Laura Libby, M.A., Mass Communications And Web Design Email & Phone Number

West Hollywood, Ca, Us

As the Criteria Email Marketing Manager - Demand Generation, I'm working to drive lead generation, customer engagement, and brand awareness with every campaign, in alignment with Criteria's overall business and growth goals. Each week, I collaborate and develop strategic email marketing initiatives with our larger marketing team, the Customer Success team, sales, and dev to align our email marketing campaigns with broader Criteria OKRs and business goals.Beyond end-to-end campaign strategy and content creation tasks, working to better segment our email data based on customer demographics and preferences is crucial, to deliver personalized and targeted messaging.I regularly analyze the performance of marketing campaigns to seek out ways to improve. I specifically look at the well-known email key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, unsubscribe rates, and engagement metrics to measure campaign success and identify areas for improvement.Compliance is one of the most important areas of my responsibilities: I ensure our email marketing complies with global marketing regulations, such as the U.S. CAN-SPAM Act, the EU's GDPR, etc., and I implement best practices for email deliverability, improved list hygiene, and high subscriber engagement.

San Francisco, Ca, Us

• Developed and managed the email channel and calendar, including the strategy and building of HTML creatives (1500+/year), design, audience segmentation, proofing & scheduling emails in Salesforce Marketing Cloud and SendGrid• Scaled the program by 30% in 18 months (sending over 37 million emails/yr; 56 million emails in 2.7 years)• Provided frequent email KPI reporting and analysis (including Google Analytics)• Managed cross-team operational projects to develop comprehensive automated customer journeys to meet departmental objectives• Collaborated with content and operations marketing managers to conceptualize and execute multichannel, long-term campaigns• Implemented email A/B testing and dynamic personalization across campaigns (including video campaigns and Nifty Images)• Provided frequent email best practice and trend updates to the department (privacy updates, subject line, email design tactics, mobile-first design, etc.)• Developed and maintained an email template repository to streamline and improve the speed and quality of email production• Collaborated with various teams to help develop Tableau data dashboards to view marketing KPIs at scalePLOS (The Public Library of Science) was founded as a nonprofit Open Access publisher, innovator, and advocacy organization with a mission to advance progress in science and medicine by leading a transformation in research communication. We believe that OPEN is a mindset that represents the best scientific values, bringing scientists together to share work as rapidly and widely as possible, to advance science faster, and benefit society as a whole. From launching our first OA journal in 2003 to being the first publisher to formally offer cross-linking between our published articles and its posted preprint, PLOS has been a force for transformation in scholarly publishing.

Fort Lauderdale, Florida, Us

• Managed company-wide email design, scheduling andexecution (3M emails/year)• Headed all-digital campaign design and tactical lead nurturing in Pardot and Salesloft• Performed list maintenance, segmentation, and post-campaign reporting• Developed quarterly drip campaigns in Pardot Engagement Studio• Built and onboarded the marketing department's project management system (Monday.com)ERP Maestro is fast becoming a leading access security and compliance software solution for companies running SAP and their external auditors. Our flagship platform, Access Analyzer, is a SaaS-based access control suite that provides automated industry-leading separation of duties (SoD) analysis and sensitive access reporting, emergency access management and compliant user provisioning tools. Notable clients and partners include Tyco, GE Aviation, Zulily, IBM and 7 of the top 10 audit firms in the world.

Fort Lauderdale, Florida, Us

• Executed direct mail design, website management in Wordpress, social media and Act-On email campaigns (10+/week, 100k recipients)• Executed daily web and graphic design requests (responsive HTML & CSS)

Fort Lauderdale, Florida, Us

Email (promoting travel sales), website and direct mail maintenance and design focusing on travel. Daily work with Adobe Photoshop, InDesign, Wordpress and Illustrator. Experience editing and updating WordPress-sponsored sites and pages.

Fort Lauderdale, Florida, Us

Travel agent:direct sales and customer service for international cruise packages and vacations. Trained in Celebrity, Princess, Royal Caribbean, Carnival, Oceania, Regent, Enrichment Journey, Globus Land Tours, Monogram Land Tours, and more.

Tucson, Arizona, Us

Horizons for Refugee Families is a 501(c) non-profit working to support refugees who have settled in Southern Arizona to find employment, learn writing and English language skills, adjust to American culture and become active members of the local community. Programs that Horizons for Refugee Families run include: youth mentoring, adult ESL classes, tutoring, citizenship training, employment assistance.For more information, please visit: refugeehorizons.org

Chicago, Illinois, Us

As a travel monitor with BeloUSA Travel, Inc., I organize and assist international students on cultural and educational trips around the United States. Trip itineraries include visiting, for example, the Liberty Bell in Philadelphia and the Metropolitan Museum of Art in New York City. BeloUSA is dedicated to providing a foundation of respect, cultural understanding and communication among young international students who are spending a year or less living in the United States.Duration: summer 2012 and 2013.

Sarasota, Fl, Us

In this position, I work with college students on their academic and professional writing projects, including but not limited to academic essays, CVs, and grant proposals. Additionally, I work with social media outreach for our writing center, as well as planning and presenting various writing workshops on topics such as professional writing and baccalaureate examination preparation.

Sarasota, Fl, Us

Editor for the New College publication entitled "The Palindrome," comprised of entries dealing with reflections on life, community, ethics and race.

Washington, Dc, Us

As an intern for the U.S. Department of State, I worked for the U.S. African Diaspora Consulate. Within this position, I interviewed, recorded, and organized data on African refugees in Arizona on behalf of the Diaspora Consulate in order to obtain information on the challenges they face, their cultural values and well being.

Master Of Arts - Ma, Web Design And Online Communications

Graduate Certificate, Web Design And Online Communication

Bachelor Of Arts (Ba), International Development And Gender Studies

Continuing Education

Digital Marketing

Organizational Leadership