Lauren Siegert Email & Phone Number

St. Louis, Mo, Us

Strategically develops and implements targeted marketing initiatives, engaging B2B clients and driving the promotion of SaaS solutions within the healthcare and consulting sector.Led the development and implementation of data-driven content strategiesExpertly crafts and measures the effectiveness of lead-generating social media campaigns, ensuring seamless outcomes throughout the sales process

San Diego, California, United States

Guided and executed product marketing initiatives on direct-to-consumer (D2C) platforms, specializing in optimizing e-commerce, email, and social media channels.Pioneered digital strategies to drive growth, enhance engagement, and achieve conversions.Collaborated with cross-functional teams to execute successful go-to-market plans, leading to increased market readiness and sales revenue.

Orchestrated comprehensive content and communication strategies on a company-wide scale, driving increased traffic, expanding audiences, and boosting engagement across more than 85 properties nationwide. Spearheaded the management of digital product rollouts, collaborating directly with vendors from concept to execution. Proficiently handled all aspects of social media management, launching impactful paid social campaigns for click traffic, brand awareness, and lead generation. Took charge of training and educating teams on social media tools and SEO practices.Demonstrated success in revenue generation through effective affiliate relationships, performance marketing initiatives, and lead generation strategies. Crafted compelling web content and promotions, overseeing syndication and content management on enterprise-level systems. Managed a team of freelance writers to curate content for blogs, niche websites, email, and social media platforms. Specialized in various content types, including product-driven content for traffic generation, home service-driven content for lead generation, viral content for heightened engagement, and targeted blog entries to cultivate audiences and drive organic traffic.Created engaging web content and promotions. Managed syndication and content management on enterprise content management systems. Oversaw a team of freelance writers to develop content for blogs, niche websites, email and social media. Specialties include product-driven content to drive traffic, home service-driven content to drive leads, viral content to drive engagement, and targeted blog entries to grow audiences and drive organic traffic.

Led a team of advertising professionals in a digital agency setting to develop print and digital sales and marketing campaigns for local and national clients. Participated in community outreach and business networking groups. Strongly focused on B2B work and new account acquisition.Extensive work creating paid social media advertising campaigns on YouTube, Facebook and Instagram. Experience with targeting audiences, A/B testing, dynamic ads and segmentation. Monitored performance, campaign success and optimized spend, interpreting results from Google Analytics and Hubspot.

Led all digital projects and online marketing efforts. Developed marketing and promotion plans using social media. Responsible for the maintenance the newspaper’s website, all associated microsites, mobile technologies, and other interactive media.Led a new website launch, migration to a new digital advertising platform, and works with a variety of 3rd party applications and platforms.Managed social media strategy, training digital staffs on 'best practices' and understanding analytics.Developed marketing and promotional plans utilitizing social media to gain web site traffic, grow e-mail lists, and increase brand-awareness.Managed all IT operations.

Developed various multimedia and web content types for students and instructors at Southern Illinois University Carbondale. Researched and implemented many digital services (including web pages and social media presences) at the university level. Managed projects in a team environment from conception through development, planning, and scheduling. Developed and maintained web support documentation for Blackboard educational content management software, serving nearly 20,000 university faculty members and students. Provided end-user support and developed training for HTML, CSS, and various applications including the Adobe Creative Suite and Microsoft Office.

Developed and maintained websites for various departments on campus. Researched web standards, as well as current trends and issues in information technology, internet technology, e-commerce, and e-learning

Master Of Arts, Mass Communication & Media Arts

Activities and Societies: Sigma Alpha Iota, Phi Kappa Phi National Honor Society Telecommunications specialization

Bachelor Of Science, Information Systems Technologies

Activities and Societies: Future Information Technology Experts Business Management minor