightly• Recorded and uploaded the daily podcast

Master Of Arts (M.A.), English

Bachelor Of Arts (B.A.), English, Concentration In Creative Writing, Journalism