Laura Schwelitz Email & Phone Number

Kenosha, Wi, Us

Clearwater, Fl, Us

Working with select clients to improve their inbound marketing revenue generation through Paid Search, Social Media, SEO, CRO, and analytics.

Morrisville, Nc, Us

-Manage and mentor a team of Digital Marketing specialists across PPC, SEO, and Social Media-Own a multi-million dollar annual budget for B2B SaaS healthcare workforce solutions and B2C healthcare professional education, training, and community building-Developed and managed yearly forecasted KPIs that achieved key business objectives-Key Achievements - Increased revenue 79% on a training product for Relias Academy driving it to be the #1 product through competitor research and competitive pricing - Increased Nurse.com subscription revenue in the paid search channel by 107% after implementing a promotion strategy making the product more competitive - Grew our flagship B2C brand, Nurse.com, social engagement up 78% coupled with 692% in audience growth through humanizing the brand and connecting more personally to our audience

Morrisville, Nc, Us

Schaumburg, Illinois, Us

Responsible for managing the paid search strategy, implementation and quality for a leading higher education marketing and online solutions company. This includes management of paid search team members and continual focus on lead generation, lead quality and conversion optimization utilizing the major search engines and social ads. Work on landing page optimization and testing strategies to enhance the visitor experience while improving lead and quality metrics. Collaborate with SEO, PPI and Content teams to integrate marketing efforts.

Consult and provide search and other interactive marketing services to companies that want to engage prospective customers and build sales through their website investment. The accountability, energy and flexibility of the web gives marketers an unparallelled opportunity to do more than just acquire a customer but to learn from them to build on their success.I partner with my clients to be an extension of their marketing team, wholly invested in their success and not just as a media buyer/manager. Consulting allows me to give clients greater freedom over the typical agency model. Rather than having teams with varying levels of experience that handle your marketing, you get the full focus and attention of a highly skilled, seasoned marketer. No more worrying whether your budget will get the attention of your agency over a larger client or being sold on services you don't need to increase a bottom line. It's all about the ability to partner and grow together.Services Include:PPC (Paid Search/Pay-Per-Click)SEO (Search Engine Optimization/Organic Search)AnalyticsSocial MediaDisplay MarketingE-Mail Marketing

London, Gb

Work specifically in the education industry managing a number of online college degree programs ranging from small programs/budgets to large programs with an expansive monthly budget. Utilize the major engines such as AdWords and Bing but also manage LinkedIn and Facebook PPC campaigns as well. Responsible for programs within a business unit ensuring lead goals and cost targets are met. Also make landing page optimization recommendations and run Google Website Optimizer tests to enhance campaign performance.

Paris, -, Fr

Well versed client manager with experience handling clients from small companies to large well known retailers and clients within both the B2C and B2B space. Responsible for managing interactive marketing campaigns utilizing paid search (PPC), organic search (SEO), affiliate marketing, and display placements such as banners, e-newsletters and retargeting.Primary focus was to ensure that client's business goals were met by focusing on key KPIs using multiple web analytics platforms (WebTrends, Google Analytics, Omniture). Provided reporting and recommendations on site enhancements to increase performance as well as optimizing the above media.Proficient in implementation and maintenance on the above web analytics platforms as well with a strong skill particularly on Google Analytics. Also versed in PPC production work which included keyword research, ad copy development, implementation within search engines and ongoing optimization and reporting.*LSF bought ClearGauge, Inc.

Paris, -, Fr

Provided account management as well as production work for B2B focused clients. Clients ranged from small business up to Fortune 500 clients.Versatile position allowing work directly with clients to manage the overall account as well as being able to do production work within search engines, email, online display properties and web analytics.Original business name was B2BWorks which rebranded as ClearGauge and then acquired by LSF Interactive in December 2009.