Laurie Tarver Email & Phone Number

Dallas-Fort Worth Metroplex

Orlando And Tampa, Fl

Orlando, Florida

Austin, Texas

Drawing from a wealth of experience and expertise directed the day-to-day sales operations to support 18 traditional new home sales communities in the Austin area and one active adult community in San Marcos, Kissing Tree. Established sales structure for Grand Haven Homes in traditional communities and for pavilion sales in Kissing Tree. Recruited, hired, trained, and mentored sales managers. Oversaw the performance of 45 sales professionals and four sales managers. Developed, executed, and administered program policies and procedures ensuring alignment with organizational objectives. Managed compensation structures and the creation of effective online sales strategies. Collaborated cross-functionally to plan and evaluate new designs and products verifying capacity to build market position and penetrate new communities. Key Accomplishments:• Exceeded sales budget for first full year of new home sales at Kissing Tree.• Championed the design and implementation of pre-marketing and pre-sales programs focused on enhanced engagement, lead generation, and increased revenues. • Spearheaded the implementation of a comprehensive CRM system; Salesforce, and wrote full follow-up programs. Implemented online sales program to capture incremental sales and increase communication.• In collaboration with outside vendors, engineered the Welcome Center and Social Building at Kissing Tree.

Orlando, Florida

Selected to provide strategic leadership and guidance in the delivery and performance of the organizational sales and marketing departments supporting US operations. Oversaw various functions encompassing corporate sales and marketing programs, customer satisfaction and communication programs, training, brand management, and strategic planning. Partnered in the creation and monitoring of annual sales strategies and standardized sales, marketing, and customer satisfaction KPIs. Analyzed sales performance to identify trends, competitive intelligence, and gaps to recommend solutions. Managed corporate positioning, customer segment selection, and market penetration. Administered marketing budgets in compliance with sales targets and goals. Key Accomplishments:• Successfully designed, developed, implemented and deployed internet sales department enabling the capturing of online leads across nine divisions. • Stimulated a 25% increase in Y-o-Y sales. • Initiated the development of three Design Studios, five multi-product sales centers, and 18 single-product sales centers. • Created a comprehensive sales training program for all sales professional in the US market as well as policies, procedures, compensation structures, and competitive analyses. • Established pre-sales and marketing strategies focused on capturing pre-opening sales.

Scottsdale, Az

Leveraged an extensive industry background to oversee the performance and operational activities of the sales and marketing programs in Phoenix and Tucson. Led and maintained brand management initiatives. Planned and coordinated sales strategies across 15 communities while providing leadership to a dynamic sales administration team. Managed a joint venture in partnership with Wells Fargo. Collaborated with VP of Land to determine market opportunities and functioned as a partner in land acquisition. Key Accomplishments:• Instrumental in the development of the Customer Experience Guide through strategic collaboration cross-departmentally. • Enhanced Y-o-Y sales by 15%. • Optimized niche opportunities by leading product initiatives and partnering with an outside architectural firm. • Implemented a new website as well as a new technology-based retail sales office and Design Studio.

Chicago, Il

Recruited during the downturn in the housing market to lead collaborative initiatives to drive real estate transactions utilizing outcry auctions and sealed bids. Liaised with lenders, developers, and builders as a subject matter expert in market trend evaluation and sales strategies. Key Accomplishments:• Effectively listed $25M in property per annum.

Master Of Arts

B.A., English, Music