Laura Taylor Email & Phone Number

Charleston, Sc, Us

Marketing leader for over 15+ emerging technology vendors and their partners including Hewlett Packard Enterprise (HPE), IBM, NVIDIA, Verkada, & Intel. Manages a team of 2+ marketing representatives to provide a high level of customer service and campaign support to our vendors and our corporate partner representatives. Utilizes multiple platforms to communicate with the Emerging Technology team, internal team members, directors/leadership, and partners while working remotely. Has executed over 350+ marketing activities and lead point on over 30+ marketing activities held through third-party media partners to generate leads.● Manages a Market Development Fund (MDF) program with a collective budget of over $1,000,000. Plans and executes digital marketing, onsite events, & advertising activities utilizing the MDF. Coordinates with sales leadership and C-level and director vendor partners to define key performance indicators (KPIs) and articulates expectations to the remaining Emerging Technology marketing team to execute marketing campaigns.● Demonstrates time management skills to work with another interdepartmental team to help manage the Continued Professional Educational Credit program.● Reviews and presents quarterly and annual reports to provide insight to Carahsoft leadership and partner stakeholders on marketing & sales accomplishments, ROI, and the value of the partnership.● Leads the hiring, onboarding process, and managing for the Emerging Technology marketing team. Mentors and trains new team members to maximize learning and adoption of best practices. Sets team goals in alignment with the company vision.● Facilitates weekly syncs & monthly business overviews with the Marketing Coordinators/Account Leads to provide support, track performance, and set goals for professional growth.

Acted as the main point of contact for internal and external teams for over 15+ technology vendors. Built and maintained relationships with vendor partners and 3rd party point of contacts. Worked closely with vendor partners to set key performance indicators (KPIs) for campaigns. Worked closely with the Emerging Technology Marketing Coordinators to build and execute innovative digital campaigns.● Ran and analyzed reports such as post-event metrics, advertising metrics, and campaign reports and articulated those results to the vendor partner to assess activity success.● Maintained relationships with vendor partners through weekly meetings to strategize and execute marketing initiatives.● Facilitated over 50+ webinars during the time of being a Marketing Account Lead to generate leads. Assisted with speaker coordination, content distribution, event promotions, event execution and logistics, and worked closely with the sales teams for post-event follow ups. ● Strategized, designed, created, and distributed over 70+ promotional and operational email campaigns.● Developed strategic and innovative digital marketing and advertising campaigns with detailed plans that incorporated multiple media outlets to continue to build brand awareness and generate leads for customer acquisition.● Assisted Marketing Manager with hiring and training new team members and acted as a mentor for new hires and aided in the support of 2+ marketing coordinators.● Supported 15+ IT vendor accounts with minimal assistance from the Emerging Technology Marketing Manager.

Collaborated closely with vendor partners, marketing, and sales leadership to provide guidance and insight to achieve determined key performance indicators (KPIs). Fully owned internal/external marketing meetings & marketing program pitches.

Independently & proactively strategized and executed innovative digital marketing campaigns to grow vendor accounts. Managed the day to day campaigns and requests from vendor partners and collaborated with internal teams to execute organic and paid media campaigns. Met with the Emerging Technology Team Lead to review key performance indicators (KPIs) to gauge campaign success.● Spearheaded the HPE Marketing Development Fund (MDF) program set up and lead the execution of paid marketing activities while keeping the budget and documentation organized to claim● Handled daily vendor management such as answering emails, facilitating microsite updates, creating marketing copy, and submitting social media and graphics requests for promotions.● Created email campaigns such as generic blasts, EOY Specials, webinars, and on-site event invites using the company-built software, Carahsell, to promote visualization in the public sector and help generate leads. Used vendor-provided content to tailor messaging that encourages interaction by the target audience.● Facilitated Carahsoft-hosted webinars on behalf of the vendor by handling logistics, promotions, and support throughout the event. Worked closely with the vendor to assist in meeting deadlines.● Collaborated with the Intel sales team to strategize lead generation and grow awareness of IT partners’ services and products. Distributed warm leads to team members to support call campaigns to encourage closing.● Assisted with lead generation activities and nurture campaigns to extend the life of previously created content via social media and digital follow up.

Remote

Supported the Emerging Technology Marketing Account Lead with vendor digital marketing campaigns. Provides the day-to-day support for assigned and newly on-boarded IT partners by handling vendor microsite set-up, presenting Carahsoft marketing capabilities, and coordinating marketing campaigns such as email campaigns, webinars, and on-site/trade show promotions.

Anderson, Sc

Promoted to handle the advertising, store promotions, public relations, and marketing initiatives for the Anderson Wild Wing Cafe location. Optimizes efficiency through time management and organization while working remotely and in-store.• Communicated with regional marketing manager to request necessary point-of-purchase displays, facilitate event advertising strategies, prepare budget plans, contact organizations for sponsorships, coordinate event staffing, and oversee event execution • Explored new and emerging advertising avenues such as sports sponsorships, fundraisers, and media spots in the Anderson community to drive brand awareness and traffic into the store• Built and managed the Wild Wing Café-Anderson Facebook page by developing integrated strategic, creative, and measurable social media campaigns on behalf of the brand, while engaging with customers in real-time• Tracked social media campaign performance against key performance indicators (KPIs) provided by Wild Wing corporate and worked with the regional marketing manager to strategize how to increase reach with the use of organic strategies and paid ads on high-performing posts

Anderson, Sc

• Maintain customer service/satisfaction• Handle monetary transactions

Clemson, Sc

Strategized with CCIT Communication Department heads to plan strategic digital marketing campaigns to encourage social media reach and grow interactions with Clemson’s student body including drafting social media posts, email templates, PR releases, and promotional initiatives that aligned with the Clemson University brand.• Facilitated CCIT 101 web series to proactively and reactively help students understand important CCIT systems, platforms, and products including connecting to EDUROAM and my.Clemson app• Participated in cross-functional collaboration to integrate strategic, creative, and measurable student engagement with CCIT social media and PR initiatives• Organized competitor comparison outlines to stay current on other schools' IT presence on social media channels including Instagram, Facebook, and Twitter compared to CCIT’s reach and engagement