Consultant
CurrentWorked as a Consultant in the BCG Atlanta office on a variety of projects across industries and functional groups on teams with members from all around the world. Throughout my 3 years, I focused on MSP (marketing, sales, and pricing) projects within the Consumer and Travel/Tourism industries. • Promoted at earliest promotion window to post-MBA Consultant role, signifying performance in top half of post-MBA Consultant class • Private equity-owned marketing technology startup: Strategized growth opportunities on the forefront of marketing technology, leveraging data-driven marketing expertise and 40+ expert interviews to identify detailed roadmap to unlock 5x total serviceable market size • Top consumer goods company: Transformed marketing department with agile, data-driven marketing approach discovered inefficient spending and constantly measures performance, launching 7+ pilots and determining $5-7M of value from inefficient marketing spend during engagement, with path to continue value capture • Top travel technology company: Strategized growth opportunities for hospitality tech unit byleveraging marketing technology expertise and 10+ industry interviews to construct roadmap, includingpotential M&A targets to grow revenue by ~3x over 6 years • Leading multi-brand restaurant group: Reinvented marketing strategy to focus on data-driven approach, launching 10+ pilots across three brands through cross-functional team and vendor coordination, measuring results through self-built statistical regression models; pilots resulted in ~$35M in incremental EBITDA
