Laura Walker Email & Phone Number

An accomplished executive entrepreneur and “fixer” who drives growth and efficiency through data-driven strategies across marketing, sales, financial, and business performance analytics. An inventive P&L leader with global experience and a strategic and analytical mindset to blend technology and services to achieve business objectives by driving integration and alignment across stakeholders. Uniquely experienced in connecting brands with customers in relevant and rewarding ways. Well-versed in a wide array of B2C and B2B models and digital transformation initiatives in industries such as financial services, CPG, retail, manufacturing, national security, utilities/energy, federal/state/local government, hospitality/entertainment, and technology.At Razorfish, my focus is on driving growth and operational efficiency through data-driven insights. With an extensive background in digital business transformation from its very earliest days, I specialize in optimizing marketing, business, and financial performance. My role capitalizes on a blend of technology, leadership, and strategic measurement methodologies to forge stronger connections between brands and customers. My clients - including Texas Children's Hospital, Bread Financial, Audible, Kia - love me! And its mutual! The team at Razorfish benefits from my expertise in growth marketing, as we collaborate to deliver measurable results and create lasting value for our clients by leveraging our unique "Purpose to Performance" approach.

Listed skills include Digital Marketing, Web Analytics, Analytics, E Commerce, and 73 others.

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  Vp Measurement And Data Strategy

  Razorfish

  Charlotte, Nc, Us