Laura R. Email & Phone Number

Vancouver, Bc, Ca

Product areas:- Shop Campaigns (formerly Shop Cash Offers) - Advertising- Shop Store - Shop app- Shop Campaigns is an ads product within Shop with a pay-per-conversion model that provides a risk-free method to help merchants acquire first time buyers only when they convert into a sale. - Launched a new capability that expands Shop Campaigns beyond Shop Cash Offers into 1st party and 3rd party ad placements (ex. Facebook, Instagram, Google), unlocking exponential reach for… Show more Product areas:- Shop Campaigns (formerly Shop Cash Offers) - Advertising- Shop Store - Shop app- Shop Campaigns is an ads product within Shop with a pay-per-conversion model that provides a risk-free method to help merchants acquire first time buyers only when they convert into a sale. - Launched a new capability that expands Shop Campaigns beyond Shop Cash Offers into 1st party and 3rd party ad placements (ex. Facebook, Instagram, Google), unlocking exponential reach for merchants to funnel buyer traffic back to their Shop storefronts from external sources.- Managed product strategy and roadmaps for multiple features from concept to launch, including definition of product requirements, prioritization of scope, and identifying risks and tradeoffs.- Partnered with downstream and marketing teams to drive successful launch strategy and adoption by end users. Show less

- Provided strategic business guidance to over 100+ high-growth, high-volume Shopify Plus merchants across key business areas: Customer Acquisition, Conversion, Retention, Brand Strategy, Technology Solutions, Business Operations.Recognition:- Peer-nominated Subject Matter Champion for UX/UI and AR/3D- Nominated for Best Merchant Success Manager Award in US West region (2022)- Participant of "Leading While X" leadership accelerator program (Winter 2022 cohort)Notable… Show more - Provided strategic business guidance to over 100+ high-growth, high-volume Shopify Plus merchants across key business areas: Customer Acquisition, Conversion, Retention, Brand Strategy, Technology Solutions, Business Operations.Recognition:- Peer-nominated Subject Matter Champion for UX/UI and AR/3D- Nominated for Best Merchant Success Manager Award in US West region (2022)- Participant of "Leading While X" leadership accelerator program (Winter 2022 cohort)Notable projects:- 3D Asset Creation project- UX Audit Template- Master Resource Hub Show less

- Led Puppeteer scripting project and managed backlogs on Jira to implement an automated solution with the Product team that will reduce submission process.- Manage SMB & enterprise client accounts as their point of contact for on-boarding, software training, technical troubleshooting.- Consult clients on their internal product data content and their endpoints; particularly on data integrity, best e-commerce practices, and how to improve speed to market.- Produce and follow up on… Show more - Led Puppeteer scripting project and managed backlogs on Jira to implement an automated solution with the Product team that will reduce submission process.- Manage SMB & enterprise client accounts as their point of contact for on-boarding, software training, technical troubleshooting.- Consult clients on their internal product data content and their endpoints; particularly on data integrity, best e-commerce practices, and how to improve speed to market.- Produce and follow up on Jira tickets to communicate with QA and Product team to ensure immediate blockers are prioritized and resolved with minimal hindrance for the clients. Show less

Vancouver, Canada Area

- Managed a team of 7 Sales Development Representatives by providing support in areas such as CRM management, lead generation and research, establish effective sales pipelines.- Initiated and led weekly team "Lunch Roundtable" meetings as an opportunity for SDRs and Account Executives to share feedback and touch base on upcoming demos to secure highly qualified prospects.- Trained and coached incoming SDRs as the most senior SDR in the company.

Vancouver, Canada Area

- Implemented a new prospecting process which led the team to expand vendor targets by 5 times. - Scheduled 120+ demos, resulting in 15 new clients for the company.

Vancouver, Canada Area

Vancouver, Canada Area

Vancouver, Canada Area

Bachelor Of Commerce, Marketing

Activities and Societies: Alpha Phi International Women's Fraternity Gamma Sigma Alpha (Academic Honor Society) Participant of Brand.

Product Management