Exceptional user experience design can transform an organization. Customers become loyal followers, and top business goals become reality. But it's not magic - it takes expert leadership, problem-solving skills, and creative vision.With 20 years of experience as a Creative Director and UX Lead, I've led these powerful transformations time and again. I've architected massive enterprise-wide initiatives, implemented vital design upgrades, and recruited and managed diverse teams to launch complex websites and web applications. My work has helped global brands such as American Express, Etrade, TIAA, Sanofi-Aventis, and McGraw-Hill achieve serious results - driving traffic, deepening customer engagement, increasing sales, and solidifying reputations. AREAS OF EXPERTISEMANAGEMENTTeam Leadership - Building and managing teamsProject Management - Utilizing Agile and Waterfall methodologies to estimate projects and allocations, set milestones, organize workflow, and produce deliverablesCollaboration and Reporting - Liaising between stakeholders and teams, and providing progress updates to upper management and stakeholdersUSER EXPERIENCE DESIGNDiscovery and Strategy - Providing content assessment, business and functional analysis and requirements, KPIs, strategy, user research, user story creation, and persona developmentConcept and Design - Developing sketches, creative briefs, sitemaps, user flows, wireframes, and interaction and interface designDevelopment and Analytics - Conducting implementation reviews and usability testing, and gathering metrics and analyticsCREATIVE DIRECTION Vision - Conceptualizing the project’s overall vision and overseeing the creative processDesign - Creating marketing strategies, storyboards, and design compsCommunications - Leading client communications and giving guidance to the creative teamProduction - Executing and ensuring the quality of final deliverables
Listed skills include Creative Direction, Art Direction, Agile And Waterfall Methodologies, User Experience Design, and 46 others.