Laura Calhoun Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Conceive and develop an influencer marketing strategy for the tourism board of Washington, DC, including standard operating procedures for contracting content from creators
• Manage an annual content creator marketing budget of more than $100,000
• Craft detailed itineraries for hosted visits by coordinating with local restaurants, hotels, museums and other businesses
• Build and update a comprehensive content creator database
• Maintain an in-depth knowledge of current social media trends and top content creators

• Develop and improve standard operating procedures for communications initiatives and day-to-dayoperations, including email marketing, client communications and product launches
• Plan and execute digital marketing campaigns for new product and course launches from start to finish,including launches earning more than $50,000
• Conduct invoicing processes for all external revenue streams, averaging $20,000 per month
• Build relationships with and content strategy for seven different social media clients, spanning Instagram, Facebook, Pinterest and YouTube
• Research, pitch, and facilitate brand partnerships for a YouTube channel with 180,000+ subscribers
• Create and oversee comprehensive content calendars for YouTube channel, podcast releases, blog posts, and Instagram content

Warrensville, North Carolina, United States

Lansing, North Carolina

Lexington, VA

• Developed a new Instagram account and Instagram branding for the Office of Community-Based Learning at Washington and Lee
• Manage two first-year students in content creation for social media, including editing content and copywriting
• Conduct original reporting on community-based learning courses and community partners for publication

• Served as the main point-of-contact for 40 corporate sponsors, with donations ranging from $1,500 to $25,000 for Home Runs for Horton’s Kids, the organization’s largest annual fundraiser, earning $660,000
• Coordinated and served as the main point-of-contact for 120 volunteers at Home Runs for Horton's Kids
• Designed and executed an event brochure and 20-page annual report
• Composed social media content for Instagram, Twitter and Facebook, with a cumulative reach of about 7,000 people
• Inventoried up to $20,000 in donated school supplies to prepare for assembly by major donors
• Built five emails in Constant Contact with a cumulative reach of 32,000 people

Washington D.C. Metro Area

Lexington, VA

• Designed annual peer-to-peer fundraising campaign logo, Classy landing page and email messages for a fundraiser earning $25,000
• Created and sent MailChimp messages to over 2,000 alumni, donors and SHECP ambassadors
• Edited and wrote grants for local foundations in support of intern cohorts across the United States

Cleveland/Akron, Ohio Area

• Shepherd Higher Education Consortium on Poverty Internship
• Developed and implemented original, art-based programming for approx. 150 incarcerated youth, ages 9 to 20
• Coordinated the first ever “This is Me” art exhibition, showcasing incarcerated youth’s art for community members
• Established a master schedule for detention center volunteers and activities

Washington D.C. Metro Area

• Crafted posts for the Habitat advocacy Twitter account, @BuildLouder
• Designed blog and social media graphics for Solid Ground advocacy campaign
• Assembled advocacy toolkits for distribution to affiliate chapters at a state and federal level
• Compiled fact sheets for annual Habitat on the Hill Congressional meetings about federal programs that support HFHI

West Jefferson, North Carolina

• Wrote news releases
• Worked with community members and SkyLine/SkyBest to facilitate philanthropic partnerships
• Wrote and edited blog posts
• Designed and distributed promotional items to members/customers
• Extensive use of Microsoft Excel, Microsoft Word, Microsoft PowerPoint