Laura Goldstein Email & Phone Number

New York, Ny, Us

Greater New York City Area

I oversee content marketing, social media, public relations, and internal communications for the internet's premier seller of luxury mattresses and other bedding products. Since joining Saatva as a consultant in December 2017, I have:• Built an internal content team and external network of freelance journalists, producing more than 800 pieces of high-value content that I would be proud to publish on any of my previous consumer titles. • Worked with digital marketing to… Show more I oversee content marketing, social media, public relations, and internal communications for the internet's premier seller of luxury mattresses and other bedding products. Since joining Saatva as a consultant in December 2017, I have:• Built an internal content team and external network of freelance journalists, producing more than 800 pieces of high-value content that I would be proud to publish on any of my previous consumer titles. • Worked with digital marketing to devise a search strategy that uses editorial content to drive in excess of $10M in annual revenue.• Starting from scratch, set up the technical infrastructure for content production and editorial management across Saatva's network of consumer sites.• Developed a comprehensive content strategy for the business and established the KPIs that demonstrate content's value to the bottom line. • Worked with teams across product marketing, creative, engineering, and customer service to use content—including blogs, video, email, and SEO—to drive brand awareness, site traffic, search results, and revenue for Saatva.• Built Saatva's first in-house public relations and internal communications departments, elevating these functions to core company initiatives. Show less

New York, New York, United States

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down

Greater New York City Area

Cross-platform editor responsible for signature franchises (Best Places to Live, Best in Travel, and more) across print and digital.

New York, Ny

Helping to spearhead the launch of the new website from the editors of Money Magazine.

New York, Ny

Managed the staff and developed the content strategy for Daily Finance, AOL Real Estate, and AOL Jobs.

Breathed editorial life into this real-estate search tool.

Developed the launch plan and content for this homeowner-focused web site from the National Association of Realtors.

Fun while it lasted. Late 2007 turned out to be a very bad time to launch a magazine, especially an independent one like this lifestyle title.

Msj, Medill School Of Journalism

Bachelor Of Arts (Ba)