Laya M. Email & Phone Number

Washington, DC, US

New York, NY, US

At Advizionary we pride ourselves on helping our clients bring their vision to life! Our services are backed by expert knowledge with over a decade of experience launching products in a variety of industries, technologies, & phases of product development. We're here to build your next strategy and execute your idea. https://advizionary.com

New York, New York, US

New York, New York, US

Austin, Texas, US

• Lead Product Manager defining and prioritizing roadmap features with internal and external stakeholders for an Android content and advertising platform that reaches 7M users and yields $70M in reoccurring revenue.
• Leveraged user data to define, create, and launch product lines from pilot to 800K daily active users, as well as grew business channels from 1 to 3 carrier partners, within 2 years.
• Diversified the business portfolio by launching a new product offering that grew to 40K users within the first 3 months of launch.
• Established a user research program, product development processes, accessibility standards and incorporated Design Thinking and Human Centered Design principles.

Arlington, VA, US

• Build and manage an Android content app with 7M users and $70M+ in revenue, available on 4 major carriers.
• Developing a new product line for the business to increase revenue generation and add a new content channel for users.
• Helped create a structured product management process and department standards within the company.
• Established a new user research program and incorporated Design Thinking and Human Centered Design principals into the company.

USA, US

• Developed a Department of Defense website by utilizing Design Thinking principles and orchestrated its successful launch, which now positively impacts 3.5+ million military users.
• Decreased traffic by 40% to DoD’s help desk by improving usability and content structure of a military website.
• Managed 2 junior product managers and lead a team of 31 designers and developers to reimagine and modernize government products with sustainability in mind.
• Built prototypes through iterative design to showcase proof of concepts to win multi-million dollar contracts for the studio.
• Worked with product owners to prioritize features through a one year roadmap while maintaining client expectations and emphasizing customer needs.

New York, NY, US

• Launched a mobile app as the product manager, for users with visual impairments to interpret financial stock data by leading a team of developers, designers, and researchers
• Conducted user research on accessibility to establish domain expertise and understand opportunity space for unmet needs on the Bloomberg Terminal.
• Identified 12 concepts based on research and created a MVP focused on visual impairments to impact the largest accessibility user group.
• Used Agile methodology as a Scrum Master to manage product life cycle allowing for transparency and development flexibility.

Herndon, VA, US

• Increased lead traffic generation by 20% due to redesigning dinoct’s website, utilizing user experience principles.
• Led marketing initiative to redefine dinoct’s brand and customer values which helped increase customer growth by 10%.
• Led internal sales activities which included lead generation, marketing, CRM maintenance, and sales calls.

Herndon, VA, US

• WordPress developer for website layout and content development.
• Assisted in setting up network servers for clients. - Responsibilities included: Disconnecting working network stations, organizing monitors and hard drives with associated networks, setting up networks, and data entry.
• Filmed and edited video footage for client testimonials.

• Managed procurement accounts for Department of Defense, Army National Guard and Air Guard
• Assisted in increasing procurement utilization for the National Guard Bureau (NGB)
• Managed and trained new account members on the team
• Forecast monthly and yearly revenue reports for NGB accounts
• Presented utilization and revenue reports to senior management

Fairfax, Virginia, US

• Conducted an individual thesis on trust in automation, focused on investigating artificial voice.
• Analyzed and designed data visualizations of over 200 participants.
• Administered, trained, and monitored participants for user testing.
• Presented research paper at SIG CHI and on poster presentations.

• Administered neuropsychology assessments to patients with a wide range of mental disabilities.
• Learned about neurological assessments and how to administer tests to patients, score and report results. - Mental Status Exam - WAIS-IV - WMS-IV - Hopkins Verbal Learning Test - Boston Naming Test - Independent Living.
• Worked with patients with a range of mental illnesses from multiple sclerosis, dementia, to brain injuries.

Falls Church, Virginia, US

• Worked with teachers and staff at various elementary schools in Fairfax County Public Schools.
• Responsibilities included: Managing a lower elementary grade level class as a temporary teacher. Working with kids with disabilities

• Neonatologists at INOVA Fairfax hospital: Studying the development of premature children.Developmental Neuropsychology Supervisor: Dr. Ida BaronPrimary Investigator: Dr. Fern LitmanDescription of duties:
• Work with pediatric patients and administer neuropsychology assessments.

• Description of work: Clients included
• Charter Schools in D.C. – Safe Schools Students Initiative
• Motherhood Clinics in D.C. - Healthy Start Health FamiliesDuties:
• Data analyst: Analyzed, validated and created highlights tables of data and built reports for the clients
• Administered California Healthy Kid’s surveys to charter school students by traveling to the sites
• Worked with the students at the schools to answer the survey questions.

Reston, VA, US

Master'S Degree, Human Computer Interaction

User Experience Design, User Experience Design

Bachelor Of Science (B.S.), Honors Psychology, Business Minor

Bachelor Of Science (B.S.), Psychology