Lauri Smith Email & Phone Number

Urbandale, Ia, Us

Urbandale, Ia, Us

Urbandale, Ia, Us

Urbandale, Ia, Us

Des Moines, Iowa, United States

• Graphic design, production design, web design, digital design, social media strategy, marketing, public relations.• Implemented a full website redesign including graphics, navigation, and copy for cratosstrength.com, increasing traffic by 73% and unique visitors by 99% in the first week, and increasing site sessions by 300% in the first month; reviewed the color palette and updated colors to comply with accessibility standards; worked with the client to implement consistent branding efforts across social media, email marketing, website, video, and print collateral. The owner has reported an increase in referrals and booked clients.

Urbandale, Ia

• Executed design efforts for three brands (Marsh, Victor, and Torrent), including developing and maintaining templates for marketing collateral, social media assets, web assets, advertisements (print and digital), and event signage; utilizing the templates to create and archive a suite of marketing collateral; creating website landing pages and online interactive experiences (such as Ceros); coordinate with web team on graphics for all three websites; create event signage, banners, and booth designs; and videos and presentations as needed.• Managed efforts to implement accessibility into all templates and collateral in compliance with, and meeting deadlines for the Accessible Canada Act, as well as in preparation for future ADA expectations in the US. Trained colleagues on accessibility standards and the required steps to create accessible documents. These efforts helped our Canada division comply with the law and avoid any related fines. • Oversaw brand standards by selecting and evaluating imagery utilized across the businesses, maintaining an icon library, expanding color palettes, creating wordmarks, and updating logos as needed.• Coordinated with Marsh US/Canada Head of Creative to develop a stable of freelance designers who can execute some of the duties above, and to determine which jobs should be freelanced. • Ensured all design work was completed according to schedule and expectations set with marketers. Worked closely with marketers on project development, timeline, storyboards, wireframes, and identifying new areas for innovation in design.

Urbandale, Iowa

• Designed internal and external communications according to brand standards for the Private Client Services division of Marsh US, including brochures and other sales collateral, infographics, social media graphics, presentations, and external facing event invitations and signage with a focus on luxury and high-profile clientele.• Coordinated all internal and external email communications via Act-on and Outlook.• Managed the company’s social media strategy, including writing, posting, and graphics.• Collaborated with the event coordinator on collateral needs for each event, designing all save the dates, invitations (print and digital), online RSVP landing pages, signage, event presentations, and promotional items. • Assisted with AEM website updates and created all imagery for the website.

Urbandale, Ia

• Wrote and edited internal and external communications for the Private Client Services division of Marsh US, including thought leadership articles, white papers, blog posts, external facing invitations for events, internal announcements, and social media writing.

Urbandale, Ia

• Graphic design/page layout, office assistant, event management

Grimes, Ia

• Responsible for the development and implementation of a comprehensive strategic marketing plan to enhance the effectiveness of programming and fundraising efforts. Produce individual communications plans for specific events.• Manage all media relations efforts for SOIA as well as Law Enforcement Torch Run fundraising events, including press releases, TV appearances, and radio interviews. Worked with a local ABC affiliate to implement and manage a monthly on-air segment for SOIA during the midday news. Was spokesperson as needed.• Created all print and electronic messaging, including news stories, monthly newsletter, brochures and flyers, videos, social media, and the SOIA website to highlight events, athletes, donors, and volunteers.• Managed the SOIA social media accounts, increasing likes/followers as well as engagement.• Coordinated the redesign of the SOIA website, including updates to navigation, content, and design.• Managed the SOIA brand, implementing updates from the national office.• Provide sponsorship fulfillment support for key sponsors to ensure promised benefits are completed.• Assist in the production/coordination of events including media placements, script writing, and sponsor recognition.

