Laura Webber Email & Phone Number

United States

Manage relationship with company’s largest client: 64 pharmacies and two e-commerce vitamin brandsDevelop content and design collateral for client to communicate with patients, providers, and communityCreate and manage all content and strategy for client social media and website platforms; drove 2,300 users to client’s new telehealth service in 4Q 2023 through SEM and social media adsManage e-commerce SEO and SEM strategy: increased revenue by 26% from 4Q 2022 to 1Q 2023Communicate weekly with client executives to convey objective updates and present opportunitiesManage and train one assistant on project planning and execution, skills development; support full team on design and content assistanceLead company-wide professional development with focus on content creation, design skills, client communication, and project managementDevelop branding guides for clients and assist with rebranding for locations as neededAdditional skill: Became an expert in Jotform to develop and manage HIPAA-secure online immunization process for clients during COVID-19 pandemic; this allowed for hundreds of thousands of patients nationwide to receive vaccines and testing safely between January 2021 and present; pharmacies experienced 20% growth for vaccine administration between 2022 and 2023

Altoona, Iowa

Design and distribute all employee- and customer-facing content as sole marketing employeeCreate and manage all content and strategy for company social mediaManage website redesign to maintain rebrand consistency and improve user experience

Manage rebranding of Duracable Manufacturing, the white-labeled brand for non-franchise salesFacilitate redesign of Duracable website and manage product lisitings and user experienceCreate sales schedule and design communication to support $1 million monthly sales averageDesign product manuals, product catalogs, and price catalogs for two brandsMonitor and maintain consistency of Roto-Rooter trademark usage across national franchise networkCreate and manage all strategy, content, and designs for social media and blog

Key Victories: Maintained on-time traffic logs through station bankruptcy negotiations; managed political ad buys leading up to 2016 Republican and Democratic caucuses

Trained several copy editors on AP and Iowa State Daily stylesManaged copy desk schedule and bimonthly paymentsPerformed copy editing duties daily to meet deadline

Edited articles, columns, and photos for print and online to meet daily deadlinesCreated and edited headlines, sub-headlines and photo captionsKEY VICTORY: edited a 16-page issue in 8 hours for the 2013 Big 12 men’s basketball championship

Bachelor’S Degree, Marketing

Activities and Societies: Beta Gamma Sigma

Education record