Laura Hogan Email & Phone Number

Dover, Nh, Us

Greater Boston

New Hampshire

Somersworth, Nh

Instrumental in organizing and creating processes and systems to help manage the day to day and work on planning for the organization. Key problem solver and support role for the Executive Director. Write funding grants, create and manage budgets, handle communication with staff, volunteers, key business partners and donors. Write copy and articles for social media and communication pieces for the organization. Help to develop go forward strategies for fundraising and growth.

Led a team to manage all aspects of sales, advertising, and promotions for 18 accounts. This role managed 3 national accounts directly including Club, Mass, and Specialty, as well as overseeing a sales team for indirect responsibility for additional 15 accounts. Working hand in hand with brand marketing, finance, and operations, we capitalized on market share, volume sales, and overall distribution of our products. My role also analyzed, recommended, and initiated process changes, and marketing strategies that lead us to successful financial results even while in a declining industry. My role continually added responsibilities, while focusing on the key tasks and constantly managing and re-aligning priorities as the job functions changed and grew. Prior to this I managed club, grocery, and specialty accounts.

Managed club, grocery, and specialty accounts. Oversaw marketing, funding, and sales budgets for these business channels. Instrumental in growing a smaller segment of our business and this included being on the ground floor for marketing and promoting a new TV series that also became a theatrical revenue stream. We sold 1.4 million units of product to a market we had not previously been successful in.

Responsible for selling and managing catalog movie entertainment to the largest retailer worldwide. Directly accountable for $350 million in sales revenue. Achieved 116% of the annual sales goal. Part of a three person sales team generating $1 billion in annual sales for this account. Worked with marketing, operations, and creative staff to build promotions, identify title lists, and budget annual catalog sales. Worked with the team to suggest fixture changes, updates, and department re-merchandising opportunities that would have a large impact sales and market share. Oversaw all aspects of catalog movie sales. Created initial presentations and conducted competitive research to stay aware of the market place and our products viability. Presented to buyers and key senior management and attended upper level strategic meetings. Prior to this role, I managed all lines of product to the Drug and Grocery channel. Worked with wholesalers and retail buyers to develop promotions and manage the business for our lines.

Accountable for the sales and management of TV and movie product from HBO, MGM, and now adding Warner product to a wider base of retail and distribution customers. Elevated to a larger account base including a broader territory as a Key Account Manager. Responsible for sales in 5 regional distributors and all regional retail accounts. Maintained and improved market share by creating, implementing, and managing national and local sales promotions and programs

Scarborough, Maine