West Des Moines, Ia

• Responsible for promoting the district and its schools, staff, and students to the media and community, highlighting awards and achievements while managing media requests and interviews.• Designed and produced brochures, informal materials, the district bi-monthly newsletter and other publications. Edited weekly building newsletters from 14 schools and provided support on development and design.• Coordinated the design, implementation, trademark, licensing, and distribution of the district’s official logos, including logos for Valley High School athletics and activities. Assisted with updates and planning of the district website. Coordinated and designed the district’s calendar (printed and online), gathering and cross-referencing hundreds of events each year. Coordinated district social media efforts, including lead administrator for WDMCS and Valley High School Facebook pages as well as 13 additional school Facebook pages. Maintained the @WDMCS and @VHSTigers Twitter accounts. Traveled to 14 school buildings to interview and photograph faculty and students for press releases and articles published on the district website, newsletter, or in the WDM Register. Coordinated operation of the district’s emergency notification system for school delays and cancellations.

• Redesigned district website – www.se-polk.k12.ia.us – from scratch, utilizing Dreamweaver software. Implemented new elements including online forms, logo library and online calendar. Responsible for all aspects of site maintenance and analysis.• Lead member of SEP’s Visual Identity Committee, as well as two sub-committees, charged to develop new district and athletic logo identities. Member of the design committee, which developed and tweaked logo designs. Wrote and revised the districts new identity guide, providing guidelines for color, logo and name usage.• Updated and developed new district, school, athletic and other activity publications to provide a modern look.• Traveled to eight elementary schools, junior high and high school to take photos and interview faculty and students for articles published in the district’s monthly newsletter.

• Webmaster for conference website – www.themwc.com – utilizing Netitor (CSTV administration system), HTML and JavaScript. Working with CSTV Online, implemented automated standings for all sports and online video.• Created password protected online media portal, which included photo and logo libraries, SID directory, links to nine member institutions’ game notes and other information not available through main website.• Conference liaison for swimming and diving and assistant for women’s basketball. Responsible for players of the week, standings, schedules and statistics for both sports, while organizing media efforts at the 2007 MWC Men’s and Women’s Swimming and Diving Championships in Oklahoma City, Okla. • Head statistician for 2007 MWC Men’s and Women’s Basketball Championships in Las Vegas, Nev., organizing stat monitors for media, live stats for websites, game files, tournament leaders and overall conference statistics.

• Liaison for all SID activities related to Drake’s NCAA Division I sports of men’s and women’s soccer and softball, while assisting with men’s and women’s basketball. Coordinated media interview requests, daily and weekly press releases, game day operations, game programs, media guides, statistics and reporting to the Missouri Valley Conference.• Webmaster for two websites - www.drakebulldogs.org and www.drakerelays.org. Developed and utilized online administration system and HTML in posting press releases and updating rosters, schedules and web photos. Instrumental in development of new athletics website, launched February 2004, by researching and applying design elements, navigation and online administration system.• Organized all statistical software (Statcrew) and recorded statistics for men’s and women’s basketball, men’s and women’s soccer, softball and football. Implemented live stats monitors for media use at home basketball games as well as live stats via the internet for home games.• Worked with university and athletics marketing while designing numerous game programs, posters, newspaper inserts, schedule cards and ticket brochures for Drake’s 14 NCAA Division I sports and the Drake Relays.• Organized Drake Relays media credentials and managed media requests during Relays weekend. Responsible for gathering current world, national and meet records in compiling the Relays’ media supplement.• Media coordinator for the 2004 Missouri Valley Conference Women’s Soccer Championship hosted by Drake at the Cownie Soccer Complex. Coordinated all media credentials and requests, including FOX Sports live cable coverage of the championship match.

• Entered scores for agate section of the paper, while formatting box scores for high school, college and professional events. Wrote brief summaries on selected area high school games and proofread articles. • Responsible for RAGBRAI registration, merchandising and mail-orders.

Bachelor'S Degree, Graphic Design

Bachelor'S Degree (Cum Laude), Public Relations

Activities and Societies: choir, basketball manager

Education record