Laura Goldsmith

Laura Goldsmith Email and Phone Number

Managing Director, Head of Strategy @ Edelman
Los Angeles, CA, US
Laura Goldsmith's Location
Los Angeles, California, United States, United States
Laura Goldsmith's Contact Details

Laura Goldsmith work email

Laura Goldsmith personal email

About Laura Goldsmith

Innovative, collaborative and creative strategist. Passionate about bold, insightful ideas. Engaged, inspired and encouraging leader who values authentic connections and good laughs. Experienced integrated marketer who helps shape and execute successful 360-degree campaigns for Fortune 500 brands.

Laura Goldsmith's Current Company Details
Edelman

Edelman

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Managing Director, Head of Strategy
Los Angeles, CA, US
Website:
edelman.com
Employees:
6823
Laura Goldsmith Work Experience Details
  • Edelman
    Managing Director, Head Of Strategy
    Edelman
    Los Angeles, Ca, Us
  • Mustache
    Chief Strategy Officer (Cso)
    Mustache Jan 2023 - Present
    New York, New York, Us
  • Edelman
    Executive Vice President, Head Of Strategy, La
    Edelman Mar 2022 - Feb 2023
    New York, Ny, Us
  • Edelman
    Senior Vice President, Strategy
    Edelman Apr 2020 - Mar 2022
    New York, Ny, Us
  • Edelman
    Vice President, Strategy
    Edelman Sep 2016 - Apr 2020
    New York, Ny, Us
  • Edelman
    Strategy Director
    Edelman Sep 2015 - Aug 2016
    New York, Ny, Us
    • Led strategy team in the Los Angeles office• Guided research, brief development and creation of integrated, insight-driven strategies• Co-facilitated brand narrative workshops • Drove strategy and programming development for key new business wins• Authored Edelman’s 2016 Digital Trends Forecast and presented report to global audiences
  • Edelman
    Senior Account Supervisor/Senior Social Strategist
    Edelman Sep 2014 - Aug 2015
    New York, Ny, Us
    • Established social strategy team in the Los Angeles office• Conducted and analyzed brand, consumer and cultural research to identify actionable insights• Created analytics-driven integrated marketing strategies scalable to global markets• Participated in brand narrative workshops to shape bold and ownable stories• Collaborated with the creative, account, paid media and analytics teams to ideate unique andinnovative brand experiences that drive measurable results• Clients: Starz Channel, Western Digital, Activision, Barbie, Disney, Redbox, Shell, Petco
  • Edelman
    Account Supervisor - Digital
    Edelman Mar 2013 - Aug 2014
    New York, Ny, Us
    • Led editorial content creation and community management team to meet Starz’ expanding business needs• Developed social strategy and creative programming for various clients• Worked with analytics team to evaluate and optimize social strategies• Created Edelman IP around real-time marketing and social content creation• Clients: Starz Channel, Volkswagen, Sunkist, Barbie, Qualcomm
  • Edelman
    Senior Account Executive - Digital
    Edelman Mar 2012 - Feb 2013
    New York, Ny, Us
    • Led social content development and community management team for STARZ original shows• Oversaw content audit and developed comprehensive social strategy for Skype• Acted as a trusted client advisor by developing social POVs and recommendations• Clients: Microsoft, Starz Channel, Skype, Savers/Value Village
  • Edelman
    Account Executive - Digital
    Edelman Jan 2011 - Feb 2012
    New York, Ny, Us
    • Created social content and engaged with online communities as community manager• Tracked social metrics to develop insight-driven weekly, monthly and quarterly reports• Founded and led monthly meeting of community managers across the Western Region• Clients: HARMAN brands (Harman Kardon, JBL, AKG), Microsoft Store, Microsoft
  • Los Angeles Chamber Orchestra
    Marketing And Patron Services Associate
    Los Angeles Chamber Orchestra Jun 2008 - Dec 2010
    Los Angeles, California, Us
    • Planned and implemented creative strategies to position LACO within the LA community• Maintained social channels, website, blog and email CRM program• Wrote copy for collateral, advertisements (print, radio, display) and newsletters
  • Center Theatre Group
    Press Intern
    Center Theatre Group Sep 2007 - Dec 2007
    Los Angeles, Ca, Us
    • Wrote featured article for playbill and submitted plan to grow young audience base
  • Fleishman-Hillard
    Pr Intern - Healthcare
    Fleishman-Hillard May 2007 - Jul 2007
    St. Louis, Mo, Us
    • Pitched media to secure coverage and attendance of client-sponsored health events and conferences
  • Visitbritain
    Pr And Marketing Intern
    Visitbritain Oct 2006 - May 2007
    London, England, Gb
    • Corresponded with media and created film-themed itineraries to inspire coverage• Wrote press materials and website copy to encourage tourism to Britain

Laura Goldsmith Skills

Media Relations Social Media Facebook Content Strategy Digital Strategy Digital Marketing Digital Storytelling Twitter Pinterest

Laura Goldsmith Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    English
  • University Of Southern California
    University Of Southern California
    Strategic Public Relations

Frequently Asked Questions about Laura Goldsmith

What company does Laura Goldsmith work for?

Laura Goldsmith works for Edelman

What is Laura Goldsmith's role at the current company?

Laura Goldsmith's current role is Managing Director, Head of Strategy.

What is Laura Goldsmith's email address?

Laura Goldsmith's email address is la****@****man.com

What is Laura Goldsmith's direct phone number?

Laura Goldsmith's direct phone number is +131092*****

What schools did Laura Goldsmith attend?

Laura Goldsmith attended University Of California, Berkeley, University Of Southern California.

What skills is Laura Goldsmith known for?

Laura Goldsmith has skills like Media Relations, Social Media, Facebook, Content Strategy, Digital Strategy, Digital Marketing, Digital Storytelling, Twitter, Pinterest.

Who are Laura Goldsmith's colleagues?

Laura Goldsmith's colleagues are Shannon Bracken, Zoe Audibert, Elizabeth 'bibi' Nunez, Jasper Min, Katy Lauler, Cathy Curran, De Bernardi Irene.

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