Laura Johnson Email & Phone Number

Washington, Dc, Us

Greater Baltimore

United States

As a member of NSLA's leadership team, oversees all marketing communications to support research, policy and program practices for the nation's only nonprofit exclusively focused on summer learning as a solution to closing educational and opportunity gaps. Shapes national strategy to broaden awareness and impact of summer opportunities for America's most vulnerable students. Cultivates national programmatic partnerships and high-level relationships with media, education policymakers, summer and after school program providers, school districts and philanthropic funding partners.

Washington, Dc

Directed and implemented communications strategies that advanced the Arts Education Partnership's mission of securing a high quality arts education for every young person in America. In this role, Johnson, managed all media relations, cultivated relationships with partners and funders, planned AEP's signature National Forum and oversaw production and promotion of new AEP major publications and other products.

Senior management team member directing state-wide marketing communications and fundraising promotions for one of the nation's leading nonprofits dedicated to the health of all moms and babies; Responsible for securing multi-market media sponsorships and conceptualizing marketing campaigns to drive revenue and enhance fundraising initiatives, including its signature March for Babies, annual Radio Broadcasters for Babies and Prematurity Awareness Month. Directed all media relations efforts to support mission awareness and advocacy efforts. Oversaw the development of collateral materials, management of Chapter website and other promotional tools for the Foundation.

Served as counselor and primary communications strategist to senior management; Directed two public relations offices and all aspects of media/community relations and crisis communications; Ensured consistent regional, national and international feature story placements to promote 150+ concerts, several landmark announcements, education programming and fundraising initiatives; Authored public speeches for the orchestra’s president/CEO and chairman of the Board; Established ongoing media training for key staff.

Over two tenures at the National Aquarium in Baltimore, developed strategic plans and partnerships to heighten local awareness of the Aquarium’s conservation mission and educational resources; Designated as Aquarium ambassador at key public events and designed organization’s presence at dozens of city-wide festivals and events; Served as liaison with Mayor’s office, Baltimore City Council and statewide community organizations. Launched press events for major exhibit openings, annual fundraisers and anniversary celebrations. Served as media spokesperson in routine media interviews and managed all aspects of media relations writing and coordination of photo/press shoots. Initiated and oversaw production of radio public service announcement featuring actress Jodie Foster (1996); Served as onsite "producer" for major film shoots: The Tonight Show, Homicide Life on the Streets, The Today Show, and CBS This Morning. Help lead a marketing repositioning strategy (1996) that generated a three-year consecutive increase in Aquarium attendance from 1.5 million to 1.63 million visitors annually and 80% of all media stories conveying organization's key messages.

Boston, Ma (Headquarters)

Developed and managed integrated communications efforts including strategic planning, product launches, media relations, community outreach and partnership development for one of the world's leading quick-service restaurants. Provided crisis communications counsel and oversaw creative design and production on all public relations collateral materials. Designed turn-key fundraising initiative which generated more than $70,000 annually for the Ronald McDonald House Charities of Baltimore, Inc.; Launched local public relations campaign for the introduction of McDonald's new Fruit 'n Yogurt Parfait.In partnership with the legendary Apollo Theatre in New York, produced Baltimore's debut of the national, "It's Showtime at the Apollo" Kids Talent Search" which attracted more than 800 people to Baltimore's inaugural talent search contest.

Bachelor Of Arts, Journalism

Activities and Societies: Founder and President, ALSICA (African American & Latinos Interested in Communication Arts), President, Imani.

High School Diploma, College Prep