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Exceptional user experience design can transform an organization. Customers become loyal followers, and top business goals become reality. But it's not magic - it takes expert leadership, problem-solving skills, and creative vision.With 20 years of experience as a Creative Director and UX Lead, I've led these powerful transformations time and again. I've architected massive enterprise-wide initiatives, implemented vital design upgrades, and recruited and managed diverse teams to launch complex websites and web applications. My work has helped global brands such as American Express, Etrade, TIAA, Sanofi-Aventis, and McGraw-Hill achieve serious results - driving traffic, deepening customer engagement, increasing sales, and solidifying reputations. AREAS OF EXPERTISEMANAGEMENTTeam Leadership - Building and managing teamsProject Management - Utilizing Agile and Waterfall methodologies to estimate projects and allocations, set milestones, organize workflow, and produce deliverablesCollaboration and Reporting - Liaising between stakeholders and teams, and providing progress updates to upper management and stakeholdersUSER EXPERIENCE DESIGNDiscovery and Strategy - Providing content assessment, business and functional analysis and requirements, KPIs, strategy, user research, user story creation, and persona developmentConcept and Design - Developing sketches, creative briefs, sitemaps, user flows, wireframes, and interaction and interface designDevelopment and Analytics - Conducting implementation reviews and usability testing, and gathering metrics and analyticsCREATIVE DIRECTION Vision - Conceptualizing the project’s overall vision and overseeing the creative processDesign - Creating marketing strategies, storyboards, and design compsCommunications - Leading client communications and giving guidance to the creative teamProduction - Executing and ensuring the quality of final deliverables
Ux Design Collective
View- Website:
- uxdesigncollective.com
- Employees:
- 5
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Partner, Head Of Ux And CreativeUx Design Collective Jan 2017 - PresentBrooklyn, NyUX and Creative Director for a boutique UX design agency specializing in transforming the digital experiences of enterprise platforms, apps, and websites. Responsible for fostering design culture and leading all aspects of the UX process from strategy to design to delivery. -
Sr. Ux Design LeadTiaa Jun 2015 - Dec 2017Greater New York City AreaA Fortune 100 organization that is the leading retirement provider for academic, medical, cultural, governmental, and research institutions.• Mutual Fund Investment Guidance Tool - Designed a personalized allocation tool that helps simplify and automate an otherwise complicated portfolio diversification process.• Enterprise Money Movement - Architected an enterprise-wide platform for funding new accounts, moving money between accounts, paying bills, and managing… Show more A Fortune 100 organization that is the leading retirement provider for academic, medical, cultural, governmental, and research institutions.• Mutual Fund Investment Guidance Tool - Designed a personalized allocation tool that helps simplify and automate an otherwise complicated portfolio diversification process.• Enterprise Money Movement - Architected an enterprise-wide platform for funding new accounts, moving money between accounts, paying bills, and managing transactions.• Brokerage Redesign - Conducted a comprehensive business and functional analysis of the Brokerage platform, created rebranded designs, and architected a comprehensive plan for its reconstruction and roll-out. Show less -
Ux ManagerE*Trade Apr 2014 - May 2015New York, NyOne of the most recognized financial services companies, which offers a full suite of easy-to-use online brokerage, investing, and related banking tools.• Homepage - Created a complex customer dashboard to improve account monitoring, surface important information, and enable quick and seamless transactions.• Tax Center - Re-architected and redesigned this highly-used area to simplify the process of finding tax documents and information that had been previously difficult to… Show more One of the most recognized financial services companies, which offers a full suite of easy-to-use online brokerage, investing, and related banking tools.• Homepage - Created a complex customer dashboard to improve account monitoring, surface important information, and enable quick and seamless transactions.• Tax Center - Re-architected and redesigned this highly-used area to simplify the process of finding tax documents and information that had been previously difficult to locate and understand.• Market Research and Performance (MOD) - Overhauled all Research and Performance areas of the site including Stocks, Mutual Funds, ETFs, US Markets, and Global Markets. • Mutual Funds App - Added complex screening capabilities, closed functional gaps, and updated the experience and design to ensure parity across platforms. • News - Architected a dynamic News area with personalized content based on the customer’s account holdings, and increased search speed and accuracy with new faceted search capabilities. Show less -
