Laura Nys Email & Phone Number

Geneva, Ge, Ch

Brussels, Brussels Region, Belgium

I build and develop strategic partnerships with some of the largest mobile gaming and apps companies in the Nordics, helping them achieve their growth ambitions with the best of Google's marketing and advertising solutions. This includes sporting strong business accumen at CxO level to be able to understand my clients' objectives and translating them into mid- and long-term business plans in conjunction with Google's offering. Additionally, my role requires leading a cross-functional team to translate market needs into product requirements, which means that even as an account executive I have deep product expertise. Finally, I rely on my negotiation skills to conclude additional long-term media agreements to drive additional growth for my clients as well as for Google.

Europe

Own and develop the cross-functional partnership with one of Google's most complex and high-potential gaming partners in EMEA: Stillfront Group. Design joint business plans with Stillfront Group's leadership and negotiate incentive deals to promote growth across Google's different product areas.

Brussel, Brussels Hoofdstedelijk Gewest, België

Grow penetration of Google's measurement solutions with the top Gaming & Apps developers in Nordics and Netherlands, thus increasing media effectiveness and further developing Google's advertising business. Through product expertise, translate my clients' business challenges into tactical plans that I present to marketing and UA teams, and bring their objectives back to Google's product managers to inform product development.Navigate fundamental changes in the privacy landscape, notably Apple's App Tracking & Transparency framework, to protect Google's advertising business, help developers understand the impact on their media effectiveness and build a new measurement paradigm going forward.

Brussels, Brussels Region, Belgium

Product expert for Google's offering around automation of marketing and advertisement. Use Google's solutions to develop product strategies for media partners and advertisers. Several national and international keynotes at expert and executive events. Develop and scale expert community in Belgium's media agency landscape with 1:n education and joint client projects.

Brussels Etterbeek, Brussels Capital Region, Belgium

Work with large online Belgian advertisers to advise their marketing campaigns through insights, derived from big data analyses. Storytelling and driving product adoption through data-driven narrative. Advising and supporting sales teams to deliver data-driven pitches.

Machelen

Develop and share market knowledge and insights through in-depth analysis and interpretation. Transform analytics into short- to mid-term strategy for French business. Lead business development and improvement initiatives to achieve profitable volume growth in the daily and long-term business.

Leading student recruitment for business engineer profiles, using close cooperation with university and student body to optimise communication and activities within strict budget limitations. Develop and innovate ways to attract the right profiles, reaching very ambitious recruitment goals while competing with other recruiters.

Negotiate distillates and gasoline term agreements with international wholesalers and traders in the Oil&Gas market, located in Benelux. Develop and maintain key accounts ranging from 100k to 800M dollars in revenue. Achieve profitable growth through working cross-functionally.

Master'S Degree In Business Engineering, Supply Chain Management

Master thesis on Non-Performing Inventory, including recommendations to external company. Part of small team leading student union.

High School Diploma, Languages & Maths