Laura Forero Email & Phone Number

Austin, Texas Metropolitan Area

Safety Product Designer

Spearheaded the redesign of the payment structure for vehicle and solar owners getting approval within the first 4 months of starting the role. It's currently being developed.Conducted and structured user research with customer service agents and synthesized customer call reports to make data-driven decisions to improve the payment experience.Worked cross-functionally with many teams, product managers and leadership to launch several products and features and the North Star for Payments.Fostered collaboration with other designers and engineers to maintain design consistency among our products and contributed to our design system.Created and refined the first native and web payments library, hosted a lunch and learn to teach our designers about our payment experience and helped improve current payment flows globally.Lead the redesign and user testing of Bolt, an internal employee toolWorked on launching Tesla insurance in more US states and also expanded our financial tasks and trade in flows globally.

Los Angeles

Improved many organizations with their internal and external processes through user research, user journeys, robust blueprints, design systems and roadmapsCollaborate with multidisciplinary team members and clients to design platforms and solutions that improved their digital productsProvided support of new business development and pitch effortsConducted ethnographic user research and synthesized findingsModerated and collaborated in workshops with stakeholders and users Created wireframes, screen flows and rapidly iterated on prototypes

Greater Los Angeles Area

Successfully manage and coordinate graphic design projects from concept through completion. Collaborate with clients to create a vision, conceive designs, and meet deadlines. Work closely with upper management and global marketing teams to design and launch various campaigns. Current clients: McKinsey & Company, Weber & Shandwick, Ogilvy, GroupM, Brightline, Norwegian and Celebrity cruiselines, TogetherLive and VidMob.

New York, New York

Lead the company’s rebrand by conducting user and market researchCreated the first brand guidelines and design system for campaignsDesigned product pages, data reports and all marketing collateral

Designed many infographics for their TYNY booklets and other financial reports.

Created interactive infographics and UI for dashboardsDesigned micro-sites to promote products and quarterly reportsCollaborated closely with the data analyst team for Barefoot and Liberty Mutual to build stakeholder data reports and presentations

New York, New York

Responsible for creating interactive infographics, microsites, presentations and social media graphics for the corporate/public affairs clients.Brands: Citadel, PWC, City Harvest, Scott’s and more.

New York, Ny

Created collateral materials, infographics, presentations, and social media graphicsBrands: Tostitos, Nikon, Deloitte, Office Max, Jimmy Dean, McDonald's, Edmund's among other brands.

Financial District, New York

Developed their brand, website and all print/digital collateral while working closely with web developers and content strategists to produce an interactive, subscription-based website.

Lead a group of creatives to promote the local art and talent in Miami through events and community involvement. Developed and designed marketing campaigns to strengthen the emerging arts in the local community. Organized and coordinated various events from fashion shows to art exhibits. Effectively raised awareness of the organization through social media pages.

Collaborated with the Digital Editor to design digital marketing materials for the magazine & corporate brochures. Assisted developing social media campaigns and created the first

Ux Design

Associates Of Arts, Business Administration/Marketing