Laurie Beja Miller Email & Phone Number

San Francisco Bay Area

Retail expert with 35 years of multi-channel retail experience. Expertise in developing category and channel merchandising specific strategies and in business process redesign, organizational redesign and operational improvement. Currently working with technology start ups to create new and disruptive omni-channel business models. A focus on reinventing customer experiences to solve for existing points of friction and to create new business opportunities.

San Rafael

San Francisco, Ca

•Responsible for conceptualizing and implementing a new and visionary customer experience in the transformation of JCP.•Developed the strategy and launch plans for industry differentiating suite of services and experiences geared to enhance the customer experience, increase length of stay, loyalty, conversation and average order value.•Key member of Executive Leadership Team; worked very closely with the CEO on all elements of the program.•Managed strategic planning, sales, operations, marketing, field operations, product development and finance.•Developed new partner relationships with premier or developing brands.•Worked closely with third party partners on developing new and unique experiential shops.•Renegotiated third party license contracts.•Oversaw the Service Business Division representing $1.2 billion in revenues comprised of salon, optical, portrait studios and in-home decorating services.

San Francisco

• Responsible for all commercial activities for North America and Brazil.• 194 fully opened stores and web• 2400 points of wholesale distribution• QVC & Infomercial • Rebuilt America’s leadership team adding significant industry and leadership experience.• Improved the trajectory of the business in all channels and in owned stores achieved comp store sales increases.• Led WHQ organization of 110 associates and 8 direct reports

• Full profit and loss responsibility for 34 full price stores, 148 factory stores and digital commerce, representing $1.3 billion in sales.• Part of the leadership team that developed a new retail concept from design through execution. Opened 6 doors in fall of 2008.• Participated in brand/channel segmentation projects analyzing market potential for wholesale/retail growth.• Led a WHQ organization of 225 associates and 8 direct reports.

• Responsible for 400 corporate stores and sales in 3500 partner stores representing to $3.7 billion in sales.• Achieved a comparable store sales increase reversing a long-term negative trend.• Responsible for Product Development, Merchandising, Inventory and Planning, Allocation, and Sourcing.• Reengineered the product development process allowing for greater creativity and shorter lead times.• Led a WHQ organization of 250 employees and 8 direct reports.

• Developed the business plan, creative execution, and operational plan for the launch of a catalog business.• Developed and implemented the Studio experience. The Studio was a solution that allowed a consumer to get the maximum creative experience from their Mac and iPod. Launched in August 2004.

• Responsible for the profitability of 160 stores, 21 catalog and site launches annually comprising $1.2 billion in sales.• Led a WHQ organization of 71 associates and 6 direct reports.• Originally hired to manage retail business and was given additional responsibility for catalog and online after four months.

• Responsible for the profitability of 450 stores, 16 catalog and site launches annually representing to $1.2 billion in sales.• Responsible for Creative Development, Visual, Merchandising, Marketing and Sourcing.• Developed the renewal vision for the Disney Store, which included a repositioning, and re-design of the store environment, catalog, and site as well as product and branding.• Led a WHQ organization of 250 people and 7 direct reports.

• Responsible for 400 unique store locations in Walt Disney World generating $780 million in sales.• Responsible for 400 unique store locations in Walt Disney World generating $780 million in sales.• Led a WHQ organization of 260 associates and 9 direct reports.

General Manager, Electronic Media General Merchandise Manager, Women’s Apparel, Shoes and Accessories Merchandise Manager, Leisure Sportswear Senior Buyer, Leisure Sportswear Senior Buyer, Intimate Apparel