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Accomplished project manager with a proven track record in delivering multiple complex market research projects for some of the biggest brands in Europe. Resulting in successfully managing project scopes, budgets, schedules, and deliverables. Experience with a variety of industries allows a combination of technical and analytical abilities with problem-solving strengths. A further eight years of marketing experience in a wide variety of environments and industries from food and beverage to technology, with a history of improving ROI and increasing customer engagement through multifaceted marketing campaigns.
Dynata
View- Website:
- dynata.com
- Employees:
- 2413
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Senior Project Manager Team LeadDynata Aug 2022 - PresentLondon, England, United Kingdom
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Senior Project ManagerDynata Feb 2021 - Aug 2022Toronto, Ontario, Canada• Intuitive and proactive critical thinker. Lead project manager on 3 of the top 5 highest revenue accounts for the Ad & Audience business unit. Requested by high-revenue clients and business development managers on complex, high-risk projects as a PM able to predict the needs of clients and implement solutions before obstacles arise.• Work closely with research, programming and development teams to design and implement research programs while enhancing the focus of data collected and the target audience resulting in reduced fielding timelines and mobile-optimized programs.• Responsible for implementation and troubleshooting with site publishers and ad ops teams to ensure online media is tagged successfully for tracking.• Excellent time management skills; maintain full program ownership from inception to delivery for high-complexity projects.• Excellent communication skills, trusted team resource and mentor. Brought onto projects by peers and team leaders to oversee difficult conversations and provide uniquely tailored solutions.
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Project ManagerDynata Mar 2019 - Feb 2021Toronto, Ontario, Canada
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Assistant Project ManagerDynata Sep 2017 - Mar 2019Toronto, Ontario, Canada
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Customer ServiceDynata Feb 2017 - Sep 2017Toronto, Canada AreaI worked closely with the project manager and content development teams to help troubleshoot member queries.
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Digital Media ManagerMccann Bristol Aug 2012 - Dec 2016Bristol, United KingdomDeveloping effective and integrated media campaign solutions sits at the core of my current role and media planning and buying across all media disciplines. I have worked on product specific and branding campaigns spanning all media disciplines from press and radio to online display. I am a confident and experienced planner and through my work on a plethora of accounts I have developed a great deal of skill and knowledge planning both broadcast and narrowcast campaigns, both in terms of geography and target audience. I understand the importance of cohesive planning, ensuring all element of the marketing and communications mix are working toward the same objectives. Being a digital display specialist I maintain keeping my finger on the pulse of the ever changing environment to ensure clients are aware of the most up to date formats of digital advertising and how new media can benefit their media campaign. -
Media Planner & Digital BuyerCarat Uk Nov 2011 - Jun 2012Manchester, United KingdomFeather Brooksbank was integrated into the Carat Manchester office due to a takeover in November 2011, however my role remained very much the same. Mainly developing effective and integrated media campaign solutions sits with media planning and buying across all media disciplines. I have worked on product specific and branding campaigns spanning all media disciplines from press and radio to online display. -
Media Planner & Digital BuyerFeather Brooksbank Jul 2010 - Nov 2011Manchester, United KingdomMy day-to-day role involved planning on a national, regional and local level, from national product led and brand campaigns right down to activity on an individual store/community level for clients such as Cotswold Outdoor. I recognise the importance of detailed and effective local and regional planning. I have continued my digital display role at Carat Manchester working as the main client contact for Matalan, JJB Sports and Cotswold Outdoor. My digital display role includes everything from responding to a client’s brief to execution and analysis of the campaign. Matalan has been a great experience to work on as I liaise with PPC, SEO, affiliates and social media teams. I have gained a lot of experience managing all elements of the Matalan digital account and I feel confident helping the client will all these different digital media disciplines. -
Media Executive & Digital BuyerPhd Aug 2008 - Jul 2010Manchester, United KingdomI was part of a team of two in the Northern online division with experience working with a range of internal teams and directors. I was responsible for; new business development, leading projects and sourcing partners/suppliers as well as client ROI expectations. I have gained experienced in planning and executing both Brand and DR online marketing strategies, online media buying, planning, execution and measurement. I took responsibility for planning multimedia campaigns for small clients such as the Chill Factor-e (indoor ski slope in Manchester) up to multi-million pound accounts like Cross Country Trains.
Lauren Gregory Skills
Lauren Gregory Education Details
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Backwell SchoolB, C, B
Frequently Asked Questions about Lauren Gregory
What company does Lauren Gregory work for?
Lauren Gregory works for Dynata
What is Lauren Gregory's role at the current company?
Lauren Gregory's current role is Senior Project Manager Team Lead.
What is Lauren Gregory's email address?
Lauren Gregory's email address is la****@****ata.com
What is Lauren Gregory's direct phone number?
Lauren Gregory's direct phone number is +164686*****
What schools did Lauren Gregory attend?
Lauren Gregory attended Centennial College, The Liverpool Institute For Performing Arts, Backwell School.
What are some of Lauren Gregory's interests?
Lauren Gregory has interest in Animal Welfare, Environment, Arts And Culture, Science And Technology.
What skills is Lauren Gregory known for?
Lauren Gregory has skills like Digital Media, Media Planning, Online Advertising, Digital Marketing, Digital Strategy, Ppc, Advertising, Media Buying, Doubleclick, New Media, Marketing Communications, Mobile Marketing.
Who are Lauren Gregory's colleagues?
Lauren Gregory's colleagues are Michael Uncad, Carol Cornish, Prateek Aggarwal, Lauren Buckholz, Braquel Anderson, Ashley Mejia, Dinesh Parmar.
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