Laura Evans Email & Phone Number

Portland, Oregon Metropolitan Area

• Develop communication strategies that advance membership, program and fund development goals.
• Research, write, copyedit, and proofread content for use with website, email marketing communications, social media and other channels. Provide editorial support for communications and publications.
• Maintain and apply expert knowledge of Girl Scout brand and editorial standards, and reinforce these standards with council colleagues through training and education.
• Maintain girlscoutsosw.org via the Adobe Experience Manager CMS. Create, develop, copyedit/proofread and manage front-end Web content and layout aligned with the Girl Scout brand; work collaboratively with all.
• Track performance of website using in-platform or council-specific tracking tools and Google Analytics. Implement effective optimization strategies and web accessibility practices.
• Manage email marketing campaigns (e.g. monthly newsletters; campaign-based communications for membership, program and fund development initiatives; email marketing automation) via the Salesforce Marketing Cloud.

Astoria, Oregon

• Managing workforce training and professional development programs to help people excel and grow into the next phase of their career.
• Collaborating with local businesses to build custom training programs that engage employees and set them up for success in their roles.
• Serving as the chair of the Clatsop Community College Diversity, Equity and Inclusion (DEI) Council to help build a more equitable campus that is welcoming to all.

Portland, Oregon

• Built 1000+ pages of the new mercycorps.org using Drupal, ensuring that all content was transferred and formatted optimally for the new site.

Greater Seattle Area

• Supported the Executive Editor and VP, Innovation & Product Development with heavy calendar management, meeting coordination, and screening phone calls. Provided support to Managing Editor, Deputy Managing Editors, and.
• Edited biweekly internal newsletter for the News team and monthly internal newsletter for Product.
• Managed budget and payroll for the Product and Business Intelligence teams. Managed News payroll.
• Improved and streamlined the recruiting and onboarding process for the company in collaboration with HR.
• Created high-quality presentation materials and reports for the Seattle Times Board of Directors, internal audiences, and conferences.
• Planned and coordinated events, including a three-day meeting hosted in Seattle with 75+ attendees. Assisted with travel coordination.

Seattle, Washington

Greater Boston Area

• Managed scheduling, marketing, and logistics for all professional development opportunities for 700+ employees based in Waltham, MA and San Diego, CA. 292 trainings were offering during 2014.
• Created and distributed training surveys, sent feedback to presenters, and aggregated reports quarterly for review by senior management.
• Redesigned and launched operations and technology trainings in a speed-learning format to increase engagement and information retention.

Greater Boston Area

• Owned Accion's online campaigns from concept to evaluation, producing necessary e-communications and associated web pages, client stories, and visual components.
• Wrote, edited and distributed electronic monthly newsletter to Accion constituents.
• Administered all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Vimeo.
• Managed Accion's online donation platform/virtual gift website, https://www.accion.org/micromarket

Greater Boston Area

• Managed the sharing of information and resources across an international organization by coordinating, marketing, and supporting both virtual and on-site training and knowledge sharing opportunities for staff.

Greater Boston Area

• Developed and executed a marketing plan for the organization.
• Wrote monthly eNews, blog posts, and press releases.
• Managed social media accounts; increased Twitter followers by 164% and Facebook fans by 132% from August 2009-September 2010.
• Secured online and print paid advertisers and ad trades.
• Updated all organizational collateral to feature new Teen Voices logo and branding.

Lowell, Massachusetts

• Connected parents, teachers and the community to ensure academic success and personal growth of middle school students in after school program.

• Worked with K-2 classrooms to provide 1-1 and small group tutoring to students in St. Lawrence County, NY.

London, United Kingdom

• Assisted with website maintenance; wrote pieces for the magazine.

Ba, Global Studies, English

Activities and Societies: Founding Editor of the Weave News, Editor of The Stump Literary Magazine, Artist Guild Theme House Coordinator.

Nys Regents Diploma With Honors