Lauren Epps Email & Phone Number

Charlotte, Nc, Us

Currently working on supporting the creation and implementation of a new brand experience platform for the consumer and small business bank (CSBB), using data and insights to inform the way consumers experience our products & services, digital tools & technology, branches, customer service, and marketing & communications for CSBB's 80,000+ employees and 21MM customers.

Remote

Provided marketing strategy and process transformation services to culture shifting, socially conscious organizations.• Performed strategy planning, production management and social media management for Hue House, a creative agency as well as consulted its clients on branding initiatives.• Created email marketing campaigns using Klaviyo for The Nice Plant, a DTC e-commerce plant and wellness brand and implemented strategies to improve open rate and click rate on emails using data and insights from A/B test to inform decisions.

San Francisco Bay Area

• Recruited into rotational program to provide risk management and strategic planning for firms with $2B-$20B market cap as well as VC-backed Fintech startups.• Created framework for effective project management tracking during client engagement helping the team sell $3.8MM in new work to an existing client for an enterprise-wide risk transformation• Won 15 E&Y awards for leadership as a cohort steering committee member, Black Professional Network (BPN) event producer, and peer mentor.

Benson University Center

Hired, trained, and led 8-person marketing communications team in creating 100+ impact campaigns and events for LGBTQ Center, Women’s Center, Black Student Union, Asian Student Union, and Intercultural Center.

Benson University Center

• Led the design and development of digital and print marketing campaigns for 100+ campus-wide events, programs, and initiatives reaching 7000+ students• Consulted with 150+ clients and effectively converted their ideas into effective marketing campaigns• Assisted with management of the social media outlets to increase social media following by 20%. This included designing social media posts tailored to specific events and keeping Twitter, Facebook, and Instagram accounts all updated and aesthetically cohesive

Johannesburg Area, South Africa

Consulted for EduSOIL, a hybrid social enterprise that nurtures the mental and emotional health of children and adults through mindfulness, operating in South Africa and Sudan • Collaborated with a team of 3 to update marketing plan to boost program uptake and keep stakeholders up-to-date in order to maximize impact • Developed framework for impact measurement based on existing data collection systems• Updated year, impact, pricing, projections for social business model canvas for maximum impact

Pleasanton, California

• In charge of developing and implementing the marketing communications strategies for the 6,000+ member association• Wrote, edited, proofread, published, and managed the distribution of content across all communication platforms• Formatted and wrote HTML code for all newsletters going out to 5,000+ members• Assisted with the launch and implementation of three long-term marketing campaigns by integrating learned knowledge of the company• Created, wrote and posted content using a self-implemented social media schedule across one Instagram account, four Facebook pages, three Twitter accounts, one LinkedIn account, and one YouTube account.• Coached and instructed the marketing communications specialist replacement by creating a learning schedule and practice exercises to enhance her learning• Compiled social media analytics to create four separate communications reports over the course of four months to help leadership determine to best go-forward social strategy

Business Enterprise Management - Marketing | Sociology

Activities and Societies: Dean's List, MRKT Manager, Multicultural Ambassador, Black Student Association, Clarinet Choir, Business Student.

Education record

Activities and Societies: International Marketing, Catalan, Operations & Production, Organizational BehaviorStudy Abroad Program.