Laura Saati Email & Phone Number

Greater Boston

Greater Boston

Greater Boston Area

Sabbatical to serve as caregiver for elderly parent

Greater Boston Area

Wholly responsible for account management, strategy, analytics and creative functions. Led staff of 40 supporting $62 million dollars in annual revenue. Reporting to the President, set the tone and direction for service delivery and team culture integrations during phase of accelerated growth including three corporate acquisitions within 24 months. Developed a client services operating model that continually maximized the client’s investment with Zeta. • Managed overall expansion of responsibility including number of clients, revenue and staff in excess of 5x; consistently delivering 20% revenue increase year over year for existing clients • Secured renewal and extension of $10 million in key contracts while maintaining profitability targets during critical technology re-platforming effort• Fully re-architected the client service team, creating an integrated delivery hub for account management, strategy, analytics and creative• Team recognized in Gartner’s annual Digital Marketing Hub “Magic Quadrant” report for excellence in client service, noting a “lean-in, consultative approach, and its grasp and alignment with clients' business goals”

Greater Boston Area

Owned the growth strategy, satisfaction and programmatic success of the firm’s largest client. Maintained end to end operational as well as strategic account responsibility; including development of revenue and profitability targets, providing mentorship to the team while creating, evangelizing and implementing data driven digital marketing programs.• Delivered hands on team guidance and drove active process change to reverse declining client satisfaction scores, evolving client to consistently reference-able within six months of joining team. Awarded the only marcom-related budget increase by the client for fiscal year 2015, returning 26% organic, year over year revenue growth• Developed and instituted strategic business planning process which was then adopted by other outside agency partners at client’s request• Selected as keynote presenter, CRMC conference

Greater Boston Area

Developed the go to market strategy, provided sales support and established and expanded the industry presence for the retail vertical. Provided retail clients with proactive strategy and tactics to drive the creation of comprehensive, opportunistic digital marketing plans. Team management of key retail accounts contributing over $30 million in revenue annually. Frequent industry speaker and author.• Created e-Dialog’s “Retail Roadmap to Relevance” positioning and point of view, the components of which formed the core strategic support model and led to the acquisition of $2mm in new business in 2010• Grew account portfolio revenue 30% year over year while consistently achieving margin targets• Delivered keynote presentation, eTail

Greater Boston Area

Provided senior level client relationship management within the retail portfolio. Responsible for recruiting, leadership and development of a high performing team of 15 account executives, managers and directors• Built the business plan, secured senior executive support and created the operating model for the creation of a vertically focused team• Developed the methodology and owned the execution of e-Dialog’s first ever retail benchmarking and program performance study • Architected the profit transformation plan for a leading flash sale retailer, resulting in 300% margin improvement quarter over quarter

Greater Boston Area

Delivered strategic consultation to Harte-Hanks’ data-based marketing clients. Partnered with clients to expand their products and services portfolio across the entire Harte-Hanks organization. Responsible for all aspects of budgeting, P&L and personnel across key retail accounts contributing over $7 Million in revenue annually. Managed integrated, cross functional teams to deliver complex, large scale, customized Customer Relationship Management (CRM) Solutions.

Greater Boston Area

Provided education and mentoring to retail, catalog, and financial services clients in the areas of multi-channel direct marketing, program development, best practice analytical methodologies, long-term planning and customer information management. Grew existing client portfolio by nearly 400% through effective cross-sell and cultivation of client relationships.

Greater Boston Area

Responsible for project management of hosted database engagements for over thirty clients including the integration of Harte-Hanks and/or third party tools and data.

Greater Boston Area

As primary client contact and marketing resource for Harte-Hanks' largest client ($8mm annually), ensured the on time and error free delivery of one of the world's largest retail databases (over 136 million customers and 6.4 billion transactions). Provided on-site support, analysis and delivered program results and recommendations to client's senior management.

Boston, Ma

Houston, Tx