Lauren C. Email & Phone Number

Led the strategic vision of Madame Tussauds Washington, DC by authoring and executing marketing, sales, and business plans that strengthened brand identity and drove revenue.Increased eCommerce revenue by 62% by developing a comprehensive digital plan, including product and pricing strategies. Grew consumer revenue by 32% by executing advertising, media placements, and promotional and public relations activities.Conducted analyses on business performance, maximizing… Show more Led the strategic vision of Madame Tussauds Washington, DC by authoring and executing marketing, sales, and business plans that strengthened brand identity and drove revenue.Increased eCommerce revenue by 62% by developing a comprehensive digital plan, including product and pricing strategies. Grew consumer revenue by 32% by executing advertising, media placements, and promotional and public relations activities.Conducted analyses on business performance, maximizing return on investment of marketing and sales strategies. Negotiated strategic agreements with third-party partners; including Destination DC, the DC government, sightseeing operators, tour operators, and hotels; to leverage long-term business growth.Led the audit and migration of Madame Tussauds’ web presence, eCommerce platform, and ticketing system to more productive and efficient technologies. Show less

Directed and managed the Graduate School of Political Management (GSPM) marketing portfolio, creating consistent brand messaging across all mediums, including print and online advertisements, websites, landing pages, and brochures.Increased qualified student inquiries by 21%, and student enrollment by 49%, through the development and execution of integrated, metrics-driven strategic marketing and recruitment plans.Produced GSPM’s website, improving user experience and search… Show more Directed and managed the Graduate School of Political Management (GSPM) marketing portfolio, creating consistent brand messaging across all mediums, including print and online advertisements, websites, landing pages, and brochures.Increased qualified student inquiries by 21%, and student enrollment by 49%, through the development and execution of integrated, metrics-driven strategic marketing and recruitment plans.Produced GSPM’s website, improving user experience and search engine optimization, and increasing unique visitors by 21%.Modeled innovative marketing strategies within GW, including the development and production of the Salesforce.com CRM.Directed and managed GSPM’s recruitment strategy, developed strategic partnerships, and identified, planned, and managed 20+ targeted events annually. Show less

Improved alumni outreach by developing, managing, and maintaining integrated membership software.Raised $100,000+ in two years, increasing overall giving, by developing a fund in honor of the founding dean.Acknowledged and processed all charitable giving, resulting in accurate internal reporting of scholarship and endowment funds.Planned and executed successful and noteworthy events, including Advisory Board and Alumni Association meetings.

Developed and implemented marketing plans, using a mix of new and traditional media, during a time of flat to negative growth.Improved efficiency, client tracking, and client reporting by selecting and overseeing the upgrade of existing data management systems, increasing opportunities for direct marketing initiatives.Created all legal documents and contracts between the business and its clients.Processed client billing, filed warranty information, managed and maintained… Show more Developed and implemented marketing plans, using a mix of new and traditional media, during a time of flat to negative growth.Improved efficiency, client tracking, and client reporting by selecting and overseeing the upgrade of existing data management systems, increasing opportunities for direct marketing initiatives.Created all legal documents and contracts between the business and its clients.Processed client billing, filed warranty information, managed and maintained the client database, and assisted with project management.Accurately and efficiently organized, directed, and managed the sales and work force of 12 through scheduling and dispatch.Prepared for company audits, streamlined company policies, and updated office systems. Show less

Master Of Public Policy (M.P.P), Urban Policy, National Security Policy

Graduate Certificate, Applied Quantitative Risk Analysis

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Sigma Alpha Lambda Graduated Cum Laude

Associate Of Arts (A.A.), Business Management & Adminstration