Information Architect / Ux DesignerMcgraw-Hill Higher Education (Digital) Feb 2011 - Nov 2013New York, NyA “top-three” global publishing and digital education company that delivers innovative learning solutions to institutions in over 135 countries.• Shop - Re-architected the e-commerce site with newfound organization, categorization, and robust new features. This initiative increased digital product sales by 30%. Video: www.vimeo.com/76570911• Custom Storefronts - Architected a CMS to help universities create their own online bookstore, personalize their product offerings… Show more A “top-three” global publishing and digital education company that delivers innovative learning solutions to institutions in over 135 countries.• Shop - Re-architected the e-commerce site with newfound organization, categorization, and robust new features. This initiative increased digital product sales by 30%. Video: www.vimeo.com/76570911• Custom Storefronts - Architected a CMS to help universities create their own online bookstore, personalize their product offerings, and brand their online storefront.Video: www.vimeo.com/76570850• MapleSoft for Connect - Integrated the well-known physics-based “Testing and Assessment” software by designing an engaging interface and workflow that allows students to easily practice a wide-variety of algorithmically-generated problems. • Accounting Tool - Architected an algorithmic authoring application that enables students to practice variations of an accounting problem an unlimited number of times. Now the most popular product on McGraw-Hill’s Connect platform. • Assignment Builder - Created a flexible, easy-to-use tool that allows instructors to customize a variety of high-quality, interactive assignments - from sequencing to multi-media exercises. • Graphing Tool - Architected a specialized authoring application that allows students to seamlessly draw, manipulate, and analyze even the most complex graphs required in their economics courses. Show less -
Creative Director And PrincipalFusion Designlab 2001 - 2011New York, NyA boutique design firm specializing in graphic, web, and UX design.• Pfizer - Architected an enterprise-level IT web services and product purchasing tool.• Sanofi-Aventis - Built the Training and Learning Development intranet site and various sitelets.• American Express - Designed an interactive Global Wealth Management tool and training site.• Citibank - Created marketing materials for their U.S. sales force.
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Vp Associate Creative DirectorDigitas 2000 - 2001New York, NyA top global digital advertising agency.• American Express - Directed design, managed the creative team, and produced multiple, large-scale initiatives across AmericanExpress.com.
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Creative DirectorFusion Design And Communications 1996 - 2000Greater San Diego AreaA boutique design firm specializing in interactive design, graphic design, and advertising.• Sheraton Hotels, SAIC, and W.L. Gore & Associates - Developed various large-scale multi-media projects.• IBM - Produced numerous collateral materials.
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Art DirectorLambesis 1995 - 1996Del Mar, CaliforniaAn award-winning, full-service advertising agency.• Airwalk - Developed snowboard designs and various ad campaigns.• L Style Report - Created branding and design for this national trend forecasting report.
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Art Director / Graphic DesignerFreelance 1994 - 1995Greater San Diego AreaVitroRobertson, Di Zinno Thompson, and Tyler Blik Design (San Diego, CA)
Laura Kim Skills
Laura Kim Education Details
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Fine And Studio Arts -
Graphic Design Portfolio Program -
Fine Arts Major -
Exeter Senior High SchoolDiploma
Frequently Asked Questions about Laura Kim
What company does Laura Kim work for?
Laura Kim works for Ux Design Collective
What is Laura Kim's role at the current company?
Laura Kim's current role is Partner, Head of UX and Creative @ UX Design Collective.
What is Laura Kim's email address?
Laura Kim's email address is fu****@****ink.net
What is Laura Kim's direct phone number?
Laura Kim's direct phone number is +191775*****
What schools did Laura Kim attend?
Laura Kim attended Brooklyn College, San Diego City College, Albright College, Exeter Senior High School.
What skills is Laura Kim known for?
Laura Kim has skills like Creative Direction, Art Direction, Agile And Waterfall Methodologies, User Experience Design, Information Architecture, Wire Framing, User Interface Design, Personas, Usability Testing, Omnigraffle, Photoshop, Illustrator.
Who are Laura Kim's colleagues?
Laura Kim's colleagues are Juliana Brafa, Chloe Sears.
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