Laura Krebs Email & Phone Number

London, Gb

London Area, United Kingdom

London, United Kingdom

London, United Kingdom

Leading and developing the design team towards the delivery of projects. Giving feedback and signing-off on creative work alongside own workload, collaborating with project managers and resource managers. During this time I have seen and helped The Whisky Exchange & Speciality Drinks Group transition from a family-owned business to an independently managed business, becoming part of the Pernod Ricard Group in November 2021.

London, United Kingdom

Creating digital and print campaigns across multiple channels. Designing labels, POS, OOH, brochures, website assets and templates for desktop and mobile, landing pages, emails, and social media. Producing visual concepts for all businesses units of The Whisky Exchange & Speciality Drinks Group, and clients such as Johnnie Walker, Veuve Clicquot, Moet&Chandon, Hendricks Gin, Bombay Sapphire, BrewDog and The NED London.

London, United Kingdom

Working on freelance and commissioned projects for a variety of clients worldwide. Hands on all around graphic and digital design: from branding, print, labelling and packaging, to app design/product, web, social media, marketing activation and editorial. Designing all over prints and patterns in collaboration with print studios, placement and embellishments for apparel, footwear, accessories, stationary and home decoration.

London, United Kingdom

In charge of the overall visual aspects of fashion content on the app, homepage and social media, utilising a mobile-first approach. Translated desired moods and posts into compelling imagery and ensured the content was engaging for the target audience across all touchpoints. Worked closely with the UX/UI Designer to come up with new visuals for both Shopcade and Elle France e-commerce platforms. Worked on promotional campaigns for marketplace and affiliate brands, including TopShop, Mango, Urban Outfitters, Coach, Missguided, Reiss, Ted Baker and Superdry.

Porto Alegre Area, Brazil

Created all over prints and placement designs for textiles - mainly womenswear - for the leading high street fashion retailer in Brazil. Responsible for designing the main prints each season, working closely with buyers and the garment design team, creating moodboards and translating catwalk trends into groups of prints. Worked with different fabrics and techniques, including digital printing, rotary, sublimation, silk-screen, embroidery, flock, foil, washings and dyeing. I was also responsible for approving samples and following the process with a global range of suppliers. Another part of the role was visiting trade shows such as Première Vision and meeting leading global studios, picking some of their prints to mix into the collection and ensuring consistency throughout.

Porto Alegre Area, Brazil

Created campaigns for fashion and beauty brands for one of the largest agencies in Southern Brazil. Created visuals from brief through to execution. Collaborated during photoshoots and filming - from casting, styling, briefing photographers and models, to art directing the sets and signing-off final edits. Worked with branding and identity, packaging, presented campaigns and pitches, and mentored younger creatives.

Porto Alegre Area, Brazil

Created advertising campaigns for a wide range of clients and industries. Worked from concept development and pre-production to illustration and artwork post-production for agency’s main clients, such as Batavo (national food company), Fiat (automotive company), Dakota (fashion brand), BarraShopping (shopping mall), Goldsztein (construction company), Aurora (beverage company), Feevale (university), RBS (media group), and Bienal do Mercosul (The Mercosul Visual Arts Biennial Foundation).

Porto Alegre Area, Brazil

Created advertising campaigns for television, cinema, radio, internet, print, out-of-home and marketing activation, designed logos and corporate branding.

Porto Alegre Area, Brazil

Assisted the art direction of advertising campaigns, working closely with Senior Art Director.

Porto Alegre Area, Brazil

Edited video, graphics and produced content related to music, arts and culture for a daily broadcasted TV show.

Drawing And Painting For Textile Design

Illustration And Watercolour For Textile Design

Bachelor, Social Communications - Advertising