Laura Siebert Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Houston, Tx

Houston, Texas, United States

Remote

Houston, Texas Area

As a Product Management Consultant, I interface with a diverse range of clients offering a broad array of products and services. I collaborate with business owners to gain a clear understanding of business objectives and customer base, conduct market research, design and execute discovery sessions and customer survey campaigns, and analyze results to identify trends, customer needs, undiscovered opportunities, and potential gaps. I generate product viability and cost-benefit assessments, and prioritize actionable analytics. I validate product–market fit, setup distribution channels, produce go-to-market roadmaps, including positioning and brand messaging, and determine pricing strategies aligned with client comfort and level of risk-taking ability. Highlights of the value I have brought to key clients includes the following…► Dash Lifestyle Management: Conducted market research and analysis to determine messaging, positioning, and marketing strategy. Coached client through persona development and competitive analysis to determine market fit. ► Luna Flow: After performing competitive analysis and evaluating a 250 respondent survey, I was able to save this client time and money by recommending a reevaluation of organizational structure and business plan. ► Sintonía Tattooed: Utilized personas to design visual identity and an electronic press kit to ensure target audience remained center stage for dance performances dedicated to survivors.

Houston, Texas

Web Development TA - HTML/CSS/JavaScript/GitHub/Python

Houston, Texas Area

As Marketing Director for the Houston Flamenco Collective, I designed, developed, and deployed holistic marketing strategies based on voice of the customer approach. I coordinated and conducted interviews with patrons and spectators to uncover audience preferences. I established key performance indicators (KPIs) and tracked consumer touchpoints, digital marketing performance, SEO progress, and social media growth. I also managed stakeholder expectations and relationships with all individuals impacted by project outcomes, including investors, producers, directors, performers, and crew. Key highlights of the value I brought to the Houston Flamenco Collective included…► Boosted annual sales 400% by producing four sold-out shows annually rather than once annually.► Increased customer engagement by encouraging and rewarding audience creation of video and photographic social media content.► Landed television coverage on Univision and two radio interviews.

As Product and Marketing Manager for LS Slipcovers, I was the key visionary and strategist of a rebranding and change initiative designed to reinvent a furniture slipcover manufacture into a designer and producer of handcrafted, couture furniture garments. I conducted consumer research to discover previously unidentified buyer motivators and retooled product design and production processes to align with buyer preferences. I innovated digital marketing strategies that ensured consistent branding across social media networks. Further, I built and led teams of talented designers and freelancers to maintain consistent messaging and brand identity across all channels and touchpoints.Key highlights of the value I brought to LS Slipcovers included…► Grew gross revenue by 300% in under 12 months through effective brand repositioning.► Increased profit margins 20% by creating smart pricing strategies for multiple product lines; segmented products and pricing to attract more buyers.► Leveraged Instagram to capture 75% of new buyers. ► Revamped design and production model based on customer collaboration with artisans and crafters. ► Doubled productivity in two years by integrating design specifications into standardized manufacturing process.► Forged strategic B2B partnerships integral to expanding brand reach and lead generation.► Garnered national television coverage, three national magazine features, and social media influencer and blogger endorsements.

Product Manager Certification

Permaculture Design Certification, Permaculture Design

Product Design

Master Make Up Artistry Certification, Special Fx Make-Up