Lauren Phillips Email and Phone Number

• Lead the successful creation and maintenance of all Special Projects, Licensing, Apparel and Headwear categories that align with the company strategy and goals.• Develop, lead and coach a team of high-performing Merchants. • Deliver profitable product assortments that meet and exceed company targets for revenue and margin.• Own the pre-season planning process by analyzing past successes, market gaps, and total business needs. • Develop seasonal line plan for each business channel, ensuring global and regional category are met. • Strategize with cross-functional partners and Licensors to ensure brand integrity is brought to life.• Researching the marketplace on an ongoing basis, tracking competitive price points, product features marketplace trends and conduct feedback workshops. • Responsible for presenting product line/roadmap at company-wide Global seasonal launch meetings.• Present go-to-market strategies to the Leadership team and other key stakeholders. • Learn external approval procedures and work closely with the Legal team to ensure all requirements are being met for both parties regarding contracts and agreements.

Oversaw the entire product design, development and production process.• Lead cross-functional product team to shepherd product through entire lifecycle from design to ex-factory.• Develop and manage the product calendars, proactively identifying exceptions and offer solutions to conflicts in order to meet or exceed calendar date goals.• Develop and deepen our relationships with vendors, suppliers, customers and logistics managers.• Work closely with the factories throughout the entire development stage. Track samples throughout the delivery process and proactively address any conflicts or delays that arise. • Partner with Development/Sourcing team to review each sample stage. Proactively identify potential issues and propose solutions. • Examine, report, and track success and failure of the company's products in the marketplace.

Responsible for getting the right product to the right store at the right time partnering closely with our immediate cross-functional partners; Planning and Merchandising, as well as the DCs, Logistics, Operations, and the stores to create the best experience for our guest. Managed inventory (throughout the full lifecycle) at the store/SKU level for their respective departments to maximize profitability in order to meet sales and gross margin goals• As sole allocator on the ivivva team, elevated best practices and strategy to support future growth for the little sister brand of lululemon•Grew brand from $29M to $105M, opening over 60 locations in 2 years and creating an optimal omnichannel experience• Responsible for maintaining appropriate store inventory levels by department/SKU to maximize profitability in order to meet sales and gross margin goals.• Identify, analyze and address individual store trends• Create robust meltdown analysis to drive future season size and clustering decisions• Partner with logistics and distribution teams to manage inbound and outbound flow• Responsible to recommend exit strategies based on knowledge of store sellingpatterns.• Implemented a scalable framework to support new store openings worldwide

• Analyzed inventory to create a strategy to support allocation of merchandise to the stores• Partnered with Merchant team to ensure their merchandise vision is executed• Analyzed business and incorporate findings into shipping strategy• Planned and manage distribution for advertising and promotional activities

• Negotiated cost effective solutions with vendors• Provided recommendations for categories through sales analysis, and market trends• Analyzed categories to improve execution of strategies and advertising programs

• Supported the Buyers & Planners on analysis on merchandise performance in adherence to merchandise calendar activities and timelines• Executed department/category sales and promotions• Improved weekly process for flyer layouts