Laura Hoffman Email & Phone Number

United States

United States

Created, tested and deployed HTML email campaigns in support of organizational objectives. Consulted with promoters on campaign initiatives; recommended campaign elements and drafted budgetary requirements for execution. Maintained situational awareness on projects in process and upcoming engagement needs. Engaged with teams throughout the organization to ensure campaign elements were delivered on time and on budget.Planned subject line A/B tests, as well as design A/B tests and shared results with other team members and promoters.Ensured CAN-SPAM, COPPA, GDPR CCPA and DMA compliance when executing campaigns.Set up email campaign list selections within Adobe Campaign. Attended relevant meetings for both Supercross and Sesame Street Live! brands and distributed content to team as required. Reported on campaign results using Adobe Campaign, TM One, Tableau and SQL. These reports provided insight on efforts and learnings and enabled me to suggest recommendations for future campaigns.Created a customer journey for Supercross which included a welcome email, newsletter, presale announcement, presale email, on sale emails, VIP upgrade emails, know before you go emails, and survey emails.Created a newsletter for Supercross to engage the customer database throughout the season and to support the efforts of the digital marketing team. Worked closely with design team to develop HTML modules that could be used throughout the season. Manipulated HTML, wrote HTML and CSS code to tweak certain modules, used Photoshop to crop photos and insert play button overlays.

United States

Combined four to eight web pages into one article to fit the format of a new website and following the style guidelines given.Completed over 100 articles for the new format.Sourced images from stock photos as well as within the server to be used with the new articles.Ensured that we owned the proper release forms for each image that was being used.Tagged each photo for SEO purposes by using Adobe Bridge.Uploaded the new photos to the CRM and replaced the links to be used in the CMS (Drupal).Built new pages within the CMS.Set up redirects for new pages.Wrote content plans for new pages that were being built on the site.Created new articles based on content plans received. Articles followed strict style guidelines and were 400-500 words each.Generated reports for each page to be shared with partners through the reporting system.Logged ROI within Salesforce based on report data.Edited and republished pages with 403 errors.

As the Copywriter at GeniusCentral, I did a lot of writing for our various marketing materials: bifolds, long forms, info graphics, press releases, website content and articles. I also wrote various other materials that are used within the company: user guides, emails, etc as well as taking the lead in creating the new corporate website. As the Trade Show Coordinator, I registered, ordered, packed and shipped for 25+ trade shows throughout the season. I was required to be highly organized and deadline-driven when dealing with this aspect of my job. I also ensured that we are staying within the budget for each trade show by keeping an itemized excel sheet that helped me track each expense.

I was the primary contact for eReputationBUILDER.com. I took care of clients and made sure their online profiles were streamlined. I also offered advice on what they needed to do in order to improve their SEO, as well as what issues needed to be addressed in the area of online reputation management. I wrote up email campaigns for various clients at Cactus Sky Communications, as well as monthly enewsletters. I also wrote engaging press releases and copyedited for the company. I ghost wrote a heavy amount of articles published in various magazines in the automotive industry. This involved a lot of research to pull facts and statistics, as well as using my general knowledge of the ins and outs of email marketing. I was constantly reading scholarly articles and getting the newest updates to marketing strategies so I could be at the top of my game and provide readers with only the best strategies for their dealerships. These articles are available upon request. I produced scripts for Peter "webdoc" Martin's technology advice and ADT platform. So basically, I wrote, edited, wrote, managed clients, offered expert advice, and wrote some more!

Bachelor Of Arts (Ba), English Language And Literature, General

Activities and Societies: Marymount Review

Associate'S Degree, Early Childhood Education And Teaching

Activities and Societies: Literary Review, AIDS walk, Women's Rights