Laura White Email & Phone Number

• Participate in developing strategic branding campaigns and marketing plans, producing strategic documentation, including competitive analyses, positioning & messaging, brand and project briefs.
• Manage projects to ensure deadlines and budgets are met. Participate in development of client profitability reporting and analyze results of client projects and campaigns.
• Manage account service documentation for assigned brands, including billing, estimates, schedules, status reports, conference reports.
• Evaluate creative execution to ensure marketing needs are being met and participate in creative presentations to clients.
• Conduct marketing research and analysis – to include psychographics, industry trends, competitive analysis and interpretation of market responsiveness to positioning strategies. Stay up-to-date on client’s business and.
• Assist in harvesting new business opportunities through cultivation of new relationships, consistency of delivery, commitment and earned client applause.

• Partner with designers and art directors to craft breakthrough creative—on brief and on brand
• Collaborate with stakeholders, strategists, UX, and product experts to create full campaigns across brand, traditional media, social, email, paid advertising, seasonal pushes, and product launches
• Produce content that helped fuel total revenue expectations for the year 2021 in the range of $345.5 to $346.0 million, representing approximately 14% year-over-year growth—through a major security breach, COVID-19, a.

Morrisville, North Carolina, United States

• Assisted in the creation and refresh of the N-able brand, including voice, tone, and visual identity
• Serve as content team manager, overseeing freelance and contract writers and editors, hiring new talent, and conducting onboarding and ongoing training
• Partner with project managers to evaluate requests, determine bandwidth, and assign projects,troubleshooting daily and juggling the workflow and well-being of our team with deadlines
• Revise and refine creative processes, including increased collaboration and the creation of a new creative brief and request intake form
• Create and maintain in-house style guide and content team templates and resource hub

• Research and write copy for all communications touchpoints: video, social, websites, email, display, search ads, blogs, white papers, eBooks, press releases, events, and experiential marketing
• Lead concepting for content, drive kickoffs and brainstorms for creative, and present concepts and taglines to stakeholders

• Moffett Restaurant Group Brand Redesign, 2019
• Revamp the overarching brand identity of a collection of Charlotte-based restaurants owned by award-winning chef Bruce Moffett
• Develop and refine a cohesive web experience for the MRG hub and five distinct restaurants
• Research, conduct interveiws, and write all copy—from overarching brand values and positioning to web pages and biosArts Discovery Brochure, Carolina Theatre Durham, 2018–2019
• Create print brochure for the 2018–2019 schedule of events, including content creation and mock up of layout and design
• Write all original material and edit for consistency across voice, tone, and grammar using thein-house style guideVarious clients, including: The Creative Offices Of, Wylde Flowers, Wyatt Easterling,Hopscotch Music.

• My work has appeared in online and print publications, including: Walter Magazine, MidtownMagazine, INDY Week, Raleigh Agenda, Raleigh Public Record, Restaurant Insider, and New York Daily News.Raleigh Public Record
• Assistant Producer and Blog Desk Editor for a live, 3-hour election special broadcast via webcast, WKNC 88.1, and Voter Public Radio
• Served as director of development, securing funding for our nonprofit newspaper, crafting emails and advertising materials for local markets, and organizing a variety of fundraisers
• Founder of the Oak City Bard Brawl, an annual story-telling fundraiser, responsible for securing a venue, sourcing talent and judges, creating promotional materials, and advertising via radio
• Creator of 25 in-depth articles covering NC’s fast-track to fracking for bi-weekly publication,including traditional news articles, features, blogs, social posts, interactive, and alternative copyTechnician, the N.C..
• Responsible for day-to-day production, including budget meetings and making deadlines

• MPS | Subject Matter Expert and Copy Editor | September 2016 to present
• Edit textbooks, lectures, powerpoints, and test banks with an eye for consistency in tone and voice across a variety of disciplines using AMA, APA, and AP style as appropriate
• Write captions and alt text for imagesSocial Justice Through Collaborative Research and Action American PsychologicalAssociation | Copy Editor | October 2017 to December 2019
• Edit content in advance of website launch and perform ongoing edits for new contentOutskirts Press | Book Editor | August 2014 to January 2022
• Edit books across a variety of genres for spelling, grammar, consistency, and tone of voice
• Coordinate with author representatives to provide feedback and facilitate appropriate updates

Raleigh-Durham, North Carolina Area

WGS 200: Introduction to Women's and Gender StudiesWGS 210: Women and Gender in Science and TechnologyWGS: 293: Special Topics in WGS: Gender and the Cultural Construction of SexualityWGS 330: Women and Health

• Produced original content based on College of Engineering affairs and alumni, including feature articles, fact sheets, flyers, acknowledgments, programs, emails, and mailings
• Project Coordinator for the Materials Science and Engineering brochure, spearheading cross-departmental collaboration and coordinating concept, design, print, and publication

• Researched clients and maintained current contact information
• Compiled and distributed synopsis sheets and weekly news recaps

• Researched details related to Langston Hughes's visit to Chapel Hill in 1931 for Dr. Jason Miller, professor at N.C. State University
• Conducted primary source research at the Southern Historical Collection archives in the Wilson Library at UNC Chapel Hill
• Documented important information with digital images and written notes

• Responsible for day-to-day production, including budget meetings and deadline enforcement
• Supervised a staff of more than 150 employees, including editors, writers and photographers
• Assisted in the management of a $500,000 budget
• Managed online publication, launched the website and sent subscriber emails nightly
• Recorded and uploaded the daily podcast

Master Of Arts (M.A.), English

Bachelor Of Arts (B.A.), English, Concentration In Creative Writing, Journalism