Laura Mchugh Email & Phone Number

Allentown, Pennsylvania Area

Responsible for developing key messaging to advance fundraising and impact goals and increase brand awareness for #1 local United Way in the nation• Directed all Marketing and Communications strategy for five record-breaking campaigns• Grew organization’s media mentions and impressions 400% within 12 months for a total reach of 270.5M, equivalent to a $2.5M advertising campaign• Earned media coverage from national publications including USA Today, Forbes and U.S. News & World Report• Redeveloped donor newsletter strategy and achieved 12-month goals within two months• Increased following and engagement across all social media platforms, some by up to 80%

Allentown, Pa

Courses include Media Literacy (Fall 2019) and Mental Health in the Media (Spring 2020)

Bethlehem, Pa

Lead primetime co-host Musikfest 2018 and 2019 and occasional special event host

Bethlehem, Pa

Led station production department, creatively directed team of full-time and freelance producers, videographers and editors, responsible for all editorial content and execution• Created, launched and executive produced weekly news magazine program FOCUS in 2013, broadcast to 6.7 million people throughout Eastern Pennsylvania and Western New Jersey• Two-time Mid-Atlantic Emmy® award recipient and 16-time nominee• Produced six feature-length documentaries including Close to Home series, The Salvation Army Legacy and IronPigs: Fan-tastic• Advisor to student-learning initiatives with Lafayette College and Lehigh University• Managed and organized all aspects of production summer camp for high-school students