Laura Mchugh Email & Phone Number

Denver, Co, Us

Leading the marketing, communication, and events team for an education policy nonprofit. InnovateEDU catalyzes education transformation by bridging gaps in data, policy, practice, and research, centering the needs of the field to accelerate innovation toward an equitable, inclusive, and radically different future for all learners.Strategic Leadership and Brand Management: Develop and execute comprehensive marketing and communications strategies aligned with InnovateEDU’s mission and goals. Oversee brand management to ensure consistency and enhance the organization's visibility and reputation.Content Creation and Digital Marketing: Direct the creation and management of high-quality content across various platforms, including websites, social media, newsletters, and promotional materials. Develop and manage digital marketing campaigns, analyze performance metrics, and adjust strategies for optimal results.Media Relations and Event Promotion: Serve as the primary media contact, cultivating relationships with key outlets and coordinating interviews. Plan and execute marketing and promotional activities for InnovateEDU events, ensuring cohesive messaging and brand alignment.Stakeholder Communication and Thought Leadership: Develop strong relationships with internal and external stakeholders, creating communication plans to keep them informed and engaged. Establish InnovateEDU as a thought leader in the education sector through strategic content and public engagements.Team Management: Lead, mentor, and develop the marketing and communications team, fostering a collaborative and innovative environment.Project Management: Oversee marketing and communications plans for six branded projects within InnovateEDU, ensuring each project has a tailored strategy to meet its specific goals and objectives.Projects:Educating All Learners AllianceProject UnicornThe Pathways AllianceEDSAFE AI AllianceEdTech Evidence ExchangeNational Partnership for Student Success

Content strategy lead for Education segment on the eCommerce division of the world's #1 PC manufacturer.Drove impactful marketing campaigns that resulted in $4.5M total revenue participation and 328K total worldwide visits, with 58% first-time visits, 93% of revenue participation from first-time buyers in FY23.Developed internal education playbook to guide all global teams on customer research and insights, strategy, guidance, assets, value proposition, and overall eCommerce go-to-market strategy to engage Gen Z students.Managed content partnerships with high-profile thought leaders and brands such as Monica Burns, Ed. ClassTechTips and CBS' Mission Unstoppable.Won a People's Voice Webby for Technical Achievement for Expedition Palau (a synchronized virtual scuba dive) with The Hydrous Virtual Dive Team.Developed several original videos series including 17-part video series that answered customer questions and promoted Lenovo's esports initiatives.Created editorial calendar and content for Lenovo EDU communities in the US, UK, and Australia (27K community members).

Washington D.C. Metro Area

Marketing and communications lead for revenue-generating Education programs. Managed $575K annual marketing budget and developed integrated marketing strategies to reach targeted educator and student audiences (paid ads, social, blog, email, print, in-person events, and conferences). Developed messaging and marketing strategy for annual registration of 9,000+ schools and 2.5M students. Communications lead for National Geographic Society suite of Education programs, including National Geographic GeoBee state and national student competitions. Developed and nurtured relationships with high-profile media outlets including NPR, CBS, and The Washington Post. Crisis communications: Supported COVID-19 crisis communications, including national event cancellations and messaging of newly developed “learn at home” resources and programsEmail marketing: Developed email marketing strategies to returning and new business audiences, including lead gen campaigns for new business contacts; Supported transfer of email communications from MailChimp to Salesforce Marketing Cloud User experience: Led education program website redesign project including overhaul of page content and directing a product photoshoot with National Geographic photographers.Won 2 Webby’s for National Geographic Education Resource Library: People's Voice Winner Websites and Mobile Sites Science and People's Voice Winner Websites and Mobile Sites Best Writing (Editorial) 2020. Contributed expertise on messaging for DEI steering committee. Supervised and mentored Summer Interns

Washington D.C. Metro Area

Developed email marketing strategies to reach 12K+ contacts and created content for member, corporate partner, and new audience email communications . Managed website redesign and CMS migration from Sitefinity to WordPress; led microsite campaign development.

Washington D.C. Metro Area

Directed social media growth strategy that increased Twitter followers from 11K to 50K and Facebook audience from 9K to 35K. Developed partnership between MAA and Google to share video content with K-12 classes internationally; Increased Google+ following from 500 to 200K in 12 months. Created and produced Curriculum Inspirations by Jim Tanton video series (221 videos on YouTube) to share advanced math content with upper elementary and middle school students.Managed MAA Carriage House (private event space) andincreased revenue by 15% YOY.Oversaw logistics for MAA national conferences and seminars (registration, marketing, web design)

Washington D.C. Metro Area

Directed social media growth strategy for Facebook, Twitter, and Google+Served as the organization’s event/conference photographer and graphic designer for print/digital materials (producing 2,000+ images).

Washington D.C. Metro Area

Drove increase in Twitter audience from >100 to 11,000 and Facebook audience from >200 to 9,000Developed and executed content strategy for multiple MAA Wordpress blogs, driving 500K visits to website. Wrote press releases and daily articles highlighting organization programs and new initiatives; Created videos and podcasts

Washington, District Of Columbia, United States

Developed 29 episodes of foreign affairs talk show on PBSEdited episodes for broadcast using Final Cut ProWrote/edited scripts, handled logistics and pre-interviewed high-profile guests including Queen Noor Al-Hussein, award-winning author Azar Nafisi, policy expert Nury Turkel, and human rights activist John Prendergast. Foreign Exchange was produced by Azimuth Media, a nonprofit production company. My work for Azimuth also included drafting grant proposals and researching new sources of funding; assisting with footage acquisition and inventoryAdditional opportunities with Azimuth:- (8/09)Produced branding video for Refugees International available here http://www.youtube.com/watch?v=mhvzLYJN9bg- (5/09)Produced a webcast about the F-22 Fighter Jet controversy for Strauss Military Reform Project available here http://www.youtube.com/watch?v=Ow3FDlnCwuw. The video was selected as Website of the Weekend by Counterpunch.org-(12/08)Member of team that produced media for launch of Global Zero. Responsible for finding footage of world leaders condemning the proliferation of nuclear weapons and b-roll historical footage by working with the UN, IAEA, Dept. of Energy, and CTBTO.

Washington, District Of Columbia, United States

Developed bi-weekly and bi-monthly (2,000+ recipients) e-newsletters Edited periodicals: Defense Monitor, Arab Insight (from translation), and Washington ProfileCopy edited America's Defense Meltdown, a military anthology published by Center for Defense InformationSelected as The Anna Janney DeArmond Intern for hard work and dedication

Wooster, Ohio

Developed press releases, student profiles, and features for the campus communications office, alumni magazine, and The College of Wooster website

Wooster, Ohio, United States

Conducted research to supplement Political Science Department Chair’s study on genocide intervention

Wooster, Ohio, United States

Department of Philosophy Teaching Apprentice for first-year students Mentoring, helping with project management, and editing student work

Perchtoldsdorf, Austria

English language assistant for upper elementary school studentsPrivate tutor for Austrian high school students

Wooster, Ohio, United States

Covered local elections, sports, and crime for weekly paper (circulation 15,000+)

Bachelor Of Arts - Ba, Political Science

Activities and Societies: Chief Staff Writer & Editorial Board of College newspaper, Varsity Swimming and Soccer*Reporter for two local.

Certificate, Front-End Web Development

During this 10-week course, I learned how to build interactive, responsive websites and assemble a coding toolkit. Skills covered.

Certificate, Graphic Design

History, Politics, German, Teaching

Study abroad experience in Vienna, Austria, with a focus on Holocaust studies, 20th century history and politics, German, art.